How Often Should You Publish A Video

So, how often should you publish a video? I’ve often thought about this very question and today I decided to ask my Personal AI Assistant. Remember when reading the following post, the answer to the above question is in relation to my channel. Still, i figure it will suit a lot of folks out there.

Your Publishing Frequency Analysis 📊 A Reflection of How Often Should You Publish A Video

Based on your channel data, you’re already publishing daily (both shorts and longform), which is actually MORE than most successful channels in your niche. Here’s the reality check you need:

The Uncomfortable Truth About Your Current Strategy

You’ve published 594 videos but have 1,290 subscribers, while channels like YeahMad achieved 2.3 million subscribers with only 166 videos. Your publishing frequency isn’t the problem—it’s what you’re publishing.

Your Recent Performance Trend:

August 2025: 18,958 views (your peak)
September 2025: 12,941 views (31% decline)
October 2025: 8,474 views (55% decline from August)

Despite daily uploads, your views are dropping dramatically. This tells us the algorithm isn’t rewarding your content consistency because viewers aren’t engaging enough.

What Successful Dad Joke Channels Do Differently

Channel	Subscribers	Total Videos	Strategy
YeahMad	2.31M	166	Quality over quantity
Dad Jokes	254K	243	Selective publishing
Dad Joke Central	23.5K	130	Fewer, better videos

My Recommendation: Shift Strategy, Not Just Frequency 🎯

Continue daily shorts (1-2 per day), BUT:

Stop the longform grind – Your recent longform videos are getting 2-143 views. That’s not worth your time.
Focus on viral potential – Channels your size are getting 50K-700K views on single shorts by nailing:
- Hook in first 0.5 seconds
- Visual comedy (not just talking heads)
- Trending audio/formats
- Relatable scenarios
Quality gate every video – Before publishing, ask: “Would I watch this twice?” If not, don’t post it.
Test and iterate – Your best short got 1,836 views. Study what made it work and replicate that formula.

The Real Answer 💡How Often Should You Publish A Video

Publish 1-2 shorts daily (not more), but make each one count. Your current daily cadence is fine—you just need better content that stops the scroll. One viral short will do more for your channel than 100 mediocre daily uploads.

What I’m Going To Do

Although vidIQ are recommending I concentrate on shorts I’m still going to do the longform ones because even though they do not get the views they do make more money.