Marketing Your YouTube Channel

Marketing Your YouTube ChannelA lot of YouTubers are struggling out there because of YouTube’s new rules. I noticed ever since YouTube revealed their new rule everybody was going the sub for sub route. I have to admit, at the time I thought it was a good idea too. Not anymore though, which is why I produced my YouTube Subscribers Sub For Sub Idea? video.  Don’t worry, I’m getting to the marketing your YouTube channel bit shortly.

So, in that video, I explain why I thought the sub for sub idea sucked. I also stipulated how the most important issue to focus on is the 4,000 hours. I mention SEO, keyword research amongst other things marketing. Personally, I think marketing YouTube channel is going to be really difficult. A lot more difficult than promoting your blog post. The reason I’m saying this is because I believe YouTube favours their more prominent partners showing their video before newbie videos. Makes perfect sense considering YouTube stands to make money from their videos.

As bloggers, we understand the importance of SEO and keywords and such. Commenting on other blogs is probably the easiest way to promote our blogs via the link juice. If those blogs use Commentluv, you even have the added advantage of promoting your keywords.

Using Blog Commenting For Marketing Your YouTube Channel

So, here is what I’m getting at, that YouTubers comment on blogs but instead of using their blogs URL they use the one to their YouTube channel or even a particular video.

So, here is my question to you. As a blogger, are you willing to accept a YouTube video URL in the comment form as long as they leave quality comments? See this post in regards to what I regard as quality comments.

As to this blog, I’m more than happy for YouTubers using my blogs to market their YouTube Channel. As long as their channel doesn’t fail standard criteria like not being porn or hate-related etc.

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Importance of Internal Linking

I’ve written about internal links before but I’ve never really explained what internal links are. This was stupid of me because there could be a lot of newbies out there who have no idea what I’m taking about. Simply put an internal link connects one page of your blog or website to a different page on the same site. The image below shows internal linking in its most simplified form.

internal linking

Image made with the Logo Creator

 

 

Why you should do this will become evident as you read this post.

5 Reasons For Internal Linking

  1. Makes Google happy: Internal linking makes Google happy. Google likes internal linking when it’s done properly. This means you don’t just link to other pages within your blog/website for the sake of it. All internal links must add to the readers experience by enhancing the informative value of the post. Sending them to a completely unrelated article will only upset them losing you a possible follower.
  2. SEO or Search Engine Optimisation. This would be one of the most important reasons because getting your SEO right increases your traffic which in turn increased your potential for making money.
  3. Decreases your bounce rate. The bounce rate of a site is the percentage of people who leave your site after viewing only one page. Supplying relevant internal links will encourage your readers to explore more of your site decreasing your bounce rate.
  4. Increasing the time on your site. The longer a person spends on your site the better.The message sent to Google by people ‘bouncing’ straight away is that it hold little or no interesting relevant information. I’m sure this is used in Google’s algorithms which will hurt a sites SEO.
  5. It enhances a users experience while visiting a site. The more relevant information you can supply a reader the better. Linking to relevant information within your site will fulfil this important requirement.

So, internal linking is more than just SEO. It also gives the readers the best experience while visiting your site. And isn’t that the most important factor?  :thumbup_ee:

 

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