Spam Alert! How Many Emails Does It Take?
Monday, July 9th, 2012 at
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The other day I happened upon an interesting post written by Dan Sumner titled 8 Product Promotion Tips You Won’t Want To Miss. As I am want to do with interesting posts I left a comment, one that disagreed with one of the points that Dan made in his post. I got to give it to Dan, unlike some other posts where I disagreed with the blogger, Dan was most professional and we had pleasant discussion about it and by the end of it we both gave in a little saying that we were both partly right.
The discussion was about the the following point in Dan’s post.
Importance of the product – As I mentioned above. Your subscribers need to know how important this product is to them. One email just isn’t going to cut it. You need to email every day to get the message across. Drill it into your subscribers that they need this product. Many people need convincing that they need something that works!
How Many Emails Before The Spam Alarm Sounds?
In my comment I said to Dan that I thought an email a day promoting the same product was a bit over the top. Perhaps it would work with some people but if anyone was to do that to me I would jump ship and ditch that sucker.
According to Dan, “I have read a lot of research in one of the mastermind groups I am in and the numbers point to more sales after at least two emails on the same product. It does work. Some don’t open the first email due to title and time etc so you it’s always worth shooting a few email in a big promo”
OK, so maybe a second email wouldn’t go astray because not everyone will open the first one and so a second one may be needed, but how about a second, third, fourth or even more? Exactly how many emails promoting the same product are you willing to get before it pisses you off and you consider unsubscribing from the list?
Perhaps you wouldn’t unsubscribe at all? Perhaps you love getting these emails so much that you wouldn’t buy anything unless you get at least a half dozen emails, anything less just shows the guy on the other end isn’t really interested in selling his product?
I thought the best way to find out exactly how people feel about it would be to run a little poll.
Naturally, the more people who take part in the poll the better the results are going to be, so in order to get a great result now would be a great time to share this post by giving it a Stumble, Tweet or any of the other social sites that you’re a member of.
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Tagged with: Email • email marketing • Marketing • Spam
Filed under: opinion • Poll
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