Google is important to a whole lot of people, some for supplying traffic and others for putting money in their pockets. Even when Google sends you traffic your chance of using that traffic well depends on how long they spend on your site. The longer they stay on your site the greater the chances are that they will click on something or heaven forbid, actually buy something. This all has to do with your bounce rate. The quicker they bounce the less likely they will convert.
I did a post on improving your bounce rate some time ago so I won’t be going off and repeating myself in this post. Nope this post is all about introducing a WordPress plugin, something that I also did in the above mentioned post, one which you really should check out . Check out the image below. Read the rest of this entry
Yeah, I know, that heading is a little on the long side but I just felt it was necessary because it explains exactly what this post is all about. The thing to remember about your blog is that, where advertising is concerned, there are areas on your blog that can be considered advertising real estate. These areas include the header, footer, sidebars and within the post itself. Of all the areas the ones considered most valuable are the ones above the fold. The first time I saw the term ‘above the fold‘ I didn’t have a clue what they were talking about. I now know that when people talk about something being above the fold they are referring to the section of your blog, or web page, that is visible on your screen before you start scrolling down. Everything else is below the fold.
If you look at my Well Blog Me Blog you will notice that it utilizes FlexSqueeze’s Top Feature which allows you to advertise your favourite affiliates in the prime position. The only drawback is that it can take a lot of room, depending how many affiliates you’re promoting and how big, if any, your banners are.