I think it’s safe to say that online marketing isn’t easy. Because of the competition, it has to be one of the hardest types of marketing, which includes social media marketing. Because social media marketing is so competitive today you will need the Social Media Marketing Tips I’m about to share in this post.
Thanks to Content Gorilla and Grammarly, I was able to put these tips together, gathering the information from The Marketing Show’s marketing strategist, Adam Earhart’s video.
It’s no surprise that billions of users are signing in for social every single day. However, social media marketing is so confusing; it’s no surprise that so many business owners and entrepreneurs are swearing off social media entirely before ever seeing success on any of the platforms.
If you follow the following social media marketing tips, you will dominate your social media marketing. These are tips that Adam Earhart has learned after years of running a social media marketing agency. An agency that has run thousands of campaigns for hundreds of clients across all sorts of different markets, businesses and industries.
Social Marketing Tips – Be Selfless
Being selfless means when you create content, it has to be customer-focused.
Too many businesses create content that is business-focused and not customer-focused. What you should be doing is focusing on the customer! What is it that they want or need? You need to connect with your potential customers! Your content has to resonate and benefit them.
We’ve all been on Social media, and we’ve all seen the spammy and sales marketing tactics. Tactics so many people have used for so many years. To succeed in today’s social media marketing, we need a different approach. The marketing content we need to provide has to resonate and deliver value to our potential customers.
Unfortunately, this is easier said than done. Before creating customer-focused content that serves and provides value to those, you’re trying to reach, and you need to know that customer. Who they are and what they need? Otherwise, you won’t be able to create the kind of content that will convert to sales.
The best way to do this is to spend some time crafting an ideal customer avatar. One which is essentially a fictional representation of all of the best characteristics of your absolute best customers. The kind of people that love you, love what you do, want to do business with you or happy to pay you for the value you provide and want to tell all of their friends and family about just how great you are.
To do this, you want to take a look at the common characteristics of your top customers. Things you should look at include details like age, gender, income, occupation and title. You also need to consider their geographic information like what cities, state, province or country they live in and their psychographic details like their attitudes, interests, beliefs and basically, all the head stuff that goes on it.
It also pays to dive into what Adam Earhart calls their miracles and their miseries. By miracles, he means their wants, dreams and desires. Hopefully, your business can fulfil those needs.
Their miseries being all their fears, frustrations, problems and nightmares. All the stuff they’re trying to get away from in their life. Ideally, you need to position your business to help move them away from their misery. If you have no idea what any of these are, then it’s time to do a little bit of research, and that means having some conversations with your customers.
You can take a look at the most common questions you get in your business. A Google search of the most common questions about the type of business you’re in is the most accessible form of research.
Social Marketing Tips Creating The Right Content
When creating content, you must ensure it does one of two things, hopefully even both. You need to either educate them, entertain them or both. Education is a powerful tool when it comes to marketing your business because we’re naturally programmed as humans to respect and to value those that teach us stuff.
If you think about it for a moment, you will realize how we’re raised to respect authority, teachers and anyone willing to impart their knowledge on us. That is why you need to put yourself in that position for your customers.
The other side is to entertain your customers. That is particularly true for today when attention spans are getting shorter. Entertainment is all around, so you want to do your best to ensure that your content is providing some kind of entertainment value to your customers. Which doesn’t mean you need to be funny or have long drawn-out stories or be overly creative, it just means that you need to keep them interested and keep them engaged with whatever content you’re creating.
Just try not to be boring, and you’ll do okay.
Finally, try to give more than you ever intend on taking and ideally, give with no intention of ever taking knowing that by simply giving away content and providing value, you will gain sales.
Social Media Marketing Tips – Dominating Social Media
The next tip to dominate social media is to double down. Dive deeply into your metrics and your analytics to find what works best for your business so you can do more of that and less of the stuff that doesn’t work.
Sure, metrics and analytics math and numbers are annoying, especially when it comes to social media where we’re used to seeing artsy and creative posts. But if you want to dominate social media, you have to dive into the metrics and the analytics.
Fortunately, platform’s like Facebook, Instagram and YouTube have made their analytics dashboards more user-friendly than ever before. Making it a lot easier to get a high-level overview of precisely what type of content is resonating best with your ideal target market.
It can seem overwhelming if you’ve never looked into the metrics before. But it’s okay to start with really high-level metrics like what kind of content gets clicked on the most or gets more likes or shares or gets more comments. These are all vanity metrics which don’t necessarily equate to actual monetary returns, but there is still a pretty good place to start you’re getting your feet wet and getting used to the whole metrics dashboard.
If you’re a little more advanced or have the functionality to track precisely what type of content leads to more sales, then the following is a no-brainer. Pareto’s 80/20 principle can come into play. Essentially, 20% of your content is likely to get 80% of all the likes and comments and shares and probable revenue which means, you want to keep focusing on that top 20% that’s giving you those 80% returns.
As you create more and more content, you can take the top 20% of your top 20%, which is going to give you exponentially higher returns. Over time you’re going to find themes about which kind of content resonates best with your audience.
You’ve got to stay tuned in to your market, their wants, needs and their desires so you can make sure that you stay up-to-date to give them exactly what they want. The takeaway point with tip #2: are you want to find what works and then do as much of that as possible.
Quality Comes From Quantity
When most people formulate their content, they will write content which they believe will have the highest chance of success. In theory, while this sounds fantastic, I think you should be strategic, but not overly strategic if it’s starting to hinder or to get in the way of you creating content.
The biggest reason for this is, especially when it comes to social media content, you can have a rough idea of what type of content is going to resonate and is going to get you good results. Still, you can’t be sure the best thing you can do is make a pretty good guess and then go for it.
Let’s use Earhart’s channel as an example. Some of what he believes is his absolute best videos, full of his best strategies and stuff that he would only share with his top tier VIP clients. He’s giving it away for free in videos that may only have a few hundred or a few thousand views. On the other hand, stuff that he puts out that he thought was common knowledge but wasn’t sure it was going to resonate, well, even though it gets tens of thousands, even a hundred thousand views, which he thinks is kind of crazy. But it’s important to understand this is how social media and the algorithms and mostly the free market works.
The question is, how do you find those good things? It’s by creating a lot of not-so-good things and knowing that the good ones are going to come through as well. You’re not going to get to those good things unless you can kind of get all the bad stuff out of your system too. The point here is that when it comes to dominating social media, especially with the competitive landscape, the secret is to do more.
The next tip is to invest. By this, I mean investing in education, investing in assets and resources and possibly team members or even new gear, virtually, taking social media marketing seriously and investing in it accordingly. Investing in your business which so many failed marketers refused to do.
A funny thing happens when we start talking about social media marketing. People tend to focus on social media and forget about the marketing. They ignore the proven marketing fundamentals, the principles, the concepts that have been around for decades if not hundreds or thousands of years. All the things that influence human behaviour, persuasion, influence and are mostly going to lead to you making a sale.
Reiterating some essential points; You’re going to need to be strategic. You’re going to need to have an ideal customer avatar in mind. You’re going to need to have a business direction or goal or objective or something you’re trying to accomplish, so you can make sure that you’re in alignment with the content you’re creating.
Now, when it comes to social media marketing, there’s two different camps and two different things that you’re going to need to study to stay on top of the situation: number one is the fact that social media changes constantly. You have new algorithm updates, and new channels get released. There are new ways of doing things, new features and all the stuff that you’re going to want to be aware of so you can take maximum advantage of it.
The other side is all those proven marketing fundamentals, concepts, strategies and theories that have been around for as long as people have been making buying decisions. Spend approximately 70 to 80% of your time on the fundamentals and proven strategies. Focus the other 20 to 30% on the tactics and platforms because tactics and hacks and platforms and channels are going to come and go. But, those proven fundamentals are going to last you a lifetime.
Final Social Media Marketing Tips Choosing The Best Channel
It is crucial to avoid what Adam Earhart calls “the marketing wasteland”. Essentially, the marketing channels and platforms where none of your customers is active or present. You may think they’re the newest and latest and most excellent marketing strategy or marketing channel and social media network that you just “have to be on”. No, you don’t have to be there. Being there is terrible, terrible advice. You should pretty much only be where your customers are active and present.
It is maybe common sense, but you’d be amazed at how many times businesses that have no business at all being on specific social media channels are there because they thought they had to be. Doing everything and trying to be everywhere is probably the worst marketing advice ever. You only need to be where your customers are, and this means looking at perhaps some of the major players like Facebook, Instagram, YouTube and LinkedIn which are pretty much going to cover most of your bases.
I can almost guarantee that most of your market is on at least one of these four channels. Now, once you’ve identified which one or two or maybe even three of those channels they’re on, you can start looking at other options like Snapchat and Tik-Tok and Pinterest. But they’re going to be very niche specific and relevant to which customers are active and present on them. So, make sure to do your due diligence and do your homework on that ideal customer avatar and where they’re spending their time online.
All it takes is a Google search on social media network, demographic, usage statistics. Just throw in a bunch of words like that into the search bar, and you’ll come up with all sorts of different graphs and charts and data telling you exactly what type of person is on what kind of network.
I hope these social media marketing tips were of some value. If you’re still not sure which social media channel to start with I believe two great channels to start your campaign are Facebook and Instagram.
As far as FaceBook goes I found Andrew’s Full Beginners Guide To Profitable FaceBook Ads to be an excellent source for the beginner marketer.
Other Topics You May Find Interesting
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This Post Has 3 Comments
Great read! Social media is not taken seriously but if I were to tell a business that their competitor is killing it on social, then they would have to compete in that way. Being on multiple platforms depending on your target audience is beneficial because you never know who you are going to reach as a business.
Hey Rick, I’m glad you think so. Apart from Facebook and Twitter, I don’t have much to do with social media, but then I don’t really have a business to promote.
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