The Importance of Readers

This is a guest post by James of The Infopreneur, and I’d be very surprised if you haven’t come across him yet. Although he is relatively new to blogging he’s hit the blogosphere with both feet running and barely a stumble. If you haven’t been over to his blog yet, perhaps it’s time you did.

In this guest post James discusses something that I have always held dear to my blogging heart, those people who take the time to read my blog and especially those who go above and beyond by sharing their thoughts and feelings by leaving a comment.

But enough about me. You’re here to read what James has to say.

  • The Importance of Readers

The readers or customers of a website are it’s blood, the life of a site. You are the heart and soul, but without your readers you are nothing. You don’t have to sacrifice success in order to keep your visitors happy, you can do both IF you know exactly what to give them.

  • Want

Every business has to go about it’s day, but is every business or website listening to it’s readers? By asking the very people who put you where you are, exactly what you want you are going to stand out in an over crowded market place. Everyone wants something these days, even if it’s a simple as wanting to read great content, everybody wants something, so why not ask your visitors exactly what they want.

  • Value

But why ask what people want from you if you are already making money? A couple of reasons, firstly by knowing exactly what someone expects when they come to you, you can cater for it, provide it and give them maximum value for their time and money. Secondly and most importantly, by getting into their heads you can actually create a unique and profitable brand.

This isn’t about screwing your visitors for every last cent, it’s about providing real value to the very people you have to keep happy. I recently wrote a post asking the readers of my site what they wanted, it got a great response and now the site is better for it, because now the readers are getting exactly what they want when they visit.

  • Loyalty

A loyal customer is something you can’t buy, you can’t buy word of mouth. The very best way of your product or website becoming the next big thing is to have your readers or customers sell it for you, but you will only ever achieve this by knowing exactly what they want. Loyalty is a two way street though, you have to show you are loyal to them before they will even entertain being loyal to you.

  • Peace

We all know about the different scams out there and it seems you can’t visit 5 websites without getting hit with the same old sales page which is trying to force a sale which you know deep down isn’t worth the ‘discounted’ $97 they are trying to pull out of your pocket.

Ultimately would you rather make $10 profit sneakily or $7, honestly knowing that you are giving your readers exactly what you want?

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 47 Comments

  1. That hits the nail in the head. Its all about the audience, else you’re just taking to yourself.

    1. hey Selurus,

      Thanks for the support, I thinkit’s important to remember who are the people who put you there in the first place, thanks for the comment
      .-= TheInfoPreneur´s last blog ..The Similarities Between Being a Blogger and an Entrepreneur – Guest Post =-.

      1. Yes. Well you’re hosting the show so its your call. But if the show is bad you won’t have an audience anymore.
        Thank you Sire for sharing this.
        .-= Selurus´s last blog ..I’m Flying =-.

        1. Totally right, I’m agreeing with you.
          .-= TheInfoPreneur´s last blog ..Why You Have to Lead From the Front =-.

  2. It’s quite simple really; know your audience and then cater to them. However, remember you can’t to cater to everyone. Sometimes a hard decision has to be made in who you’re going to please when different readers have different wants.
    .-= Gordie´s last blog ..Lifestyle Design Begins at Home. =-.

    1. Hi Gordie,

      While I agree everyone is different, you could show both sides of an arguement in order to cater for different readers.
      You can’t always do it in one post, but you could do a follow up post which would focus on the other side of the coin
      .-= TheInfoPreneur´s last blog ..The Similarities Between Being a Blogger and an Entrepreneur – Guest Post =-.

      1. James, there could also be many occasions when this can be done within the comments section, and then possibly a follow up post could still be in order.

        1. Yeah totally, that’s what I love about the comments section of both our sites, they create a forum like discussion
          .-= TheInfoPreneur´s last blog ..The Similarities Between Being a Blogger and an Entrepreneur – Guest Post =-.

    2. Hey Gordie!

      You’re rivaling Keith for most blogs commented on!

      Well, if you’re gonna comment, at least your finding the posts, blogs and bloggers of te highest quality!

      Cheers! (Hey Sire – Hey James! If you two and Ben Lumley team up – leave some Internet for the rest of us, ok?

      – Don
      .-= Don Power – Newbie Blogger´s last blog ..Then They Came For Me – a Cautionary Tale =-.

      1. ha ha, dude the market is way big enough, anyway why don’t you want in on our gang!
        .-= TheInfoPreneur´s last blog ..Why You Have to Lead From the Front =-.

        1. It’s ok Don – we only want a 1/3 of it – the rest of the net is still up for grabs

          James is of course completely right, your readers are everything.

          I ran a blog, very similiar to, a while ago and never really engaged with my readers and their comments. Not surprisingly, although it confused me at the time, I never really got much ongoing interest in the site or my writing so like many bloggers I gave.

          This time round, partly thanks to James, I understand the game a lot better and am getting some great interaction with my readers in the comments.

          What’s the point of putting content up for others to read if you’re not interested in them?

      2. Hey, I resemble that remark Don! :-)

        Great article James, our readers are our customers, I think I have argued that point with other bloggers before, some bloggers actually think the reader is not as important as themselves….
        .-= Keith @NeedInformation´s last blog ..Blogger Luv =-.

        1. I know it’s crazy when they start to believe they are special. I wish you could some how employ reader strike so that if they don’t respect their readers they don’t get traffic!
          .-= TheInfoPreneur´s last blog ..Why You Have to Lead From the Front =-.

        2. You’ve noticed that as well, that for some bloggers those who comment are not all that important. I’ve even heard one saying that replying to comments wasn’t worth it as there was no money in it, and his time was better served elsewhere.

      3. OK, Who is Ben Lumley? Like James said there is plenty Internet for all of us.

        1. Dude check him out at awesome writter! guest posted for me a few time
          .-= TheInfoPreneur´s last blog ..Why You Have to Lead From the Front =-.

  3. I agree with Gordie, you have to cater to your readers specifically if you want to them to read/comment on your blog/website.

  4. The Infopreneur has said it again, right the way he always does, correctly! Hit the nail on the head. Thanks Sire for introducing James to more people, and thank you James for sharing your wisdom!
    .-= Bjorn | iCan’t Internet´s last blog ..Setting your goals, on short term =-.

    1. Hey Bjorn,

      Thanks for the support brother!
      .-= TheInfoPreneur´s last blog ..Why You Have to Lead From the Front =-.

    2. No worries Bjorn, the the whole point of being bloggers is to share, and that includes other interesting bloggers, and I reckon James would fit into that category.

      1. ah shucks, you’re making me blush!
        .-= TheInfoPreneur´s last blog ..Why You Have to Lead From the Front =-.

  5. Hi,
    I have little to back this up with as I’m really just getting going but isn’t there a difference between catering to your readers and respecting them? I would imagine that everyone who writes a blog post does so intending to be interesting or informative or entertaining (ideally all three!) Obviously this doesn’t always come through in the execution but surely the intent is there? After all, no one aims to write a boring post full of superfluous waffle ;)

    However, can you honestly say that every time you write a post, you do so with the specific intent of writing what your audience wants to read? We have a special challenge going on during January so last night I wrote a post with the specific intention of telling people about it. Was that the wrong thing to do if I’m meant to be catering to my audience?

    What you guys all really seem to be recommending is respecting your readers, talking to them as humans rather than debit cards ;) As a reader, I think this is an awesome idea but I wanted to try and clarify things for my own benefit as a new writer.

    Many thanks,
    .-= Eleanor Edwards´s last blog ..You Shop, They Give =-.

    1. Eleanor, when I write I try to do it in such a way that it will give my reader some sort of value. That value could be something that is purely informative or perhaps have more of an entertainment factor. Either way it’s got to capture their attention and hopefully encourage them to interact by leaving a comment.

      When I write it’s always in the hope that it is something they want to read otherwise why write at all. The world being what it is you will not please everyone, but I am happy to reach as many as I can.

      1. Yeah I’m with Sire on this, I always write with the readers in mind. I could bang on all day about weapons tech blah blah, but I’m passinate about marketing so if I think a topic will help even one person, bang it gets published.
        .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

      2. Great advice from you both. Thank you :) I guess it’s easier when you have a more specific area to write about. You’d both be unlikely to write a post about the nesting habits of bluebirds for example, regardless of how entertaining you felt you could make it.

        I’m just still sort of feeling a way forward, writing content that is relevant and interesting to supporters of the charity but also sharing what’s being learned along the way so as to help others on a similar journey.

        To that end, this is a really steep learning curve and I really appreciate your time and support.

        Thanks again,
        P.S. Love the ‘click to edit’ option. Will be adding that ASAP.
        P.P.S Mr Treasurer is sorting out charity Paypal as I type ;)
        .-= Eleanor Edwards´s last blog ..Top 5 Essential Apps for the iPhone Virgin =-.

  6. You’re talking about money blogs, so I wholeheartedly agree. I tried this once in my personal blog and people weren’t able to give me any useful information. They all liked different things. Most said, “I don’t know. Just be yourself.”

    If you want to make money from your blog I think it’s a good idea to find a need and fill it. But I think the best blogging comes from the heart and soul. Find a need that you resonate with and choose it for your money blog. It is this genuineness that connects with readers and keeps them coming back.
    .-= Heather Kephart´s last blog ..We’re in Texas! Finally! =-.

    1. Hey Heather, it’s not all about the money. As far as the readers ‘want’, they want you to be yourself, and you’re doing that fine which is why you have so many people returning to your blog.

      A lot of what James has to say can be applied to a normal blog and as far as I’m concerned you’re doing all the right things by writing great posts and interacting with your readers. Just keep that up.

      1. hey Heather, It’s vital to be yourself. If you pretend to be someone else then you won’t attract nearly as many people because it’s so easy to see.
        .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

  7. Just one reason we all get along so well; we truly understand the importance of readership. ;)
    .-= Dennis Edell´s last blog ..I’m Unsubscribing From Your Blog…..Again =-.

  8. Very poetic. I like the part about readers being the blood. They are also like the lymph system weeding out all of the crap in the blood. The more you have probably the cleaner things get as a whole. Cheers to health immune systems.
    .-= The Real Josh´s last blog ..Develop A Story In Order To Sell More Products =-.

    1. Josh, I’m so glad that I’m not the only one that thinks this way, that James and others like yourself also believe that readers and commentators are a blog’s life blood. Just do a search in this blog and you may be surprised at the amount of times I use the term ‘life blood’ in a post.

      1. Hey Josh,

        yeah brother it’s extremely important to to keep a healthy balanced site, other wise it’s constantly on life support and as soon as you get a power cut you are done for.

        Top comment brother
        .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

  9. James, I love your this very line – But why ask what people want from you if you are already making money?

    I think, I know where the talk is going and this is the conversation we trying to wave through out the internet. We want to change the definition of problogging and hope we will manage to change it.
    .-= Arafat Hossain Piyada´s last blog ..Download Brittany Murphy Theme For Windows 7 =-.

    1. Hey,

      It’s important to ask what your readers what in order to give them REAL value, not marketed value and secondly you will actually make more of a success if you deliver or over deliver what someone actually wants rather than pushing something you ‘think’ they want.
      .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

  10. I think getting to know your audience and writing them for them is important, but you don’t want to sacrifice value in the process.
    .-= Rose´s last blog ..10 Valentine WordPress Themes =-.

  11. Thanks for sharing.

    Some websites are a little like those shops where you feel uncomfortable when you go in and the shop assistants look down at you.

    Not listening or respecting your readers is the web equivalent of the ‘big mistake’ scene from Pretty Woman.

    1. Good cross reference Matthew! nice
      .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

  12. I think that it is certainly important to maintain integrity. This is like being true to yourself and honest with your readers, as said above, but goes one step further. It is like asking yourself, would you write what you were writing if you knew no one would read it?. In other words, is there intrinsic value in your post?

  13. James is blowing up the guy seems to be everywhere :) Nice work James, hopefully you will be stopping by to do a Guest Post on Extreme John at some point in the future.

    Great work in this Guest Post James, one of the key things to me is the “loyalty” of your readers, if your not following through and working within your own community like Sire does on his blog then your not building loyalty. Without it finding success is going to take 3x as long.
    .-= Extreme John´s last blog ..5 Reasons Google Page Rank Drops =-.

    1. Hey John,

      Thanks for the support brother, yeah for sure I’ll send one over soon
      .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

  14. Twitter:
    Nice guest post, James. I was saying to someone today that I want to be a multi-millionaire, but I will be comfortable never getting there if I have to step on people to get there, cheat others out of their money, or lie and cut corners. If I can’t maintain my pride in what I do, then I don’t want it.

    As for our readers, it does all come down to trust and loyalty. Sure, you might get one big post from people who are yelling at you for lying to them or abusing them, but then what do you do afterwards? Best to respect everyone up front with your words and try to help, or at least offer commentary they can use in some fashion, even if it’s only to help support your rant. lol
    .-= Mitch´s last blog ..Will Social Media Change In 2010? =-.

    1. Thanks for the support Mitch
      .-= TheInfoPreneur´s last blog ..I’m Going to Make It Really Easy For You =-.

  15. The greatest thing you can do is know what people want and give it to them.

    If you aren’t sure what they want, ask. Once you know and you have so many to worry about then it comes time to explain things to everyone and hope the loyal customers will carry the words and take things to the next level on their own.

    I also have another thought on this. Is it really being so nice to work so hard to sell something to someone you don’t even know or have never even talked with? I’m talking here about writing up an email or even something of a comment just for starters.

    I’d like to know the person at all, more than just reading their blog, before buying from them. You sell me more by involving me and acting after listening to what I’ve said and responding than you can selling me anything. At that point, however, buying something is definitely in the field.

    Awesome article. You really are making a mark in the blogosphere.
    .-= Eric´s last blog ..The Most Money You’ll Ever Make With Your Blog =-.

  16. This issue of finding out what your readers what hangs me up. I have asked but get very little response. How do you ask and what do you do to make readers want to respond?
    .-= Ralph´s last blog ..Leaders are not enablers =-.

    1. It starts with just one person Ralph and goes on from there, all you need is one to respond and the rest will come.

      Don’t give up buddy
      .-= TheInfoPreneur´s last blog ..How To Launch an Organized Promotion – Guest Post =-.

  17. You can’t cater to everyone, this is a lesson. One of my first mistakes about blogging is not setting a “niche” and being all over the place with my first blog. I would have readers cancel RSS subscription and tell me they were only interested in the Tech posts, or the Blogging tips, things like that. It was this that made me specialize a bit more knowing that I could only draw in one type of audience, can’t really mix genres.
    .-= Dragon Blogger´s last blog ..Should You Have an Alexa Badge On Your Site? =-.

    1. I suppose it all depends on the style of blog you started off with. If you start with a niche blog then that’s what you need to stick with.

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