How To Prune Your List Using MailChimp

It's been well over a month since I wrote the post about pruning my list to get rid of all the deadwood. By deadwood I'm referring to those subscribers who have never bothered, or hardly ever, to read my emails. Normally I'd just let them go to build up my list numbers except that I'm rewarding my list members by placing a link to their site from my List page and I figured it just wasn't fair to reward them if they weren't holding up their end.  :noway: That post included a youtube video showing my readers how MailChimps star system highlighted the quality of your subscribers. This post has a video which shows how to use that star system to separate the good subscribers from the bad ones. Pruning Your List With MailChimp I have to admit I was surprised how simple the procedure was and I am really glad that I did it. I have to admit there were a few bloggers who were regulars and I struggled with the decision as to whether or not I should delete them with the general culling and in the end I decided it was the only fair thing to do.  The Positives Of Pruning Your List I know that there were a few comments in that first post where people thought I was crazy for pruning my list as they felt that the deadwood may actually come to life one day.  :lol_ee: Well, as far as I'm concerned deadwood is deadwood and you're better…

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Pruning Your List To Get The Most Out Of It

I started my list in December 2010 and it took about 10 months to reach 50 subscribers. I wrote about that milestone in my post A New Milestone As My Mail List Hits 50 and that post tells of the new tactic I had started using to increase my list numbers. One that has been working so well that my numbers have since doubled. You would think that would make me a pretty happy blogger round about now wouldn't you? Well, I'm not and that is what this post is all about. I'm just not happy about having a list that is not performing to my expectations. Let's face it, the whole idea of having a list is to get something from your subscribers. For most list owners it's usually money related but all I want is that my subscribers actually open my emails to see what I've been up to. After all, that is why they joined isn't it? Having A Dedicated List Is Important When people subscribe to a list it's usually because the person building the list is offering a freebie or something at a discounted rate. In my situation it's because they want their link to appear on my List Page, as that is the incentive that I am offering. The thing with lists is they're of little use if the subscribers are not opening your emails. Lists being what they are, a lot of subscribers do not give their prime email address when joining. Instead they will use…

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A New Milestone As My Mail List Hits 50

I’m not all that big on doing milestones, although I have done one or two in the past, but I thought this particular one deserves a post. I started my list way back in December last year when I wrote a post called Why The List Hater Has His Very Own List. Since that time my list has grown to a whopping 50 members! Yeah, yeah, I know that is a piddling amount and you know I don’t really care because I know that at least my subscribers are a dedicated bunch who have joined because they are interested in what I have to say.

I’ve done a few posts about my list since then including Why I Chose MailChimp Over Aweber which is really a review about MailChimp, one that has brought quite a bit of traffic to this blog. I can safely say that to date I am more than satisfied with their services and I have no intention to change.

Why I Am Happy With List Numbers

If you’re a regular reader of this blog you know that I’ve never really supported having a list, the reasons being that most people abuse their list by continually trying to sell them something. I vowed when starting my list to never do that to my subscribers. I think when looking at my low list numbers you really need to compare the way I promote my list to the way others do it.

List Building Techniques

Their Methods

  • The use of annoying popups!
  • Give away freebies to get them to join. A lot of the time they turn out to be less than useless

My Methods

  • I don’t use these on any of my blogs
  • Nope, don’t do that either although I do reward those you do by giving them some linkluv.

Those are the two main ways that others get people to subscribe to their list and apparently they work quite well but I personally dislike them and so I will not be using them on my readers.

Until recently my numbers were even lower and in fact I was even getting one or two who were unsubscribing which resulted in the post Why People Unsubscribe From Your List! Since them my numbers have been increasing slightly faster but it wasn’t because of that post.

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