And How It’s Performing

Buy Online Lotto Tickets went live on May 25, 2011 which is a little over a year ago and I thought you guys would probably be interested in how it’s been performing. Before I get into exactly how much money it’s generating I think you should keep in mind that it wouldn’t have generated any money the first few months because, as with any new site, it takes a while to get noticed by the your everyday surfer.

Something else to keep in mind is that this site does not use any type of adsense ads at all and so all money made on the site is from lottery sales and the occasional advertiser. For the purpose of this post I’ll only be talking about lottery sales. Something else to keep in mind is the site is still relatively new and I’m still working at building it’s traffic, which as you know is the lifeblood of any site, Speaking of which, let’s have a gander at some traffic stats. Traffic Stats

google analytics year

The first image shows traffice from May the first 2011 until end of August this year. That spike where it received 935 visits in March of this year was due to the huge US Megamillions jackpot where three people won over $200 million each.

Google August analytics

 The above graph shows last month’s daily traffic results. The highest was 33, the lowest 5 and the average daily visit was 12. I’m sure you agree that 12 visits a day is pretty dismal and one should consider that when analysing the income generated by the site.

Income Generated By Lottery Affiliates

Rather than lumping all the revenue together I’m going to itemise it depending on the relevant affiliates I’ve joined.

  • $124.15
  • Lottery Affiliates: $301.60
  • lottorewards: $54.60
  • PlatinumAffiliates: $13.51
  • JackpotMania: $41.98 Pretty good considering I only joined them in the middle of June this year. The good results are probably due to the fact they have a way of utilising PayPal to purchase tickets online.
  • LottoElite: Only Joined these guys last week. They look very promising as they seem to offer PayPal as a means of purchasing lottery tickets online.

That gives a grand total of $535.84. Considering the age of the site and the low traffic I am very happy with those results. When you consider the fact that every time you gain a new lottery customer they are your’s for life that means that the income will continue to increase with each new member.

 Become An Affiliate To Increase Your Income

Just so you know you do not have to have a lottery site to become a lottery affilate. You could join any of the above sites and start making money by promoting them on your blog. I know there will be a lot of you that think it won’t work on their blog but then you’re not allowing for impulse sales as I described in that post. The important thing to remember is that every time someone joins by clicking on your link they will become your customer for life. This means that every time they buy a ticke you will get commission. That’s so much better than waiting for someone to click on an adsense ad or something.

If you have any questions at all just leave me a comment and I’ll see if I can answer them for you.


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Update On Buy Online Lottery Tickets

As it’s been just under three months since the birth of Buy Online Lottery Tickets I thought it would be a good time to do an update on how things are going. To date I’ve pretty well kept to the strategies outlined in my How I Am Marketing My Online Lottery Niche and I’m sure that those of you who have read that post would be interested in hearing how things are tracking so far.

Naturally an important part of any successful site is traffic and the cheapest way to get traffic to your site is to rank highly for your selected keywords. I used Market Samurai to help me choose the domain name so it shouldn’t be too hard to figure out what keywords I was aiming at….Buy Online Lotto Tickets :drunk_tb:  OK, let’s see how I’m ranking for these, and other closely related keywords.

SERPs For Buy Online Lotto Tickets

For those of you who don’t know, SERPS stands for Search Engine Results Page and getting a good result in the SERPs means getting on the first page the search engine results.

  • Buy Online Lotto Tickets: I still don’t rank for Google but I’m #1 on Yahoo and Bing
  • Buy Online Lottery Tickets: Again, zip for Google but #1 on Yahoo and Bing
  • Buy Lotto Tickets Online: Google is such an arse because they still won’t rank me :annoyed_tb: At least Bing and Yahoo are more generous as I’m #2 with them
  • Buy Lottery Tickets Online: Yeah, you guessed it, nothing on Google but #2 on Bing and Yahoo.

Sort of makes you wonder what Google’s problem is doesn’t it? :smile2_ee: What is really weird is although they don’t recognise it as far as SERPs go, they’ve see fit to grace it with a ranking of PR3! :lol_ee: Even some of the internal pages have received a PR1 ranking. That alone would make some bloggers a little green with envy. :sick_ee:

Analytic For Buy Online Lotto Tickets

Google Analytic

While it appears to have flatlined there for several days, that’s only because I forgot to transfer the Google Analytic code after updating the theme. Even so, you can still get a rough idea on how the site is tracking and while traffic is still relatively low it’s to be expected considering the age of the site.

As for the traffic sources, 33% have been sent from search engines, a number that will increase once it starts ranking highly in Google.

traffic source overview

The only thing left to tell you is how much income the site is actually producing. So far, it’s only made a couple of conversions but at least they are producing a small but steady income. I still have high hopes for the site and I’m sure that over time as I continue to grow my member base it  will provide me with a nice steady income.

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How I Am Marketing My Online Lottery Niche

The trouble with most sites out there is they’re so quick to tell you how easy it is to make money online, usually because they’re trying to sell you something, but they fail to tell you how hard it is to drive traffic to those sites which is so important because if you don’t have traffic you won’t make money. If you’ve been following my posts you know about my latest niche, Buy Online Lotto Tickets, and you know how I came up with the idea for this latest niche. Don’t worry if you haven’t read them yet as I will leave some related links at the end of this post.

Well, coming up with the idea and setting up the niche was by far the easiest part of this latest venture, now comes the hard part, getting the site noticed by the search engines and the myriad of potential online lottery customers. That’s where this post comes into play, I’m going to tell you what I’ve done so far in my marketing plan.

Backlink Strategy.

Getting backlinks is probably the most important thing, apart from providing good content, in marketing because if done correctly it will increase your search engine ranking thereby increasing potential traffic. While I could go out and purchase the links I know most people can’t afford that route so I’m taking the popular free route. :thumbup_tb:

  • Blog commenting: Commenting on other peoples blogs, especially if they use commentluv and keyword love, is the best way I know of getting backlinks. If you leave good quality comments, ones that stir the readers emotions, you will do more than just get a valuable backlink, you’re also likely to drive traffic from the post you left the comment on.
  • Leaving a comment in forums is also another way of getting backlinks, it’s the first way I used to do it but it’s taken a back seat to blog commenting. The last comment I left on a forum was this one, another one of my sites.
  • You could ask to exchange links with other bloggers. I’ve never gone that route because I don’t really like to ask for favours, even though it’s not really a favour, it’s more of a business proposition. Even so I have been getting my links on other blogs but that’s just because I own them.


I’ve done a few posts about Zaparena and before you go telling me how Google frowns on traffic exchange sites I think you should read this post, Will Google Penalise You For Using Zaparena? Still, you never know with Google :ponder_tb: The beauty about the way I’m utilising Zaparena is I don’t  have to have it’s ads on my lotto site and I do this by incorporating it’s ‘teaser’ feature. You see as soon as you send 20 people to Zaparena you’re allowed to post a teaser on their site which to all accounts is an ad. As I have several teasers on offer I decided to use them to promote my online lottery site.

As you can see from my teaser ad there’s no naked ladies and that’s just the way I want it because I am looking for targeted traffic. I’ve also used an accurate description of what I’m promoting so that anyone who clicks on it gets exactly what they are looking for. That ad will take them to How To Create A Online Passive Income which promotes my new lottery niche as well as the MyLotto affiliate. This is important because it may encourage others to try the niche and when they make money so will I.


Squidoo Wallpaper for iPhone
Image by coreyweb via Flickr

I thought this a great time to create a new Squidoo lens, one called Picking The Right Affiliate. I’ve used Squidoo before with a modicum of success so I thought it would a great way to promote my newest venture. If you’re a Squidoo member I would really appreciate you giving that post a ‘thumbs up’, you know, clicking on that little thumb icon at the bottom of the screen :wink_ee: Do that for me and I will return the favour. Leave a comment and I will leave a comment on one of your lenses. In other words you scratch my back and I will scratch yours.

If you haven’t joined Squidoo yet I urge that you consider taking the plunge. You can create your first lens by clicking on this link. Apart from gaining those important backlinks it’s a great way to build your brand and show people how knowledgeable you really are. Once you have joined don’t forget to fill in your bio as it allows you to insert some important links, links that will point others to your sites. Try it and I’m sure you will like it.

Apart from a couple of Tweets thats all I’ve done for the moment. Other tactics I have planned include:

  • Starting a FaceBook Fan Page
  • Updating MySpace
  • Updating Linkedin
  • A possible YouTube video, if I can work out the right angle
  • Some new articles for article directories

That’s about it for now but I’m sure that in my excitement to get this post published I’ve missed a hell of a lot out. I’m not worried thought because that’s what I have you guys for and what the comment section is all about. What things would you do to market a new niche and how would you go about it?

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