I started my list in December 2010 and it took about 10 months to reach 50 subscribers. I wrote about that milestone in my post A New Milestone As My Mail List Hits 50 and that post tells of the new tactic I had started using to increase my list numbers. One that has been working so well that my numbers have since doubled.
You would think that would make me a pretty happy blogger round about now wouldn’t you? Well, I’m not and that is what this post is all about. I’m just not happy about having a list that is not performing to my expectations. Let’s face it, the whole idea of having a list is to get something from your subscribers. For most list owners it’s usually money related but all I want is that my subscribers actually open my emails to see what I’ve been up to. After all, that is why they joined isn’t it?
Having A Dedicated List Is Important
When people subscribe to a list it’s usually because the person building the list is offering a freebie or something at a discounted rate. In my situation it’s because they want their link to appear on my List Page, as that is the incentive that I am offering.
The thing with lists is they’re of little use if the subscribers are not opening your emails. Lists being what they are, a lot of subscribers do not give their prime email address when joining. Instead they will use an address that is rarely used except when they use it to subscribe to a list or something. These people have no intention of opening your mail and so are pretty useless as subscribers.
I expected to get my fair share of these subscribers but the time has come to sift through my subscribers removing all the dead wood. After all, why should they receive the same reward, a link back to their site, as all my dedicated subscribesr who actually open and read my emails?
This post will serve as a warning to all my subscribers that one month from today I will be deleting all inactive members. That is all those subscribers who for whatever reason have not been opening my emails. Unfortunately for them they won’t know what the hell is going on because they won’t be opening the email linking to this post. I will also be linking to this post from my list’s signup form so that all future subscribers know their link will be removed unless they are active members.
MailChimp’s Star System
I’ve created a YouTube video to show you how easy it will be to sift through my subscribers separating the good loyal ones from those who probably only joined so they could get a free link to their website.
These days it doesn’t matter where you go, you always read the same thing, “The Money Is In The List!” Yep, no matter who you talk to they’ll all tell you that the only way to make it online is to have a list. Only the other day I was reading a review that some A Lister did on someone’s blog and he basically told him that he didn’t have a hope in hell of getting anyone to subscribe to his List because he wasn’t offering anything of value that would encourage them to subscribe.
Yep, it seems the only way to suck people into subscribing to your list is to give something away. The problem is that most people haven’t got anything to offer and so they put together some crappy Ebook that promises to reveal their secret to success even though the majority of the time the author is struggling to make a buck himself.
The thing with lists is that just like you need targeted traffic to your blog to increase your chances of a sale, it’s just as important to sign the right kind of people to your list if you expect to sell them anything. Take for example a talented web designer who’s offering free templates to those who subscribe to his list. He may get hundreds of people opting in but he won’t have much success of making a sale if he then tries palming off life insurance. Once he sees that doesn’t work this failed marketer then starts sending out more emails trying to push other affiliates that he’s promoting only to find that instead of making sales his list is actually decreasing.
It’s unfortunate that the ones actually making heaps of money out of lists are the same ones who have attained Pro Blogger status because they have credibility. They will tell you that the only way your going to succeed is if you buy their Ebook, something they offer to you at a price after wetting your appetite with their freebie opt in product, and it’s that very credibility that causes people to buy it. Once they’ve bought it and they find it’s not working for them do you think they will tell others they made a mistake? Nope, instead they rave about how good it is thereby increasing the credibility of the author and hoping to make their own sales as an affiliate.
Keeping this in mind the only real and moral way to make money from a list is to get quality subscribers. This means if you’re going to give them a product, or a teaser that will lead to buying the actual product, it has to be actually worth something to them otherwise they’re not going to buy future products and you’re going to shoot down your credibility all to hell.
Unfortunately this form of list building takes a lot of time and effort to build a sizable list but the positive of this list is that although it’s a lot smaller the potential for conversions is a lot higher.
To summarize, if you’re going to build a list there is one very important thing you should keep in mind… [list style=warning]
Do not go for quantity of subscribers, go for quality because the strength of the list is not in the numbers but in selecting those who are interested in what you are promoting.
In my post Why The List Hater Has His Very Own List I wrote about why I started my own list which was quite a shock for my regular readers as they knew how negative I was about having one. I don’t expect to make any money from this list but I’m hoping it will increase this blogs readership.
So if you want to join a list where you will never be spammed and will only receive an email to your inbox when a new post is published then you should definitely join mine. Subscribe To WassupBlog’s New Posts! Who knows, I may even add something personal about myself in some of those emails. I’ll certainly try to make them entertaining and informative. As an incentive to join I will select some posts from my subscribers and include them in the mail out. As the list grows I believe there will be a great potential to send traffic to my loyal subscribers.
Speaking of link luv and promotion if you have a blog that supports commentluv, keywordluv and is dofollow I suggest you head on over to Kimberly’s post Can You Help Me Find The DoFollows! Leave a comment on her blog telling her that you qualify and she will include you in her post listing all these special blogs.
Those of you who are serious about building quality opt in lists may find some of the following reading material to be quite helpful.