Before I go any further I would like everyone to know that I’m not all fussed about PR. My normal readers would know this but I am just stating it for those who happen to stumble upon this post. There’s a reason for this post, and that is because I believe there are a lot of bloggers out there whose efforts to improve their PR may actually be hampering their blogging efforts.
This could be because they may be stuffing their posts with keywords thereby cramping their writing style or in an effort to getting backlinks they resort to spamming other blogs, specifically those dofollow blogs and those wanting to reward their commentators by using such plugins as commentluv and keywordluv.
As far as PR is concerned I think it’s the following people who are most preoccupied with it.
- Bloggers and Webmasters who like to parade their ranking in front of everyone as symbol of their SEO prowess.
- Bloggers and Webmasters and Companies who pay others for links pointing to their sites, much to the disgust of Google.
- Paid To Review Sites who act as a medium between advertisers and those people selling links on their sites.
- SEO experts who amongst other things promote their capability to provide amongst other things a good PR and to have their site appearing on the first page of Google and other main search engines.
Honestly, it surprises me that the largest and most important group of people actually don’t give a stuff about PR. Come to think of it they probably don’t even know it exists let alone know the reasoning behind it all. I’m talking about your average surfer who bounces from one blog/site to another completely oblivious to it’s PR.
So, if PR is supposed to display a site’s prominence in a particular field or service and the casual surfer has absolutely no idea as to it’s relevance or even existence one has to ask the question; Whats the bloody point of busting your gut trying to get a high PR when those important surfers, the one most likely to click on your adsense ads, haven’t got a clue as to what it is?
Personally I think you’d be better off trying to improve your SERPS (Search Engine Results Pages) because that’s what’s going to send people to your blog, not a high PR. As far as I’m concerned the only time PR would be a factor is if it affected my SERP! Say, for example, there were 6 or more sites all relying on the same search term and Google decided that the one with the highest PR went to the top of the page, only then would it have some value for me. Other than that I reckon it’s all a waste of time.