It’s been almost three months since using the Zaparena Traffic Network on my blogs and I am very happy with it. Having said that this post isn’t about telling you how great Zaparena is, rather it’s about dispelling some of the issues people seem to have with it, issues that have come to my attention via the comments.

I Don’t Want Near Naked Women On My Blog

This is an easy one because if you don’t like seeing beautiful near naked women on you blog you make sure you don’t select that option.

It’s Against Adsense TOS

This seems to be the main issue people have. Unfortunately I can’t give you an iron clad guarantee that Google won’t penalise your blog for running Zaparena because no-one ever know how Google will react to anything. Something that may be perfectly acceptable today could be totally unacceptable tomorrow. Still, after doing some extensive research I have yet to find one site using Zaparena who has lost their Adsense account.

Google AdSense

Image via Wikipedia

Most of the results turned up blog posts warning people against using sites such as Zaparena saying that Google did not like traffic exchange programs. Klaus from TechPatio echoed their concern siting the following Google Adsense article,, Can I use traffic exchange programs? which states the following.

While traffic exchange services may help bring traffic to your site, we don’t recommend using them, as they may lead to invalid clicks or impressions and result in your account being disabled.

As you may already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view webpages or click on ads, resulting in activity that is harmful to our advertisers.

We also advise against using third-party tools or services to increase your site traffic, as they may also result in similar invalid activity and your account being disabled. We realize that you may have questions about a specific service and whether it could potentially create invalid impressions or clicks. However, please understand that we’re unable to comment on any particular third-party service.

Let’s look at the part highlighted in red. I can safely say there’s no way that Zaparena generates clicks, artificially or otherwise. Ad impressions, well that’s something else, but if they are going to penalise you for that then what’s stopping them from including things like Stumble, Digg, Twitter and the myriads of other forms of traffic generation.

Now, let’s consider the section highlighted in orange. They advise against using third party tools that increase traffic because it may result in similar invalid activity and your account being disabled. Again, Zaparena does not result in people clicking on your adsense ads, no more so than any other method you’re currently using to generate traffic to your blog.

It seems that the only way we would know for sure as to whether it is against their TOS is by asking Google but they kindly advise us against that because they can’t comment on any third party  service. Typical of them isn’t it?

I would also like to point out that Zaparena isn’t your typical traffic exchange program which requires that you surf their sites in order that they do the same for you. There is no such requirement for Zaparena, in fact there is no incentive at all for people to click on a Zaparena ad.

As I said at the beginning I am more than happy with the performance of the Zaparena Traffic Network. I would love to say I was certain that Google doesn’t have a problem with them but like I said at the beginning no-one can know how Google feels about anything. Ask anyone who’s been penalised and is still scratching their head as to why.

If anyone knows of someone who have been penalised because they were using Zaparena I would love to know about it.

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