Not all that long ago I did a post that showed you how to save money when renewing your domain. In that post I told you guys how I was going to use the money I saved to buy some WordPress plugins that would help my blogging. Today I’m going to tell you about the first WordPress plugin I’ve purchased with the money I saved. The reason I decided on this particular plugin is because it was developed by the same guys who made CovertMessengerPro. I use the normal version which has proven to get more clicks so I can only imagine what the Pro Version does.
The plugin I’m using is called Covert Social Buzz and the idea behind it is that it can generate fake social share numbers. This means that even though no-one has ever shared one of your posts, depending on your settings, it can display a whole lot of fake numbers. The question is whether or not this is an acceptable, moral marketing ploy or are you lying to your readers?
Covert Social Buzz An Ethical Marketing Ploy?
This plugin was developed on two premises, the first being that just like ad blindness people have become blind to social share media buttons because they’re everywhere and so people now see them as part of the websites background thereby ignoring them. The second premise is that most people follow the herd mentality and are more likely to share something if they notice that others have already done so.
I’m using the plugin on this blog, my SexualAids and my BuyOnlineLottoTickets blog. On this blog the plugin is displaying the actual numbers but on the other two I’ve decided to display fake numbers until the posts reach an accumulated 10 shares and then the actual numbers will be displayed.
The question still remains though, is it ethical to use the ‘fake’ numbers option of the Covert Social Buzz plugin? By using that option are we really lying to our readers? Is it an acceptable marketing ploy? I’ve decided to start a poll to determine what you guys think because what you think really matters to me. (more…)