I’ve been doing paid posts for many years now and in that time I’ve noticed that a lot of bloggers who are also doing them are going about it all wrong. While their post may be good enough to be accepted by the advertiser it’s probably not adding any value to their blog and they probably won’t be approached by the advertiser again.
Most bloggers who refuse to do paid posts do so because they feel it is unethical or because they feel they may lose their regular readers. I touched on the ethical side of it when I wrote the post called Is It Ethical For Bloggers To Do Paid Posts? That post revealed that most people thought there was nothing wrong with doing paid posts as long as certain criteria were met.
As bloggers we hear quite a bit about marketing strategies, largely because most bloggers have something to market, if not their blog then it’s a product, an affiliate or even a service. As you would know there are many ways that people may use to get their product or service where it can be seen by others in the hope that they will eventually become customers.
Just the other day I was approached by a charming Aussie lass who asked if I would kindly help to promote her very unique marketing strategy. Seeing as how I’m not one to turn a pretty lady down I surprised myself by saying I would but only after I had a look at what she was offering. She kindly pointed me in the right direction and after giving it the once over I decided that I would succumb to her charms, and it’s to this end that I offer you, what I believe to be a very interesting sponsored post.
Are you considering using discount marketing as part of your business’s advertising strategy?
You must ensure that this form of promotional marketing is appropriate for your business’s brand image. It is also vital to plan whether your business can withstand the costs of this venture.
Any business considering a discount marketing strategy should take these tips into account.
1. Market a discount as another form of advertising.
Consider what incentive will work best for your particular consumer base: discount coupons, contests or free samples. Choose an advertising vehicle like direct mail, email or in-store that will not exceed your promotional budget.
2. Offer only what your business can afford.
Determine your reason for promotion and consider if you planning to discount an item as a loss leader to gain a larger consumer base. Ensure that you set your budget early on.
3. Set the target market.
By knowing exactly who your customers are, you can maintain control by offering an appropriate discount. You must know where and when your consumers will use your discount.
4. Ensure that all ground staff are aware of the discount!
Consumers will have an extremely negative experience if your staff doesn’t know what’s going on. This will turn them off your business. Ensure that staff also knows about the exact terms of expiry for your discount.
5. Keep testing!
Set specific goals and keep track of the feedback you are getting from your discount. If it is unsatisfactory, the discount is either not attractive enough or it is improperly targeting the consumer base.
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