External Links And Why We Should Link To Other Bloggers

External links are very important for many reasons, SEO not being the least of them. Something I don't do nearly enough is link to other bloggers. I know I should but I don't because I don't have the time to do it properly. There are many really good reasons why we as bloggers should link to not only our fellow bloggers but to any relevant site that adds value to our post.  The Importance Of External Links Even though this fact has been out since February of this year I've only just come about it today. It was a video of Matt Cutts answers the following question. Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out. Matt Cutts And External Links We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse, It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” “We’ve played around with the idea of turning off back link relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results. Now I know Matt is talking about backlinks but…

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