As bloggers we all have one thing in common, we want people to come and read our posts. More than that we want them to enjoy it so much that they will leave a comment. Ah, who am I kidding? Reading and commenting is no where near enough. We also want them to promote the post using whatever social media their affiliated to and if we’re selling something we would also love for them to buy whatever we’re selling. At the very least we would love for Google to display the right ads, ones that would pique our visitors interest enough to click on one of them, Am I right?
Of course I’m right
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What Makes For A Good Blog Post
This is a very important subject because it could mean the difference between a busy blog or one with no visitors. Sort of like sitting on a park bench all by yourself watching everybody rushing by on their way to the next blog.
- Your Audience: Before writing a post you need to work out who your general audience is and write accordingly. A potentially good post can turn bad if you wander off the topic and then fail to grab their attention again
- Use The Right Keywords: By this I mean the keywords you choose have to be related to the subject you are writing about. There’s no point in using keywords such as money, sex, boobs or porn stars if your post is about a WordPress theme you’re trying to promote. Do that and the only thing that’ll happen is you’ll increase your bounce rate.While keywords play an important part in your post being noticed by the search engines its also possible that the Adsense ads displayed on your blog are related to those same keywords
- Avoid Bad Grammar:This can be a real killer. You may have gotten people to your blog by using the right keywords and you’ve piqued their interest by having a captivating title but that’s all going to wasted if your post is full of bad grammar. Honestly taking the time to check your spelling, punctuation and utilising paragraphs and such is well worth the effort.
- Avoid Confrontation: No matter what you do sooner or later you’re going to write a post where people will disagree with you. The worst thing you can do is to take those people on. Remain calm even if that means stepping away and having a cup of coffee or something. Once you’ve calmed down you can reply to them in a professional manner.I’ve seen many a good post where the bloggers credibility has been shot to hell all because the blogger lost it when someone criticised something he said or the product he was promoting.
- Be Professional: The way you behave on your blog affects the way people relate to you so no matter what your post is about you should always keep in mind how that post will affect the way people see you. By this I mean rather than attacking a person via a post because you disagree with something they’ve said or done just leave them out of it and write about the subject in general, why you disagree with it and how you would have handled it.
- Separate Business From Personal:The one thing I like about my blog is that it allows me to write about almost anything. If you have a business blog then your posts should relate to your business. You certainly don’t want to write about your personal opinions on your business blog because doing so can piss off some potential customers. If you have a lot of personal opinions then the best thing to do is to start a personal blog and rant away.
- Interact With Your Commentator: I’m sure that a lot of people notice that many of the pro bloggers of this world rarely take the time to interact in the comment section giving them the impression that this is the norm. Honestly, if you’re just starting out the best thing you can do is show your readers / potential customers you care by interacting with them in the comment section.
- Be Completely Honest: Never promote a product unless you know it’s all that it says it is. Forget about the commission because if you sell something that you’re not happy with it’s going to bite you in the arse. You’ll kill whatever credibility you’ve built up over the years and those poor people who got sucked in by your post will tell all their friends what an arse you are.
- Be A Person, Not A Salesman: People don’t like being sold to but they do like to know the positives and negatives of a product. That’s why you’re more likely to get sales when you’re writing about a product you use and obviously love than one where the only thing you’re interested in is the commission fee.
Of course there are a lot of other factors like the theme you use, having too many ads (guilty ), your posting frequency and even the font you’re using. Face it, if your font makes it hard for others to read they’re not likely to come back for seconds now are they? Getting it right is all the difference between that empty park bench and a foyer full of people talking about that awesome blog they’ve just left.
Naturally these are my personal opinions and alone they don’t hold much weight. What I want is your opinion. Do you agree with what I’ve said or not? If you do which factors to you believe to be important and if not why not. You may even want to add your own views as to what differentiates a good blog from a bad one.
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