I’ve often wondered about this and I’ve even tried to compare blogs to real word businesses in order to find an answer. Let’s consider a couple of real world businesses to see where some differences may lie. The first one that comes to mind, probably because I’ve been associated with this type of business for most of my life, is the supermarket or corner deli. As long as their premises are neat, tidy and welcoming and their staffs attitude is professional and friendly they’re likely to convert almost every person that comes into their store into sales. The main reason for this is people who come into this type of store are looking for something that they need then and there.
Now lets look at a store that sells TV’s, Hi-Fi systems and the like. They may find it a little harder to convert because not everyone that walks into their store is ready to buy a product then and there. Many are window shopping or even looking for the right product at the right price. However, it is possible to convert these casual shoppers as long as you have the properly trained staff. Staff that are able to approach the prospects without scaring them off. Who are able to get out of the prospects what it is they are looking for and then convince them that they are not only able to offer the best deal but the best after sales service as well. Done correctly, even if the prospect leaves the store many will come back, especially if they do not receive the same service elsewhere, to complete the sale. I know this to be a fact because it’s happened many times while I was working in such a store.
Knowing Who Your Customers Are
In the above examples, as in other such businesses in the real world, they have the advantage in that people walking into their stores know what they’re selling and more importantly are probably wanting to buy something from them, if not now at a later date. This is generally not the case for our blog visitors, especially if the blogger has been using the wrong keywords to attract prospective customers.
Are You Using The Wrong Keywords?
This is something every good blogger must ask themselves. How often have you left in disgust because you landed on a site that had absolutely nothing to do with what you were searching for. While some may blame Google for it the problem usually lies with
Keywords are Important!
the site owner for using the wrong keywords. Their mistake was all they were interested in was traffic rather than getting a lower amount of targeted traffic which has more chance of converting. While traffic may be good for lowering your Alexa ranking its pretty useless unless the people who land on your site are actually looking for the products you have on offer. Traffic that isn’t targeted can be likened to customers who rush into a store just to get out of the rain. They may look around while there but they’re not likely to buy anything and once the rain stops they will continue their journey to the store which has what they’re looking for and are therefore more likely to make a sale.
I have to admit that before Market Samurai I never used to worry about keywords because it was all to hard and I know now what a great mistake that was. It’s better to do some keyword research than to not worry about it at all because otherwise you’re not getting the right traffic reducing any chance at converting traffic into sales.
Knowing Your Audience
An important question to ask yourself is who exactly is reading your blog. This is
Preaching to the wrong audience is like talking to the wind. It’s a waste of breath!
because if you know who your readers are then you have more of a chance at selecting the right products to sell to them. The real reason many bloggers are failing when it comes to marketing is because they’re pushing the wrong products to the wrong people.
Say for example you know that your audience consist mainly of teenagers then you would want to provide products that would interest them. This could be anything from ways of treating acne to the latest iPhone. Find the right products and then you’re finally on a winner.
Take this blog for example, it’s not a niche blog and yet it still provides me an income. Most of my readers are bloggers and therefore most of my money comes from selling blogging related products. My biggest seller to date has been the FlexSqueeze theme and other products include the plugins like CommentLuv Premium and even Andy’s latest IM Graphics plugin. The reason for my success with these two plugins is getting in early and being able to offer them at a discounted price. I’m sure that those who purchased the plugins from me in the early days also offered it to their readers thereby recouping their costs and perhaps even making a profit.
Just so you know those images you see in this post are all thanks to Andy’s latest updates to his IM Graphics plugin and if you act quickly you may still get it at the introductory price. My last post not only explains how it works it also shows you.
So, if you can find out who your audience is you will have a better idea at what products you can market to them Having a niche blog makes the job a lot easier but niche blogs can be boring resulting in poor posts and therefore poor conversions.
The question for many of us is how do you work out who your audience is? The obvious answer is by interacting with your commentators. I’m afraid that alone may not be enough and so I ask you, my loyal and knowledgable readers, how to we learn what category or people are reading our blogs so we can successfully market to them?