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Marketing Your YouTube Channel

Marketing Your YouTube ChannelA lot of YouTubers are struggling out there because of YouTube’s new rules. I noticed ever since YouTube revealed their new rule everybody was going the sub for sub route. I have to admit, at the time I thought it was a good idea too. Not anymore though, which is why I produced my YouTube Subscribers Sub For Sub Idea? video.  Don’t worry, I’m getting to the marketing your YouTube channel bit shortly.

So, in that video, I explain why I thought the sub for sub idea sucked. I also stipulated how the most important issue to focus on is the 4,000 hours. I mention SEO, keyword research amongst other things marketing. Personally, I think marketing YouTube channel is going to be really difficult. A lot more difficult than promoting your blog post. The reason I’m saying this is because I believe YouTube favours their more prominent partners showing their video before newbie videos. Makes perfect sense considering YouTube stands to make money from their videos.

As bloggers, we understand the importance of SEO and keywords and such. Commenting on other blogs is probably the easiest way to promote our blogs via the link juice. If those blogs use Commentluv, you even have the added advantage of promoting your keywords.

Using Blog Commenting For Marketing Your YouTube Channel

So, here is what I’m getting at, that YouTubers comment on blogs but instead of using their blogs URL they use the one to their YouTube channel or even a particular video.

So, here is my question to you. As a blogger, are you willing to accept a YouTube video URL in the comment form as long as they leave quality comments? See this post in regards to what I regard as quality comments.

As to this blog, I’m more than happy for YouTubers using my blogs to market their YouTube Channel. As long as their channel doesn’t fail standard criteria like not being porn or hate-related etc.

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Importance of Internal Linking

I’ve written about internal links before but I’ve never really explained what internal links are. This was stupid of me because there could be a lot of newbies out there who have no idea what I’m taking about. Simply put an internal link connects one page of your blog or website to a different page on the same site. The image below shows internal linking in its most simplified form.

internal linking

Image made with the Logo Creator

 

 

Why you should do this will become evident as you read this post.

5 Reasons For Internal Linking

  1. Makes Google happy: Internal linking makes Google happy. Google likes internal linking when it’s done properly. This means you don’t just link to other pages within your blog/website for the sake of it. All internal links must add to the readers experience by enhancing the informative value of the post. Sending them to a completely unrelated article will only upset them losing you a possible follower.
  2. SEO or Search Engine Optimisation. This would be one of the most important reasons because getting your SEO right increases your traffic which in turn increased your potential for making money.
  3. Decreases your bounce rate. The bounce rate of a site is the percentage of people who leave your site after viewing only one page. Supplying relevant internal links will encourage your readers to explore more of your site decreasing your bounce rate.
  4. Increasing the time on your site. The longer a person spends on your site the better.The message sent to Google by people ‘bouncing’ straight away is that it hold little or no interesting relevant information. I’m sure this is used in Google’s algorithms which will hurt a sites SEO.
  5. It enhances a users experience while visiting a site. The more relevant information you can supply a reader the better. Linking to relevant information within your site will fulfil this important requirement.

So, internal linking is more than just SEO. It also gives the readers the best experience while visiting your site. And isn’t that the most important factor?  :thumbup_ee:

 

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External links are very important for many reasons, SEO not being the least of them. Something I don’t do nearly enough is link to other bloggers. I know I should but I don’t because I don’t have the time to do it properly. There are many really good reasons why we as bloggers should link to not only our fellow bloggers but to any relevant site that adds value to our post. 

The Importance Of External Links

Even though this fact has been out since February of this year I’ve only just come about it today. It was a video of Matt Cutts answers the following question.

Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out.

Matt Cutts And External Links

We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse, It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”

“We’ve played around with the idea of turning off back link relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results.

Now I know Matt is talking about backlinks but as far as I’m concerned backlinks and external links are the same thing. They’re both pointing from one site to another. Without external links search engines would find it extremely difficult to find relevant information for  it’s myriad of users.  Google is trying to find a way of doing it but so far is failing.

external links

That is why linking to other bloggers, especially if it adds value to your blog is a great for SEO. Google needs and wants to know what you think is important and relevant because if it’s important to you it’s probably important to others as well.

That’s also why Google hates paid posts. Links within paid posts have little or no value, especially if the link has nothing to do with your post and is only there to fool the search engines.

That’s also why Google now looks less favourably on guest posts as it once used to. There are too many people out there writing guest posts for the sole reason to get links back to a particular site.

Remember how at the beginning of the post I said the reason I don’t link to other bloggers is because I don’t have the time to do it properly? This means that it takes time to find relevant sites to link to. You can’t just link to any site. As far as Google is concerned that is a waste of it’s time. If it’s going to follow a link then it should be adding something to the post not just sending it off on and irrelevant tangent.

Are you taking the time to make sure your external links are relevant to your post?

 

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