I’ve been doing paid posts for many years now and in that time I’ve noticed that a lot of bloggers who are also doing them are going about it all wrong. While their post may be good enough to be accepted by the advertiser it’s probably not adding any value to their blog and they probably won’t be approached by the advertiser again.
Most bloggers who refuse to do paid posts do so because they feel it is unethical or because they feel they may lose their regular readers. I touched on the ethical side of it when I wrote the post called Is It Ethical For Bloggers To Do Paid Posts? That post revealed that most people thought there was nothing wrong with doing paid posts as long as certain criteria were met.
Will Paid Posts Cost You Readers
The answer to this is no it won’t, as long as you put as much effort into doing your paid posts that you do in writing your regular ones. In case you’re thinking of doing paid posts one day I thought I’d outline some of the things I do to ensure I don’t lose any of my valuable readers.
- Choose The Right Product: This is very important. Even though you may not be writing a review on the product or service you don’t want to be linking to a site that you or your readers may find objectionable.
- Provide Good Content: I’m shocked at some of the paid posts I’ve read. They are of poor quality and the bloggers usually only provide the minimum word count to fulfill their obligations. They should be putting just as much effort into a paid post as they do in any other post.
- Review Only Products You Use: Just because someone is paying you to write a review is no reason for you to bullshit your readers. Unless I have actually tried a product or service I will not accept a task that requires me to give a review of said product or service.
- Link Must Be Related To Post: I try to write the post around the product or service so that when someone clicks on the link they are not taken to some completely unrelated site. It’s not always easy to do but the it is well worth the extra effort.
- It Must Be Natural: By this I mean that your readers shouldn’t be able to tell it’s a paid post. I don’t mean that as a blogger I am trying to hide anything from my readers, which is why my disclosure policy states that all paid posts are place in the SpecialOps category. I just don’t want those paid posts to appear like sales copy or a commercial. They have to be able to retain the readers interest just like any other post on the blog
Not all advertisers expect you to actually review their product. Most of the time they merely want a link back to their site. Even so they would prefer that link to be part of a well thought out post because anything else would reflect on whatever it is they are promoting.
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I know that not every blogger wants to monetize their blog, but I believe there are far more who do. And why shouldn’t they, there’s nothing wrong with making a little money while doing the thing you love. Those who do decide to monetize their blogs normally just place Google Adsense or Chango ads on their blog and they then sit back while waiting for that elusive click.
Others will set up a spot on the sidebar with an ‘Advertise Here’ heading but all you see are empty spaces. They sit there scratching their heads while crying rivers of tears over their keyboards because no-one’s buying any ads. Well cry no more guys because I’m here to tell you the top 5 reasons why no-one is advertising on your blogs.
- Your Blog hasn’t been around long enough!
- Honestly, if you’ve just started your blog you really shouldn’t monetize it straight away. Your best bet is to build up a good readership first and only then worry about selling advertising space. Don’t be disheartened if things start off slow at first because if you’re willing to put in a lot of hard work into it then it won’t be long before you can build up a respectable readership.Take Patricia of lavenderuses.com, her first post, About Me: All Things Lavender, was posted on March 27th! Yet in only a few short months she has built up a large readership and the amount of comments she gets could leave some probloggers shaking their heads in disbelief.
- You Don’t Have A Contact Page!
- Come on people, it’s not rocket science you know. An advertiser can’t contact you if there’s nothing on your blog that allows him to do so. There are may plugins that will allow you to do this. Personally I use Mike’s Fast Secure Contact Form.
- You’re Not Selling Yourself
- Most people who may want to advertise on your blog will need a reason to do so. You need to sell your blog to them. I constructed a special page that I called Advertise Here just so I can encourage advertisers to drop some of their hard earned cash into my waiting wallet.This is your virtual sales page, where you will list all the reasons why someone should advertise on your blog. You may want to mention your PR and Alexa rating. You could even stress that you are a consistent poster and how this had led to a large readership. This page should be so good that they can’t help themselves but to contact you for an advertising spot. Oh, one last thing, you’ll also want to mention what it will cost them for an ad..
- Let’s face it, we live a busy world where time is money. There are times when an advertiser doesn’t want to go through all the hassle of contacting the blogger and discussing prices. Some will want an automated system that will let then place an ad automatically.This is where OIOpubliasher comes in. This plugin is a professional ad manager that will save you and the advertiser time, and I can vouch that it works. I have some advertisers that subscribe to a monthly rate and some that pay for months at a time. The best thing is that I don’t have to keep track of when they expire because it’s all done automatically! You can get $10 off this month if you use the following coupon XMASGIFT-WASSUP.
- At the beginning of the post I mentioned those blogs that have all those empty ad spots waiting to be filled. Now why would someone outlay good money on your blog when he can see as plain as day that no-one else is willing to? Your solution is simple, fill those spots up with affiliate ads, heck you may even make a sale or two from them. If anything just leave one spot with an advertise here link as a juice bait..
Naturally there are other things like increasing traffic to your blog as traffic is a great sweetener for any advertiser. One of the reasons for me purchasing Market Samurai is so that I can build traffic to my niche sites.
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