These days it doesn’t matter where you go, you always read the same thing, “The Money Is In The List!” Yep, no matter who you talk to they’ll all tell you that the only way to make it online is to have a list. Only the other day I was reading a review that some A Lister did on someone’s blog and he basically told him that he didn’t have a hope in hell of getting anyone to subscribe to his List because he wasn’t offering anything of value that would encourage them to subscribe.
Yep, it seems the only way to suck people into subscribing to your list is to give something away. The problem is that most people haven’t got anything to offer and so they put together some crappy Ebook that promises to reveal their secret to success even though the majority of the time the author is struggling to make a buck himself.
The thing with lists is that just like you need targeted traffic to your blog to increase your chances of a sale, it’s just as important to sign the right kind of people to your list if you expect to sell them anything. Take for example a talented web designer who’s offering free templates to those who subscribe to his list. He may get hundreds of people opting in but he won’t have much success of making a sale if he then tries palming off life insurance. Once he sees that doesn’t work this failed marketer then starts sending out more emails trying to push other affiliates that he’s promoting only to find that instead of making sales his list is actually decreasing.
It’s unfortunate that the ones actually making heaps of money out of lists are the same ones who have attained Pro Blogger status because they have credibility. They will tell you that the only way your going to succeed is if you buy their Ebook, something they offer to you at a price after wetting your appetite with their freebie opt in product, and it’s that very credibility that causes people to buy it. Once they’ve bought it and they find it’s not working for them do you think they will tell others they made a mistake? Nope, instead they rave about how good it is thereby increasing the credibility of the author and hoping to make their own sales as an affiliate.
Keeping this in mind the only real and moral way to make money from a list is to get quality subscribers. This means if you’re going to give them a product, or a teaser that will lead to buying the actual product, it has to be actually worth something to them otherwise they’re not going to buy future products and you’re going to shoot down your credibility all to hell.
Unfortunately this form of list building takes a lot of time and effort to build a sizable list but the positive of this list is that although it’s a lot smaller the potential for conversions is a lot higher.
To summarize, if you’re going to build a list there is one very important thing you should keep in mind…
- Do not go for quantity of subscribers, go for quality because the strength of the list is not in the numbers but in selecting those who are interested in what you are promoting.
In my post Why The List Hater Has His Very Own List I wrote about why I started my own list which was quite a shock for my regular readers as they knew how negative I was about having one. I don’t expect to make any money from this list but I’m hoping it will increase this blogs readership.
So if you want to join a list where you will never be spammed and will only receive an email to your inbox when a new post is published then you should definitely join mine. Subscribe To WassupBlog’s New Posts! Who knows, I may even add something personal about myself in some of those emails. I’ll certainly try to make them entertaining and informative. As an incentive to join I will select some posts from my subscribers and include them in the mail out. As the list grows I believe there will be a great potential to send traffic to my loyal subscribers.
Speaking of link luv and promotion if you have a blog that supports commentluv, keywordluv and is dofollow I suggest you head on over to Kimberly’s post Can You Help Me Find The DoFollows! Leave a comment on her blog telling her that you qualify and she will include you in her post listing all these special blogs.
Those of you who are serious about building quality opt in lists may find some of the following reading material to be quite helpful.
- Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online
- List Building Quick Tips – Latest 2010/2011 Version – How To Instantly Triple The Size Of Your Customer Lists Using Opt-Ins
- Opt-in List Building For Beginners – The Essential Step-By-Step Guide To Building Your Very Own Responsive Opt-In Mailing List!
- Opt-In List Building for Beginners
- The Expert Guide To Opt-In List Building