There’s a reason for calling this post ‘YouTube Glass Ceiling’, and that’s because it’s my opinion that a YouTube Glass Ceiling really exists. Normally when they talk about a glass ceiling, they’re referring to women. The YouTube glass ceiling, however, is a barrier affecting men.
You may or may not recall one of my previous posts about YouTube’s latest changes. One of those goal posts was to get 4,000 hours of views per year. For the small YouTuber that is a huge task to achieve. Especially if you’re a bloke
What Is The YouTube Glass Ceiling
This particular YouTube glass ceiling exists because women have an unfair physical advantage when it comes to getting views. I just published a video called Getting Views On YouTube which I feel demonstrates this unfair advantage. You can see the video below.
In the video, I refer to something called evergreen content. Basically, this is content that is always relevant. This type of material never grows old and therefore will still get visitors from search engines. I also mentioned in that video that ‘How To Videos’ provide the perfect evergreen content.
If you watch the video above you’ll notice exactly how these sexy women have an unfair advantage over men. Especially considering the ‘how to’ content of the three example videos portrayed in my video.
- The first video is how to wash dishes. Even though this video is titled washing dishes, the woman in it actually drying them. This video has 3.5 million views in only one month!
- The second video is how to dry dishes. After being online for only one week, this video has a phenomenal 859,000 views!
- The third video is how to clean a room. I tell you, I would love to have just one video that gets 1.8 million views in only a month.
What is really amazing about some of these videos is that YouTube has agreed to monetise them. Weird considering they knocked back some of my videos because the content identified as not suitable for most advertisers. Seems to me that YouTube has double standards. What do you think?