It’s true, not all blogs have the same money making potential. Niche blogs have a greater potential for making money as long as you choose the right niche. My first niche blog was my sexual aids blog and because of the nature of the blog it can’t host Adsense ads. That being the case it relies solely on selling online products. It’s currently running at a profit but nothing that would make you sit up and take notice. Considering the amount of effort I put into it and the traffic I’m pretty happy with it’s performance.
My second niche blog was my online lottery site. I am able to use Adsense on this site but it doesn’t perform at well, probably because Google displays the wrong ads. This doesn’t bother me because it’s my best performing niche site to date. I know I can improve its performance but I just haven’t allocated the time to do that. Read the rest of this entry
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Choices are important! I personally believe that customers need the option to choose between products when they’re out looking for something to buy. Let’s say that you’re shopping for a new TV and you had to choose between a store that only had one brand or a store that offered a lot of different brands, which one would you choose? I know which one I would go to. Now let’s say you chose to got to the store that only offered you one brand, let’s say the Sony Bravia, because you were looking for a Sony. What if they only offered on particular TV? How long would you stay in that store? Not too long I bet. I’ve been in retail for most of my life and it’s been my experience that unless a customer is looking for a specific product they want to be able to choose. Sure, sometimes having to choose from many items can be a bit of a headache but they still want that option. Let’s look at this from a stores point of view. The reason the store exists is to make as much money as possible. Store owners know that their best option is to offer more choices rather than fewer because that’s the only way they’re going to satisfy the majority of customers. More importantly, they’ll be able to target a greater market group.
Even though the majority of bloggers and marketers out there are saying you need to give prospective customers less choices rather than more I have to disagree. I don’t even care if they can pull figures out of the air to prove their point, I honestly believe that unless someone has come to your blog to look for a specific product which you have on offer you won’t make the sale. This is one of the reasons I offer Adsense ads on my blog. Adsense offers people another choice. Sure it will take them away from your blog but if you did your job properly it won’t cost you a sale and at least you get something out of it. Even though lately I’ve noticed I’ve been getting a lot of clicks with no revenue. Still, it’s all about giving your customer that extra service. I know when I had a store and I didn’t have what the customer was looking for I was happy to tell them who could help them out Read the rest of this entry
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I’ve always said that too many people concentrate too much on getting a better PR when what they should be concentrating on is ways to increase their traffic. Getting more traffic is more important because you can earn more from getting more people to your blog than you can from a great PR. That is of course unless you’re selling ad spots on your site or if you’re getting payed to do posts. My last two gigs got me $100 each for about 300 words per post. Trouble is that is a rarity and a great traffic base has more potential for a recurring income.
Idea To Getting More Traffic
There are a lot of different ways of increasing your site’s traffic and one that I’ve spoken of in the past is blog commenting. Blog commenting alone has gotten my Alexa ranking to around 60,000. Hoever, once I cut back on that because it was just too time consuming I noticed traffic dropping off and my Alexa ranking increasing. The question was what do I do about it?
That was when I came up with my Friday Funnies series. I thought if I could get people interested in a particular regular post then I could at least secure a regular source of traffic. That alone would guarantee bring me more traffic on a regular basis. Is it working? The answer is yes. My Alexa is currently at 63000 and fairly stable. I checked Google analytic and wasn’t at all surprised to see the following. Read the rest of this entry
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