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Archive for 'Marketing strategy'

5 Killer Tips for Your Discount Marketing Strategy

Thursday, September 9th, 2010 at 1:52 am

Comments (49)

As bloggers we hear quite a bit about marketing strategies, largely because most bloggers have something to market, if not their blog then it’s a product, an affiliate or even a service. As you would know there are many ways that people may use to get their product or service where it can be seen by others in the hope that they will eventually become customers.

Just the other day I was approached by a charming Aussie lass who asked if I would kindly help to promote her very unique marketing strategy. Seeing as how I’m not one to turn a pretty lady down I surprised myself by saying I would but only after I had a look at what she was offering. She kindly pointed me in the right direction and after giving it the once over I decided that I would succumb to her charms, and it’s to this end that I offer you, what I believe to be a very interesting sponsored post.

Are you considering using discount marketing as part of your business’s advertising strategy?

You must ensure that this form of promotional marketing is appropriate for your business’s brand image. It is also vital to plan whether your business can withstand the costs of this venture.

Any business considering a discount marketing strategy should take these tips into account.

1. Market a discount as another form of advertising.

Consider what incentive will work best for your particular consumer base: discount coupons, contests or free samples. Choose an advertising vehicle like direct mail, email or in-store that will not exceed your promotional budget.

2. Offer only what your business can afford.

Determine your reason for promotion and consider if you planning to discount an item as a loss leader to gain a larger consumer base. Ensure that you set your budget early on.

3. Set the target market.

By knowing exactly who your customers are, you can maintain control by offering an appropriate discount. You must know where and when your consumers will use your discount.

4. Ensure that all ground staff are aware of the discount!

Consumers will have an extremely negative experience if your staff doesn’t know what’s going on. This will turn them off your business. Ensure that staff also knows about the exact terms of expiry for your discount.

5. Keep testing!

Set specific goals and keep track of the feedback you are getting from your discount. If it is unsatisfactory, the discount is either not attractive enough or it is improperly targeting the consumer base.

“To learn more about local business marketing to sign up to Myzerr.com and start promoting your business online today!”

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Using Your Website As A Marketing Tool

Monday, January 25th, 2010 at 12:07 am

Comments (23)

I was lucky enough to get hold of an eBook written by Mitch, a well known blogger who amongst other blogs runs the popular I’m Just Sharing Blog, and I thought only fitting that I write a review of it.

In Mitch’s eBook, Using Your Website As A Marketing Tool, he outlines the importance a website can play as part of any marketing campaign and how as a small business you could be missing out on the huge potential by not having one. Mitch also stresses that while it is important to have a website you don’t want one that is poorly designed or looks cheap, for obvious reasons.

Unlike some eBooks that I’ve read that tells you to do something but doesn’t tell you why you should do it this eBook states reasons for why things should be done, starting off with the reasons as to why you should have a website. I find that this will be more acceptable to the average reader as the reason for getting any book is to learn all the ins and outs.

Mitch then asks the same question but states that perhaps some people shouldn’t have a website. At first I found this a little unusual, but once I started reading I understood what Mitch was getting at. There’s a fair bit involved with having a good website and that perhaps some people could not afford to have a professionally designed one. Rather than opt for a cheesy cheap one they’d be better off not having one at all.

The eBook then goes on to explain everything that’s involved in owning and maintaining a good website. Something that everyone who is thinking of starting one should know. You will learn about domains and their relative costs, hosting and even the importance of design, with some samples thrown in for good measure.

Considering it’s just over 50 pages long Mitch has managed to put a fair bit of information into the eBook, including simple HTML coding, discussing CSS, SEO, Keywords, just about everything you need to know if you were thinking of starting your own website.

What this book doesn’t do is to show you how to actually build a website from scratch. What it does do is show you what’s involved in having a website and how a good website can help your marketing strategy. Armed with this book you will have a better idea as to what avenue to follow when the time comes for you to have your own website.