Using Your Website As A Marketing Tool

I was lucky enough to get hold of an eBook written by Mitch, a well known blogger who amongst other blogs runs the popular I'm Just Sharing Blog, and I thought only fitting that I write a review of it. In Mitch's eBook, Using Your Website As A Marketing Tool, he outlines the importance a website can play as part of any marketing campaign and how as a small business you could be missing out on the huge potential by not having one.  Mitch also stresses that while it is important to have a website you don't want one that is poorly designed or looks cheap, for obvious reasons. Unlike some eBooks that I've read that tells you to do something but doesn't tell you why you should do it this eBook states reasons for why things should be done, starting off with the reasons as to why you should have a website. I find that this will be more acceptable to the average reader as the reason for getting any book is to learn all the ins and outs. Mitch then asks the same question but states that perhaps some people shouldn't have a website. At first I found this a little unusual, but once I started reading I understood what Mitch was getting at. There's a fair bit involved with having a good website and that perhaps some people could not afford to have a professionally designed one. Rather than opt for a cheesy cheap one they'd be better off not having…

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Marketing Your Business Via The Web – Guest Post

I have always said that blogging was a great way to build up relationships, especially if you take the time to comment on blogs that you happen to visit, it's sort of like saying 'hello' to someone you pass on the street. Something that very few of us do. I know I get a brief shocked expression when I give a cheery 'good morning' to a passer by but it usually changes to a bright smile and a reply from the recipient. Anyway it was through my interaction with bloggers that I met Mitch, a very intelligent blogger from America. Mitch had asked me to do a guest post for him and I was more than happy to to whip one up for him. I then thought how great it would be to have a person of his capabilities do one for me and so I tentatively sent out the request and Mitch was gracious enough to come up with this great piece of content. Before I present the actual guest post I would like to add a few of Mitch's other sites that he forgot to mention, Services And Stuff, Reviews Of Everything and Medical Billing Answers.  As you can see, Mitch likes to keep busy, which is why I am particularly grateful that he took the time for this guest post: I got into helping small companies market their primary businesses on the web quite by accident. Back in 2006, I was giving a presentation on a health care related…

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