I’ve done a fair view videos, some of which I’ve edited and titled to offer a complete package for family and friends. While I reckon they come out pretty well I know my limitations. There is no way in hell that I would attempt to put something together for anything as important as a business presentation or a Corporate Video. That would be sheer lunacy, and while I may be known as a bit of a joker I am no fool.
No matter how good I think a particular project may turn out I just haven’t got the expertise to produce something of a professional quality. It’s not just the expertise that makes a good presentation, it also has a lot to do with the software and equipment that’s used for the editing, titling and special effects if needed.
Outsourcing projects such as trade shows, promotional videos or even marketing and training aids is best left to those who know what they are doing. I remember awhile ago how we had to hire a guy to present a safety course to our drivers, something that set as back quite a bit at the time. Thinking about it now, we would have been a lot better off having a training video made. The obvious reason for this, something we didn’t think of at the time, is that we can’t afford to hire someone for a presentation every time we employ a new driver, therefore a training tape would have make so much more sense.
I don’t really know why we didn’t think of it at the time, it just never came to us. Perhaps we just thought it was all too involved and didn’t know where to start. I know we were pretty stressed at the time, maybe that was it. I reckon I will know better next time.