I’m asking why does sex in advertising sell? I don’t think anyone out there would argue the point that sex sells. If it weren’t correct, advertising companies wouldn’t be spending millions of dollar making sexy ads. Yet even though it’s true, you would have to admit that people who buy a product merely because some semi-naked woman or man is draped over or seen using it would have to be at best pretty shallow and at the worst downright stupid. You heard right, if you’re buying something just because of some sexually stimulating advertising then your pretty crazy.
Does Sex In Advertising Sell?
Women know sex sells, and that’s why many of them have breast implants, tummy tucks and botox treatments. Perhaps they believe people won’t take you seriously unless you look sexy. Men aren’t any better as they bust their balls trying to get that ever evasive six-pack, not to mention those poor bastards who shove socks down their jocks in their attempt to fool the passer-by that they have more down there than is the case. As if people look down there as they’re walking by. Honestly, ladies, do you look in that direction? Apart from dating sites, why would you need to use sexy people in your ads, unless it helps your sales?
OK, why don’t we take a look at some of these ads. Let’s start with something very provocative, like shoes. This first shot is of Helena Christensen who goes naked for Reebok shoes. How many of you are looking at the shoes?
So, one must wonder what the ad is trying to portray. Wear our shoes, and even you can strut your stuff while going for a naked jog perhaps?
Next, let’s take a look at an alcoholic beverage.
Yeah, baby, Cabana Vodka ad says one of two things, have enough of this rum and you’ll end up with a Brazilian or perhaps you’ll end up naked? Honestly though would you buy it just because of the lovely scenery?
How about we look at a beautiful perfume ad?
Tom Ford is a perfume for men and I’m not sure what they’re trying to say with this Tom Ford ad. Perhaps they’re trying to say, that you get some Tom Ford on you and next you know you’ll be burying your face between a lovely set of naked breasts? Because if that’s the deal, I’m off to buy me a case right now.
I reckon the guys who are having the most fun are the professional photographers who take these pictures. What the rest of us need is a Nikon, because if the next photo is anything to go by this camera can increase the size of a woman’s breasts. I’m talking about the second image in the rage against the media article.
Yessirree Bob, I’ve got to get me one of those if I want to be popular in the local men’s club.
Naturally, we can’t have a sexy ad without one featuring a car with a hot model standing next to it. What say we show you Elle McPherson standing next to a Jaguar.
Yeah, baby, I’m going to forgo getting that Ferrari I’ve been saving up for, and I’m going to buy me a Jaguar just because they’re going to throw Elle with it as part of the deal. Seriously, that’s the only way that I would ever buy that Jag.
Last but not least I would like to show you an ad that they had advertising used cars, BMW nonetheless.
She’s a honey, isn’t she? This ad caused a bit of a stir as many people found it offensive.
Even after seeing all these ads, I don’t understand why they work. I know I don’t let these sort of ads sway my judgment, as much as I like seeing them, and yet there’s probably more than one person who is affected by them. Not one of them has anything to do with the actual product, so one has to ask, why does sex sell in advertising?
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