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Archive for 'SEO'

How To Really Improve Your Bounce Rates

Friday, December 2nd, 2011 at 9:13 pm

Comments (82)

First off I want to give credit where credit is due and in this case it goes to a post my mate Mitch wrote called Too Many Tags And Categories? That particular post, one that I recommend you read, refers to a blog Mitch had read where the blogger claims to have reduced his bounce rate to 2% :bigsurprise_ee: :flush_tb: The thing about that bloggers post that caught Mitch’s attention was when the blogger mentioned that smaller tags and tag clouds were beneficial because it allowed the reader to focus on what the blog is really about. I’m assuming that having a huge amount of tags would confuse the reader causing him to leave without searching any further.

Will Tags Decrease Your Bounce Rate?

The question is whether or not having a tag cloud decreases your bounce rate? Personally I feel that they are next to useless and the space would be better used for something else. I know that I have one on my Buy Lottery Tickets Online site but that’s only because I like the way it behaves more than anything else. :tongue1_tb:

The only way to get a true result to that question is to run this poll. As you well know the more people that take part in any given poll the more accurate the result and so I urge you to get the word out.

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How To Improve Your Bounce Rate

Read the rest of this entry

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Buy Online Lotto Tickets Now On Page One Of Google!

Friday, October 14th, 2011 at 3:21 pm

Comments (62)

I thought it only fitting after talking about PR in my last post, Is There A Major Page Rank Around The Corner, that I do another update on how my Buy Lottery Tickets Online is doing. Before getting into it though I want everyone to know that although I write about PR a lot on this blog it’s not because I believe in PR or even that I hold it in high esteem, far from it. I do it because I know it generates a lot of interest thereby increasing my traffic as well as the comments on those posts.

Enough of PR, let’s talk about what is really important if you want a profitable site, SERPs or for those just getting into all this Search Engine Results Page. You are doing extremely well in the SERPs when your site appears on the first page of any given search engine for a particular search term.

SERPs For Buy Online Lotto Tickets Part 2

You may want to refer to the last post, Update On Buy Online Lottery Tickets to see exactly how my lottery site has progressed. Basically, in that post I wrote about my disappointment with Google because compared to the other search engines it was performing dismally. I’m happy to report that all my efforts have finally paid off and I am doing very well for my original search terms as well as other related search terms. Let’s have a look at exactly how well I’m doing shall we.

Buy Online Lotto Tickets: This is the search term that the lottery site was built on which is why I decided on the buyonlinelottotickets.com domain name. Read the rest of this entry

SEO Tactics For Improving Search Engine Results

Thursday, August 18th, 2011 at 5:23 pm

Comments (69)

In my last post I wrote about how things were tracking with my lottery ticket site. I related how although it had only been three months it had already attained a PR3 ranking. I also mentioned how although it ranked #1 for certain keywords in Bing and Yahoo it was doing pretty dismally where Google is concerned. I failed to mention though that it had an Alexa ranking of 500,994 which I think is pretty damned good considering it’s age.

One of the things that I love about blogging and cultivating good comments is that doing so usually results in useful information. Sometimes those comments may result in another post and other times they could result in valuable information that the blogger can use. This time they actually resulted in both. Like the comment left by my mate Mitch of I’m Just sharing.

And only because it’s you I’m going to tell you why. I ran some stats on just your main page for that blog. First I ran the term “lottery tickets” and on your entire first page, which are all your latest blog posts, you only use that phrase 10 times out of 3,688 words. You only have one link highlighted with that term out of 197 links. That’s not going to get it done.For the term “lotto tickets”, you at least have that in your title tag, but this time you only used the phrase 4 times and only have 2 links.In other words, in the world of SEO Google has you ranked lower because you’re not using your keyword phrases enough. I didn’t have to put in the 3-word phrases because in this case the 2-word phrases were bad enough; 3-word phrases would be even worse.And there you go; you know I wouldn’t do it “for free” for anyone else but you. And now, back to the chess whipping! :thumbup_tb:

Mitch Mitchell

I’m Just Sharing……last post You Can’t Just Be Comfortable

Then there was the comment left by Marion.

Now the question is if you chose the keywords correctly… I checked on Adword Keyword Tool how many searches “buy online lottery tickets” have on Google. It has only 58 global searches per month with [Exact] search, so if you get #1 for this keyword in SERPs you’ll have an average of 2 per day!!!Then I verified the “online lottery tickets” keyword. It has 590 global searches per month, so if you’ll be ranked #1 for this, then you’ll have an average of 19 visitors per day.Now my advice is that you should find some more searched keywords and make SEO on them, rank your website well for them and then you’ll see that it can be possible.P.S. “online tickets” has 9900 global searches per month. It means that if you get your website #1 for this keyword, you’ll have an average of 330 visitors per day. :)

Marion

Train Games……last post Train Games

Both Mitch and Marion, who from this day forth shall be known as the M&M’s both made some very good points that are keyword related. Naturally I knew that Buy Online Lotto Tickets wasn’t the best keywords to target, Market Samurai told me that, but I thought it would be the easiest option as they were in the domain name. Still, like Marion suggested the amount of searches for those keywords are minimal.

Taking their advice I decided to change my tactics by focusing on more popular search terms, like lottery tickets, and by ensuring that they appeared more often in the blog. Whereas other bloggers, including yours truly, uses the footer for placing widgets and such I thought it would be more SEO appropriate to use it to optimise the blog for those search terms. You can see what I mean by checking out my SEO optimised Footer.

Finally, there was the comment left by Nik.

Just some quick observations but it appears you have two H1 tags on that site, try removing one. If I were you remove the “become an affiliate one” since google is not in love with affiliates.Also the ratio of different domains vs the number of back-links is very low. You might want to spread your wings a bit.What I mean by the ratio is that you have a lot of backlinks coming from a few domains. I believe yours is 90 domains to 5000 back-links. So spread your wings and get links from a wider variety of domains. To many links from one domain could be seen as spammy.

Nik

Career Journey

At first I pointed out to Nik that they were H2 tags, because that was what I thought I inserted in the post, but as it turns out Nik was right and I was able to correct the error. So, I made some changes and I will now concentrate on increasing my backlinks making sure I spread them out over a greater range of domains.

While this post may point out some important SEO facts it points out something that is almost as important. I’m talking about the importance of leaving quality comments on a post. You just never know when your comment will lead to your blog or site being included in a post.

Google, Google Why Hast Thou Forsaken Me?

Saturday, June 25th, 2011 at 12:19 pm

Comments (64)

Like most of you guys Google has occasionally dealt me the short end of the stick and overtime they’ve done that I’ve been inspired to write a post about it. There was the first time I was Google slapped when they stripped my blog of it’s PR and I wrote Ten Reasons Why Google Took My PR. That was about the time when I stopped worrying about PR and just wrote for the enjoyment factor of writing and interacting with those who took the time to comment.

There was also the post titled Bloody Google Just Doesn’t Care, another post dedicated to Googles lack of sensitivity and their love of stripping sites of their PR because they felt those sites had broken some golden rule or something. That post even inspired me to write a poem where I compared Google to a woman, sorry ladies. I have to admit I kinda like that poem.

Enough of the past, let’s get stuck into the present. You all know about my latest blog, Buy Online Lotto Tickets, well that is one of two blogs where I actually try to rank highly in the search engines. This is because they were born for the sole purpose of earning me an online income That being the case I’ve been trying to do all the right things, using Market Samurai to research all the right keywords, posting what I believe to be good content and doing what I can to market them online.

At first everything was going really well. The keywords I was targeting was buy online lotto tickets, a logical choice as they were the same words that appeared in the domain name. In just under two weeks I went from not being listed at all to appearing on the second page of Google! I thought great, things are going swell and then all of a sudden those keywords disappeared off the radar, I stopped searching, with a fair bit of disgust, after page 30. WTF! :furious_tb:

OK! So what the hell is going on. I don’t do black hat SEO. I haven’t broken any of their so called golden rules, so I have to tell you guys I’m feeling a little slighted at the moment. I’ve been hitting the forums and googling all over the place but I haven’t been able to find a logical reason for it. Someone suggested that perhaps I fell victim to the latest Google Panda update, but if that’s true why pick on that particular blog? All my other blogs seem unaffected.

I’m hoping that by posting this someone can point me in the right direction so that I can rectify the situation. Just so you know I am on page one of Bing and Yahoo for that keyword phrase so the only one that is being obstinate is Google, but then thats no real surprise is it?

Which Is Of More Value A Tweet Or Google’s +1

Sunday, June 5th, 2011 at 4:29 am

Comments (70)

As I’ve been blog hopping the past few days I’ve seen heaps of discussions going on about Google’s +1. Some say they love it, some say they hate it and others don’t seem to give a damn. Those who dislike it seem to think it’s doomed and it’s only a matter of time before Google pulls the plug. Personally, I think as far as Google is concerned the +1 is more than just a social media tool.

Some of the comments on the posts I’ve read asked such questions as to which is more important. Should you delete the Twitter icon just so you can promote Google’s +1 or do you leave both. As far as I’m concerned I believe in giving my readers a choice so I’m not going to pull one just for the sake of the other. Even so, I believe both are of value, one short term and the other long term and I reckon you may just be interested in what I have to say about the value of both social media buttons.

Twitter’s biggest value, as far as promotion is concerned, is short term at best. Let’s say you write a brilliant post and someone with a huge following gives it a tweet. That tweet may be picked up by someone else who also tweets it and on it goes. This can lead to a huge traffic spike, I know because it’s happened to me a couple of times, but unfortunately it is very short lived. If you’re lucky you’ll get a few comments, you might even get a couple of people subscribing to your list, but that’s it. Once the spike is over things go back to normal as if it never happened.

Now we have Google’s +1 button. Is it really a rip off of FaceBook’s like button or is it a lot more than that? If you ask me the +1 will have far reaching consequences as its way more important than merely being tied to social media interaction. Think about it, apart from making the lives of SEO experts, and bloggers miserable, what is Googles main purpose in life? According to Google:

Google’s mission: Organize the world’s information and make it universally accessible and useful.

So, they don’t really care about us except for when it comes to two things; the first is making them money by displaying Adsense ads and the second is by us providing quality content for their users, but these pale next to their main purpose for existing, that of providing the best search engine results for their customers.

Why do you think they keep changing their algorithm? I put it to you that backlinks will lose it’s importance sooner than you think. The biggest problem with backlinks is that it may not offer the most accurate way of determining the worth of any given site. Google knows that just because someone has a huge amount of backlinks doesn’t necessarily mean it’s providing the best content. It could also be because they have a bigger bank account or know how to do better SEO than the rest.

What if Google decided to let it’s users decide as to which is the better site? It could well be that Google’s ultimate plan for it’s +1 button goes way beyond the social media aspect. What if it plans to incorporate the results of the +1s into its search algorithm? Let’s say there are two sites discussing the same topic, one with a lot of backlinks and one with only a few. Let’s also say that the one with a lot of backlinks only had a few +1s but the one with a few backlinks had a lot more. Google may decide that the one with more +1s has a lot more relevance, because that’s what it’s users are saying, thereby bumping it up in the SERPs!

Yeah, sure there are going to be a lot of wankers who will try to game the system by fixing the results, but seriously, don’t you think Google is aware of that? After all, they weren’t born yesterday! If I know Google not only have they got a plan to prevent this, they also have a plan to make those who try to rig the system pay for it. Oh, and there are so many ways they could do this, the least being cancelling their Adsense account and the worst being removing them from the SERPs altogether. If you don’t believe me try it and see what happens.

As far as I’m concerned I think the +1 is a great idea and I hope that it takes off. As long as I continue to provide my readers the best content possible it can only have a positive effect. Anyway, that’s my take on it. Do you think I may have hit the nail on the head or do you think I’ve got it all wrong? If I am right, can you afford not to have Google’s +1 displayed on your blog?