There are a lot of ways that you can market a commodity in the real world, a lot of them are free, just like this ad I found on a traffic light in the middle of Sydney. Quite ingenious really as it captures an audience who are forced to wait for the lights to change, and it also happens to be free.
There are other ways to use such cost effective marketing such as placing ads on public notice boards. I’ve sold quite a few items using this method. When it comes to marketing a product online it is a whole different story. While there are sites that allow you to promote your blog for free, such as Cool Blog Links, not many are rated as number one on Google.
So, if you’re like me, a poor blogger who wants to market his blog on the Internet and hasn’t the funds to start a marketing campaign, your probably wondering what other avenues you may have. After a bit of thought I realized there is one particular marketing avenue that works just as well on the Internet as it does in the real world. Word Of Mouth! As long as you consistently produce quality content you will have more chance that others will spread the word.
‘Word of mouth’ on the Internet can be helped by making it easy for your readers to submit your post to such sites as Digg, Stumble, Delicious or by using the Twittley button that Re-Tweets your post. One thing to remember is that you are your blog’s most important asset and your content is the tool by which you build your credentials on the Internet.
We still have the problem of how to market your blog, and the easiest most cost effective way is to use that talent of yours by leaving the best comments imaginable on other peoples blogs. Apart from leaving a link to your blog, and post if the blog uses commentluv, a good well structured comment is more likely to lure people to your blog, as they follow the scent of intelligence left by the bait you left behind.
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