Three Ways To Increase Your Ad Space Earnings

I reckon it’s pretty safe to say that a lot of bloggers out there would love to increase their blog’s earning capacity.  Some choose to do paid posts while others will promote their affiliates . Almost all bloggers use Google Adsense but I bet there are also a whole heap of bloggers who would love to sell some advertising space on their blogs.

I know this to be true because I’ve seen so many blogs doing it. The only problem is that I believe most of them are going about it all wrong. I’m pretty sure that most visitors that happen on their blog don’t even know that their are ad space available.

I thought that seeing how I now have a PR4 blog, now would be a great time to promote my own ad spaces, and this is how I plan to do it.

  1. Advertise Page: I think this is essential part of your sales plan as it will tell prospective clients why they should spend their hard earned cash to purchase an ad space on your blog. This page can be likened to a squeeze or sales page. Apart from blatantly promoting the positive aspects of your blog, it would also be a great idea to inform them of the cost of doing business with you.
  2. Contact Page: This is also essential in case someone wants to ask you a specific question.
  3. Customer Service: As you can not physically be there you will need something that will automate the whole process of selling the ad space to your customer. This can be considered customer service. Without this, it can be likened to a shop full of customers with not a single salesman to make the sale. If a customer can’t find what he wants they will simply leave and you will lose the sale. I’ve found the ideal product to fulfill this important function. It’s called OIOpublisher.

Although OIOpublisher is not free it is worth every cent as it gives you complete control and you get to keep all the revenue raised. You can even use it to display your own affiliate ads with the knowledge that it will displace those ads whenever someone pays to place an ad on your blog. Whilst it can be placed on any site that uses PHP and for those of us who are smart enough to use WordPress, you get a handy plugin that is loaded with features.

Rather that rehash all it’s features it’s probably best to visit OIOpublisher website.  As to the cost, it is a low $47, but once it is up and running it shouldn’t take you long to recoup the money. Actually they are running a little promotion during the month of November. If you buy one this month and quote the following coupon code: FAWKES-WASSUP, you will receive $10 off the price, bringing it down to an affordable $37.

While I haven’t made a fortune with OIOpublisher I can safely say that until this post and my Advertising Here page, I haven’t really tried. Even so, I’ve made enough to cover it’s cost. so everything from here on is profit.

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 43 Comments

  1. Hey, cool deal! I thought about doing ad space a while back on my blogspot blog, but didn’t know how to go about it. Now I know!
    .-= Heather Kephart´s last blog ..This morning at the Tommyknocker compound… =-.

    1. It’s actually a great idea Heather, and the beauty of it all is that once you’ve made the purchase you can use it on all your sites.

  2. I bought OIOPublisher and I think it is very good at what it does, plus you can run it in standalone. I need advertisers to buy some ad spots. Thanks Greg Ellison
    .-= Greg Ellison´s last blog ..Amazon Associates Can Share Products on Twitter =-.

    1. Well Greg, if you get any spare advertisers, don’t forget to send them my way.

  3. Sire, these are cool tips and a quite fancy promotion. I haven’t tried OIO but I think it’s promising. Two most important things for me: a contact page and an advertising page. This is where I get revenues from direct advertisers mostly software companies and publishers.
    .-= Mathdelane @Software Critics´s last blog ..Gizmodo Scareware Fiasco and My Two Cents =-.

    1. Hey Mathdelane, you know I can’t even berate other bloggers for not having an advertiser page because I only put mine up the other day. Don’t know why i didn’t think of it before.

      At the moment mines is a little rough so I may have to refine it a little when I get the time.

  4. Good afternoon, Sire.

    Thanks for the heads-up on this.

    I’m not wanting to run ads on my main blogs, but I recently had an idea for a new blog I may start next year and this product would be perfect for handling the advertising end of it.

    I’ll keep this in mind until then.

    Act on your dream!

    JD

    1. No worries John, I’m sure they will still be around. Let me know when your ready so I can see if there’s any vouchers going.

  5. I like your take on customer service, being there even when you can’t be there is key to success in sales and building customer relationships.
    .-= Extreme John@Extreme John Blogs and Business´s last blog ..Halloween Costume Contest Pictures and Voting =-.

    1. Thanks John, actually, over the years I’ve learned a bit about customer service. Thanks for dropping by mate.

    1. Let’s say that I love killing two birds with one post, so to speak. It’s a pretty economical way of doing things, wouldn’t you say Klaus?

  6. Looks like you got it all figured out bro…I think you got a good plan and you’ll do well. Your blog is pretty impressive with the PR4 and Alexa at 97000.

    1. Yeah, thanks Alan. Hopefully that Alexa stat will turn around and start heading in the other direction again.

  7. It looks like it’s going to be a long wait for me before I could venture confidently into selling advertising space. I hear advertisers (if I were one, I’d also) prefer to advertise only on blogs with PRs above 3. I read some article recently from JChow about the bad side of adsense and then he proceeded to say (in the comments exchange) that he has thrown away adsense and instead focused on advertising.

    By the time, I take up selling advertising, I hope OIOpublisher would still be as affordable as it is now.
    .-= James Moralde´s last blog ..Wow 2012! =-.

    1. Whenever you decide to get it James I am sure you will find that it is worth the wait. Like I said, I haven’t made that much with it yet, but then I’ve only just started promoting it.


  8. Twitter:
    I’ll have to keep that in mind if I ever decide to start selling adspace, which could happen one day if I ever get my PR back. That, or if I can get my Alexa rank into the top 75,000.
    .-= Mitch´s last blog ..Blogging/Sales Experiment; The Follow Up =-.

    1. Yeah, what’s with Alexa anyway. Mine was consistently dropping for ages, and yet over the last week it’s been climbing up?


      1. Twitter:
        You must finally have added some new content somewhere along the line that got it moving in the right direction. Look at you, under 100,000.
        .-= Mitch´s last blog ..Everyone’s Got An Opinion =-.

        1. It’s actually climbing Mitch. Today it’s 98000, yesterday it was 97000, and a few days ago it under 93000. Weird because the stats have been fairly consistent.


          1. Twitter:
            I don’t know, Sire. I just checked mine and it’s going up also. I know my traffic has decreased some, though; maybe yours has also.
            .-= Mitch´s last blog ..Maintaining Your Blog =-.

            1. That or perhaps they’ve changed the way the collect the stats. With a bit of luck it will settle down again.

  9. Hmm, two things I’m not doing, and one thing I’m not doing very well. See Sire, I gave myself a very strict rule with my blog… I wouldn’t invest any more money into it than I absolutely had to. Meaning that any investments I make beside the web hosting has to come out of my profits. This gives me a solid foundation to build upon.

    With that said, once I make $47, I will be highly tempted to purchase OIOpublisher, and it will be because of your advice. Perhaps in the meantime, I should work on improving/fixing my contact page and setting up an “Advertise” page as well.

    1. I made the same rule when I first started my first website, and I continued that with my blogs. The only money that I am allowed to spend was money that I’ve earned via my sites. It took awhile, and even though I’m not making a fortune, it’s allowed me to get a few nice toys along the way. :drunk_tb:

  10. Oh so true on the need for an ad page, so many don’t have one and then wonder. I’ve just started selling space and an ad page is on the top of my to-do list when I move my blogs.

    Curious question – due to you mentioning the advantages of the PR4, I assume all ad links are do follow, correct?
    .-= Dennis Edell´s last blog ..Mistakes To Avoid While Designing Your Landing Page – Guest Post =-.

    1. I have it set to do follow, but you can choose no follow. You can even set it to no follow and allow the buyer to select do follow for a small surcharge of your choosing.

      1. I’ve seen all that and it is pretty cool. I’ll be picking it up when the time comes.

        I just found it interesting that someone always touting the evils of PR would sound so proud of having a 4, lol.

        I guess that’s another small part of theSire package. ;)
        .-= Dennis Edell´s last blog ..Mistakes To Avoid While Designing Your Landing Page – Guest Post =-.

        1. I don’t think I have ever said it was evil, just that I don’t see the sense in it all and that how, as far as I’m concerned SERP’s is so much more important.

          As for being proud that I have attained it. It’s not that at all, it’s just that being a business man I can see the sense in marketing the fact.

          1. I know, “evil” was just an affectionate term LOL

            I’m glad to see at least one PR naysayer tout it’s one usefulness…all of the *followers* just tout whatever the blogger before them said and only look at what it doesn’t do.
            .-= Dennis Edell´s last blog ..UPDATED! – In Need Of Help – Blog May Shut Down! =-.

            1. Yeah, you have such a way with words Dennis. :wink_ee:

    1. Hi Paula, you won’t get any argument from me. The simple fact that it is such a time saver makes it such a great investment.

  11. yeah, one think i have learned was to make a flip fold on your home page and put CONTACT link over there in a attractive manner that people who are visiting to your page surely gets lured to it and click over there.

    1. Actually Jamie, while I’m sure that a lot of people do get lured by the flip fold, I’m not convinced that more are likely to click there. I know I never have.

  12. Thanks for your kind information and also for the coupon code. I yet not plan to sell my space but you give me a decent idea and I will use it in future.
    .-= Arafat Hossain Piyada´s last blog ..How to detect what .Net version installed on your machine? =-.

    1. No worries Arafat, I’m sure, if you ever decide to got that route, that you will appreciate how easy it will make selling your ad space.

  13. I am sure many ‘first timers’ can be lured into buying a banner or review using OIOPublishers but these guys don’t ‘stay’ with you. Most of the times the long term buyers on my blog actually use contact page to discuss things first.

    The advertise page is a really good idea and one must include stats and prices so that potential buyers can make a quick decision.

    1. Hi Matt, I’m sure people will only stay with you if it’s worth their while. If you have a high ranking blog and all they’re looking for is some PR juice of their own, they will probably stick around for as long as your high PR remains.

      Other looking for traffic will stick around as long as they are receiving a fair amount of traffic from their ad.

  14. Yes I too love OIO Publisher. Not that I cannot do without it but I just love to be in complete control of things when I need to. Especially when time is not an abundant commodity for me since I have a day job.

    1. Hey Peter, long time no see. Hope all is well with you, and yes it does make things a lot easier.

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