This is a guest post by James of The Infopreneur, and I’d be very surprised if you haven’t come across him yet. Although he is relatively new to blogging he’s hit the blogosphere with both feet running and barely a stumble. If you haven’t been over to his blog yet, perhaps it’s time you did.
In this guest post James discusses something that I have always held dear to my blogging heart, those people who take the time to read my blog and especially those who go above and beyond by sharing their thoughts and feelings by leaving a comment.
But enough about me. You’re here to read what James has to say.
- The Importance of Readers
The readers or customers of a website are it’s blood, the life of a site. You are the heart and soul, but without your readers you are nothing. You don’t have to sacrifice success in order to keep your visitors happy, you can do both IF you know exactly what to give them.
Every business has to go about it’s day, but is every business or website listening to it’s readers? By asking the very people who put you where you are, exactly what you want you are going to stand out in an over crowded market place. Everyone wants something these days, even if it’s a simple as wanting to read great content, everybody wants something, so why not ask your visitors exactly what they want.
But why ask what people want from you if you are already making money? A couple of reasons, firstly by knowing exactly what someone expects when they come to you, you can cater for it, provide it and give them maximum value for their time and money. Secondly and most importantly, by getting into their heads you can actually create a unique and profitable brand.
This isn’t about screwing your visitors for every last cent, it’s about providing real value to the very people you have to keep happy. I recently wrote a post asking the readers of my site what they wanted, it got a great response and now the site is better for it, because now the readers are getting exactly what they want when they visit.
A loyal customer is something you can’t buy, you can’t buy word of mouth. The very best way of your product or website becoming the next big thing is to have your readers or customers sell it for you, but you will only ever achieve this by knowing exactly what they want. Loyalty is a two way street though, you have to show you are loyal to them before they will even entertain being loyal to you.
We all know about the different scams out there and it seems you can’t visit 5 websites without getting hit with the same old sales page which is trying to force a sale which you know deep down isn’t worth the ‘discounted’ $97 they are trying to pull out of your pocket.
Ultimately would you rather make $10 profit sneakily or $7, honestly knowing that you are giving your readers exactly what you want?