YouTube Glass Ceiling

YouTube Glass CeilingThere’s a reason for calling this post ‘YouTube Glass Ceiling’, and that’s because it’s my opinion that a YouTube Glass Ceiling really exists. Normally when they talk about a glass ceiling, they’re referring to women. The YouTube glass ceiling, however, is a barrier affecting men.

You may or may not recall one of my previous posts about YouTube’s latest changes. One of those goal posts was to get 4,000 hours of views per year. For the small YouTuber that is a huge task to achieve. Especially if you’re a bloke  :tongue_laugh_ee:

What Is The YouTube Glass Ceiling

This particular YouTube glass ceiling exists because women have an unfair physical advantage when it comes to getting views. I just published a video called Getting Views On YouTube which I feel demonstrates this unfair advantage. You can see the video below.

In the video, I refer to something called evergreen content. Basically, this is content that is always relevant. This type of material never grows old and therefore will still get visitors from search engines. I also mentioned in that video that ‘How To Videos’ provide the perfect evergreen content.

If you watch the video above you’ll notice exactly how these sexy women have an unfair advantage over men. Especially considering the ‘how to’ content of the three example videos portrayed in my video.

  • The first video is how to wash dishes. Even though this video is titled washing dishes, the woman in it actually drying them. This video has 3.5 million views in only one month!
  • The second video is how to dry dishes. After being online for only one week, this video has a phenomenal 859,000 views!
  • The third video is how to clean a room. I tell you, I would love to have just one video that gets 1.8 million views in only a month.

What is really amazing about some of these videos is that YouTube has agreed to monetise them. Weird considering they knocked back some of my videos because the content identified as not suitable for most advertisers. Seems to me that YouTube has double standards. What do you think?

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Marketing Your YouTube Channel

Marketing Your YouTube ChannelA lot of YouTubers are struggling out there because of YouTube’s new rules. I noticed ever since YouTube revealed their new rule everybody was going the sub for sub route. I have to admit, at the time I thought it was a good idea too. Not anymore though, which is why I produced my YouTube Subscribers Sub For Sub Idea? video.  Don’t worry, I’m getting to the marketing your YouTube channel bit shortly.

So, in that video, I explain why I thought the sub for sub idea sucked. I also stipulated how the most important issue to focus on is the 4,000 hours. I mention SEO, keyword research amongst other things marketing. Personally, I think marketing YouTube channel is going to be really difficult. A lot more difficult than promoting your blog post. The reason I’m saying this is because I believe YouTube favours their more prominent partners showing their video before newbie videos. Makes perfect sense considering YouTube stands to make money from their videos.

As bloggers, we understand the importance of SEO and keywords and such. Commenting on other blogs is probably the easiest way to promote our blogs via the link juice. If those blogs use Commentluv, you even have the added advantage of promoting your keywords.

Using Blog Commenting For Marketing Your YouTube Channel

So, here is what I’m getting at, that YouTubers comment on blogs but instead of using their blogs URL they use the one to their YouTube channel or even a particular video.

So, here is my question to you. As a blogger, are you willing to accept a YouTube video URL in the comment form as long as they leave quality comments? See this post in regards to what I regard as quality comments.

As to this blog, I’m more than happy for YouTubers using my blogs to market their YouTube Channel. As long as their channel doesn’t fail standard criteria like not being porn or hate-related etc.

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