We all know that it’s hard enough to get people to visit your blog which is why we all try our best to get as many people as possible find their way to them. This includes such tedious tasks as SEO and the more enjoyable, if not arduous, task of commenting on other blogs and forums. So, we do all the hard yards to get them on our blogs but it all seems such a waste of time if they don’t click on our affiliate links.
This is because as hard as it is to increase a blog’s traffic it’s even harder to get them to click on an ad. We spoke about this in an old blog post called Rotating Banner Problem Resolved By Max Banner Ads where I concluded that we could reduce the effect of ad blindness by showing the reader a different image every time the page was loaded.
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Overcoming Ad Blindness
The problem is that even rotating the ads didn’t work for long because people saw them for what they are, an ad! So, the way to overcome ad blindness is to give them something to click on that got their attention but didn’t look like an ad!
Let me ask you something, what is it that almost everyone is into these days? The answer would have to be some sort of social media, whether it’s FaceBook, MSN, or whatever, and being associated with such media they are constantly exposed to their instant messenger notifications. Enter Covert Messenger.
You’ve probably noticed the plugin in action while reading this post. Yep, that’s the one that popped up in the bottom right hand corner of this blog, the one that I’ve configured to look like a FaceBook instant message. That ad has only just gone live and while writing this post it’s already gotten two clicks, as can be seen on the image below.
Heck, since capturing that picture the figures had just doubled, and this post still hasn’t gone live yet! It just goes to show that rather than being turned away people are actually attracted to this form of ad. Of course they are because they don’t realize that it is an ad, even though mine does give it away because I placed that attention image in it.
Can you see the potential in this form of ad? Because people are going to be more prone to clicking on it you want to make sure that it actually takes them to somewhere useful. Don’t send them to some obscure site or squeeze page just to make a couple of bucks, especially if the product is somewhat suspect. So, what can you use it for?
- Building Your List: This would be a great way to build that list you’ve always dreamed of.
- Promote Your Affiliates: Can you think of a better way to send people to those affiliate products or services that you know and love?
- Promoting A Special Post: This would also be a great way to send visitors to a particular post which may actually be promoting something.
I could go on and on but I’m sure you have a great idea of where I’m coming from.
How Good Is Covert Messenger?
Covert Messenger is a great little plugin for two very good reasons. The first is that it’s been formulated around an idea that has been tested and proved and the second is that its so simple to use. I’ve configured it to show a Facebook ‘instant message’ 10 seconds after the page loads. It then disappears after 60 seconds and reappears again after another 10 seconds. If they close the ad I’ve configured it so it won’t appear for another 24 hours. The beauty of it all is that you can change those values to anything you want so it works just the way you want it to.
As usual with any new plugin there appears to be a time limit before they lift the price. I decided to get in early and that wasn’t just because I wanted to save a few bucks. I would have paid much more for it because I can see how this would be a powerful tool to ad to my IM tool.