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SEO Tactics For Improving Search Engine Results

In my last post I wrote about how things were tracking with my lottery ticket site. I related how although it had only been three months it had already attained a PR3 ranking. I also mentioned how although it ranked #1 for certain keywords in Bing and Yahoo it was doing pretty dismally where Google is concerned. I failed to mention though that it had an Alexa ranking of 500,994 which I think is pretty damned good considering it’s age.

One of the things that I love about blogging and cultivating good comments is that doing so usually results in useful information. Sometimes those comments may result in another post and other times they could result in valuable information that the blogger can use. This time they actually resulted in both. Like the comment left by my mate Mitch of I’m Just sharing.

And only because it’s you I’m going to tell you why. I ran some stats on just your main page for that blog. First I ran the term “lottery tickets” and on your entire first page, which are all your latest blog posts, you only use that phrase 10 times out of 3,688 words. You only have one link highlighted with that term out of 197 links. That’s not going to get it done.For the term “lotto tickets”, you at least have that in your title tag, but this time you only used the phrase 4 times and only have 2 links.In other words, in the world of SEO Google has you ranked lower because you’re not using your keyword phrases enough. I didn’t have to put in the 3-word phrases because in this case the 2-word phrases were bad enough; 3-word phrases would be even worse.And there you go; you know I wouldn’t do it “for free” for anyone else but you. And now, back to the chess whipping! Mitch Mitchell

I’m Just Sharing……last post You Can’t Just Be Comfortable


Then there was the comment left by Marion.

Now the question is if you chose the keywords correctly… I checked on Adword Keyword Tool how many searches “buy online lottery tickets” have on Google. It has only 58 global searches per month with [Exact] search, so if you get #1 for this keyword in SERPs you’ll have an average of 2 per day!!!Then I verified the “online lottery tickets” keyword. It has 590 global searches per month, so if you’ll be ranked #1 for this, then you’ll have an average of 19 visitors per day.Now my advice is that you should find some more searched keywords and make SEO on them, rank your website well for them and then you’ll see that it can be possible.P.S. “online tickets” has 9900 global searches per month. It means that if you get your website #1 for this keyword, you’ll have an average of 330 visitors per day. :)


Train Games……last post Train Games


Both Mitch and Marion, who from this day forth shall be known as the M&M’s :lol_ee: both made some very good points that are keyword related. Naturally I knew that Buy Online Lotto Tickets wasn’t the best keywords to target, Market Samurai told me that, but I thought it would be the easiest option as they were in the domain name. Still, like Marion suggested the amount of searches for those keywords are minimal.

Taking their advice I decided to change my tactics by focusing on more popular search terms, like lottery tickets, and by ensuring that they appeared more often in the blog. Whereas other bloggers, including yours truly, uses the footer for placing widgets and such I thought it would be more SEO appropriate to use it to optimise the blog for those search terms. You can see what I mean by checking out my SEO optimised Footer.

Finally, there was the comment left by Nik.

Just some quick observations but it appears you have two H1 tags on that site, try removing one. If I were you remove the “become an affiliate one” since google is not in love with affiliates.Also the ratio of different domains vs the number of back-links is very low. You might want to spread your wings a bit.What I mean by the ratio is that you have a lot of backlinks coming from a few domains. I believe yours is 90 domains to 5000 back-links. So spread your wings and get links from a wider variety of domains. To many links from one domain could be seen as spammy.


Career Journey


At first I pointed out to Nik that they were H2 tags, because that was what I thought I inserted in the post, but as it turns out Nik was right and I was able to correct the error. So, I made some changes and I will now concentrate on increasing my backlinks making sure I spread them out over a greater range of domains.

While this post may point out some important SEO facts it points out something that is almost as important. I’m talking about the importance of leaving quality comments on a post. You just never know when your comment will lead to your blog or site being included in a post. :drunk_tb:

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 71 Comments

  1. It was a pleasure for helping you. Anytime you can ask me about SEO and I’ll answer. :)
    Marion recently posted…Park my trainMy Profile

  2. The way I see it, you should always try to aim for the perfect balance between the number of monthly searches and the competition for that keyword.

    It makes no sense to target a keyword that is searched only 50 times per month, but it also makes no sense to target a heavily searched keyword that has loads of tough competition (try “car insurance” and such).

    1. Twitter:
      I agree 100%! Its best to balance out between smaller keywords with low competition and big keywords with high competition.

      I have been doing this on my blog and its amazing how well it woks.

    2. Sounds like a plan but finding the right balance sounds easier than actually being able to complete the task. Still, like they say, life wasn’t meant to be easy and I reckon that applies to SEO as well
      Sire recently posted…Social Media Should Begin At HomeMy Profile

  3. Keyword research indeed is the root of all online business. The M&Ms made that clear now. :)

    With all those SEO gems, looks like your online lottery ticket site is gonna take off henceforth, Sire.

    1. James, I have high hopes for this site. If I can get 500 members within the next year or so and they spend at least $10 a week then I’ll be making up to $500 per week!

      Then if I can also get others to join under me as affiliates and they also encourage others to join under them my weekly earning should be substantially more. That’s the plan and that’s what I’m aiming for. :drunk_tb:
      Sire recently posted…How To Save PetrolMy Profile

  4. These were very important SEO tactics. When i’m personally building niche sites, i won’t usually go for a keyword that is less than 300 visitors per month (exact match), although my sweet spot is 800-1000 visitor per month.I know that you’re not going to get a lot of traffic from those unless you’re targeting 10 or 20 of them, but at least they are very easy to rank for. If i want to but effort in it, i would go for a keyword that has more than 5000 visitors per month (exact match), but these usually take me a lot of time and effort to hit the first page (depends on the market).

    1. I tend to agree Edgar that it’s better to rank for keywords than have less searches than it is not to rank for those that have a high search demand. That doesn’t mean that you shouldn’t try for those, only that you shouldn’t forget the easily ranked ones.
      Sire recently posted…Log Into Your Favorite Sites Using Face TechnologyMy Profile

  5. Do you think we can trust the information that provides Google Adwords Keyword Tool?

    I have seen that on some words that I have a great ranking that seem to have less visits, and some keywords that the tool said that had no visits and give me a important monthly number of visits…

    1. Are you sure that you have used the [Exact] search and not the Broad one?
      Marion recently posted…Polar ExpressMy Profile

  6. Your post was timely for me – I swear that if I could figure out everything there is to know about keyword research and how to balance competition vs. search frequency it would make me some kind of hero – at least at work! It’s good to know that others are trying to figure out the very same balance.

      1. Great point – and true. I’ve found that the balance is tougher to manage at work than at home :smile_wp:

        I’ll be checking out your site more!

  7. I have a different approach towards keywords. In the start of a website I go for all the easy available to rank keywords even if they don’t have much searches, but what it takes when you can rank for doing nothing and the thing which should be remembered that search engines are not the only way of driving traffic their are also other sources too. I think in the first two months one should fix his position on the easy to rank keywords and try to drive traffic through other sources and then target high searched keywords.

    1. I reckon that is what I must have been doing Umair :wink_ee:

      Perhaps though my mistake was that I should have also targeted those harder keywords as well. After all, why wait until later when you could be working them in right from the start?
      Sire recently posted…WordPress Tutorials For The New UserMy Profile

      1. Well, i didn’t mean that it was a sort of mistake what I said was my thinking and way of how I work you can have different their is nothing wrong with it :).
        I guess the good approach should be to cover the main keywords in the long tail keywords you are targeting. Like if my main keyword is compare prices, than if I target compare prices for electronics than I am hitting two spots in one time. ;)

  8. Twitter:
    Wow, that’s some good advice Sire but this is really kind of over my head some. I still don’t have SEO down and I don’t really optimize my blog for SEO. I did locate a young man about a month ago who is writing some killer blog posts explaining what exactly it is and how to implement it for your site. I’m getting a much better understanding. It’s just there are so many places your keywords have to go and all of that is where you end up losing me.

    Glad you outlined your post in this way. Very interesting how M&M were able to help you with this. Looks like you have some work to do young man. Plus, I’ll be careful what I leave in my comments! :-)


    1. Hi Adrienne, don’t feel bad, most SEO is over my head as well. There was a time when I hardly worried about it but now that I’ve started my Lotto blog I’ve decided I had to tackle it if I wanted that site to succeed.

      There is a plugin that is supposed to help you where to put your keywords, how many and other SEO tactics. I may have to get hold of that and give it a whirl.
      Sire recently posted…Blogging Like Life Is All About ChoicesMy Profile

  9. Your testing is all very interesting stuff. I am just starting the SEO ride, so I’m a total noobie! I thought the comment left by Nik was also very insightful. You hear so much about not keyword stuffing, so I think I’ve been a little bit too cautious. It probably wouldn’t hurt me to put a few more keywords in my site.

    1. Hey Jack, don’t worry about being a noob mate, most of us are still testing the waters as far as SEO is concerned. That’s one of the reasons I like posting about my experience so that it may help other looking to learn about SEO.
      Sire recently posted…When Will You People Get A Damn GravatarMy Profile

  10. Even though the top position in a Google result page will garner you the lion’s share of clicks, I’m not so sure you can assume that the total number of searches for a keyword/phrase equals the number of clicks you’ll receive (at least I never assume that when I use the Tool). Some people, for whatever reason, do not click on the topmost organic link, while some people would rather click on the Adwords’ links…

    1. I don’t think anyone assumes that Sonny. Just because you’re at the top does not mean that you meet the requirements for the search. Google has been known to get it wrong. :tongue_wink_ee:

  11. If anybody wants to see his/her website on first page in Google then i think he will need to take help of SEO because SEO knows very well how they can up the page rank from the help of main keywords. Which plays very important role to achieve good rank in search engine.

    1. Sure you can pay for it but not everyone can afford that. Even though I can I prefer to do it the hard way because I’ll learn more that way and then I can share that knowledge with my readers.

  12. Wow, I sort of felt like Adrienne did. SEO has always been my weakness even though I knew of it’s importance. Worse…I could never seem to take an earnest interest in learning it!

    Finding your site is invaluable to me as now I have someone to follow to learn from…hopefully in enough layman’s terms to keep me interested ;)

    I’ve already learned from this post…so, thanks for the tips…even reading the comments people have left have educated me!

    I have to tell you that your “list” ideas was/is brilliant ;)
    I’ve signed up…

    Thanks for the SEO help…

    1. Kathy, first let me welcome you to my List. I will be adding your shortly and I assure you that you’ll only get an email when I publish a post, which 2 or 3 times a week. Oh, those emails are pretty short so you won’t have to worry about them taking too much of your time :wink_ee:

      If my posts ever go beyond the layman terms feel free to ask any questions in your comment, and yes you are right, sometimes you can learn just as much from the comments as from the post itself.

  13. Isn’t it something like 43% of the people click on the first result and the last one on the page gets something like 3%?

    SEO is necessary and the higher your rank in an organic search the better.

    Concentrate on basic SEO and then when you see results, start experimenting with some advanced techiques.

    1. Hey Barry,

      thanks mate, but I reckon I’ll stick with the basic ones for now, at least until I grow up and learn the more advanced ones :tongue_wink_ee:

  14. 3 months for PR3? My site is 3 months old too but I haven’t achieve PR1 yet, I need to re-check my strategy as well. Learn something today Sire, thanks!
    sanjay recently posted…10 Best WordPress Theming TutorialsMy Profile

    1. No worries Sanjay, but to tell you the truth I would trade in mr PR for some decent SERPs everyday of the week. :smile2_ee:

  15. I used to always target the wrong keywords and just found that my hours of effort went to waste. Identifying the best keywords for each page (including internal pages) was the best job to do early on. I could then build my link building strategy around them.

    1. I never used to worry about keywords Ian because it was all too hard and then I bought Market Samurai. Even now though I don’t use it on this blog as this is my fun blog.

  16. Twitter:
    Hi Peter,

    Big congrats for your success in these 3 months with a PR3! :)

    SEO is vital for all people that are based on the Internet and you need good tools to measure and understand it.



    1. Thanks Gera, it was a bit of a surprise as I didn’t expect it, but like I’ve said before I would prefer good SERPs to PR any day of the week.

  17. Twitter:
    Here’s a tip, you could go back and edit this post to link your bold keywords ‘Buy Online Lotto Tickets’ above to your lotto site. Don’t forget to add the title tag along with the anchor text.

    It’s pretty cool to have friends that are willing to help like that. Leaving quality comments on a post is important but the M&M’s went way above and beyond that and did some research for you. That’s very cool. In the world of business, outside of this niche, competing companies would be trying to help you fail, not succeed. This is one of the reasons I love blogging.

    1. Hey Brian, I’ve already done that with other posts, on this blog and on all my other blogs. I’ve also used those keywords when commenting on blogs.

      You are so right about the M&M’s it was really nice of them which is why I decided to reward them with a bit of luvvin. :thumbup_tb: Thanks for dropping in Brian.
      Sire recently posted…Is Google+ All That You Thought It Would BeMy Profile

      1. Twitter:
        It’s not really SEO Sire but I can’t find a feed link on your blog other than by email. I added /feed to your URL and it worked fine but no link. Thought you might want to know.

        1. Thanks Brian, I had a look and there is a feed link in the Meta section in the sidebar that linked to the WordPress feed. I installed a plugin so that it now links to the FeedBurner feed as does the email feed link in the header.

  18. I totally agree with Marion about finding keywords that actually have some decent search BUT.. at the moment I’ve been having minimal success getting my keywords ranking that I’ve decided to pick just one easy keyword. It doesn’t have a whole lot of searches (but more than 58 thank goodness!) and therefore not a whole lot of competition.
    The goal is to get that keyword to number one then start working on the next keyword. All the while learning the process along the way.

    1. The problem is that the keywords having the highest search also has the highest competition and is therefore the hardest to crack. Like many are saying, it’a all a matter of getting the right balance and you can really only do that over time using a trial and error process.

      Damn, who said SEO was easy. :guns_tb: :lol_ee:

  19. Another great post Sire. I know this stuff but don’t apply it often enough.

    I generally at least skin the comments. There is usually some great info there. I know some of my best writing is in replying to readers questions in the comments.
    Ned Carey recently posted…What Is the Best Strategy for Today’s Market?My Profile

    1. Sure glad you liked it Ned. Who would have thought all those years ago that I would still be pumping out posts :grin1_ee: Man, I used to hate writing.

      Comments are so important and is why I keep insisting the people always try to improve theirs and encourage others to do the same. This way we all win.

        1. No worries mate, I hope to be around for a long long time.

  20. Hi Sire,

    Great post! It’s really nice to read about a blogger admitting he MIGHT NOT have all the answers and that he learned from his readers. But, they are correct, it’s rarely about how high you rank alone. It’s about how popular the term is PLUS how high you rank.

    1. Hi David,

      I believed that you should treat people the way you want to be treated and I conduct my blog in the same fashion. I don’t like being sucked in by people over promoting a product or trying to tell me they are SEO experts when they are not. That being the case I don’t tell people I am something that I am not.

      I probably don’t get as many sales that way but to me ethics is more important than sales.
      Sire recently posted…Is Google+ All That You Thought It Would BeMy Profile

      1. Yes Sire, that’s really what it is all about – doing the right thing. In the long-run, that will pay off much better than any short-term ill-gotten gains.

  21. I never considered my posts comments. I just used to read them, if necessary reply them and forget about them. I never thought that they can be so important. Really, Mitch, Marion and Nik helped me indirectly, and of course you, to understand the importance of what the commentator is saying. I will, from now onwards, consider the feedback of my commentators to have a better seo of my blog.
    Thanks guys..

    1. Not every comment will necessarily be important Akshay but I’ve found on more than one occasion where a comment has been helpful to me, whether on this blog or another blog.

      Even so it is important to always consider the feedback that you get from your commentators.

  22. First of all, thanks for the quick updates Sire
    This case study enriches my knowledges

    Secondly I would like to reflect on a point of the commentary written by Marion
    While considering that the keyword “online tickets” has 9900 visitors per month you have to understand that many of these visitors are not targeted
    If I wanted to go to a concert and I need a ticket, your site will not make me change my mind and I do not buy a lottery Ticket

    Finally, with regard to the really small niches or at least the “long tail keywords”, I personally use them to experiment with SEO although I already know that I will not make money

    1. Hey Albert,

      you make a very good point about not just targeting ‘lottery tickets’ as keywords as the traffic isn’t exactly targeted. Still, you never know if some of that traffic may be interested in buying lottery tickets. You could almost consider them to be impulse buyers, sort of like a person who goes to a shop to buy bread and on impulse buys a magazine because there was a display next to the bread stand.
      Sire recently posted…Five Best WordPress Plugins For Affiliate MarketersMy Profile

      1. I must admit that I had not thought about the possibility of any impulse buying

        I immediately thought about the bounce rate.
        If you get many visitors, but using a key word without a precise target, you will not know if your bounce rate is derived from a visitor who was looking for another term, or it is caused by a visitor lover of lotteries, but that has not been attracted from your own site

        Finally, I report for information that after the panda update, the bounce rate seems to be one of the many points taken into consideration for placement on google

        1. Yeah, it keeps coming back to Google and keeping them happy so that you get a better search result. The problem is that no-one really knows what Google wants and when you think you discovered it they change the plan so what’s the point of it all?
          Sire recently posted…Have You Been Getting Warnings From Avast?My Profile

  23. Are there any good sites/posts you can point to that give a thorough, beginner’s explanation for how to do keyword research on Google Adwords? I’m confused about exact match, broad match, etc.

    1. None that I know of Lily. I’ve never bothered much with Keyword research until I bough Market Samurai and now I let MS take care of it for me. As a member I visit their tutorial sites to learn what I need. I have done several posts on my experience with MS.

  24. I use Google’s keyword tool to do my keyword research. Thank you for the post as well. Good keyword research is important as you nail down in this post. You want to choose keywords that are obviously searched, but actionable as well. This comes through trial and error. I like to test out different keyword targeting and then test the results. Whatever keywords seem to bring the best, converting traffic are the ones that are smart to target.

    Thanks again for the post!

    1. Yep, good keyword research is important and thankfully there are tools like Market Samurai, which I’ve written about in previous posts, that make the tedious task a lot easier.
      Sire recently posted…Learning How To Save Money Can Make You RichMy Profile

  25. Search Engine Optimization is the best way to help your website to be shown on the first page on Google. But for this content needs to be informative but I guess to let a user to look at your content, he has to be attracted by your page titles. These help them get a quick idea of what your blog actually contains.

    1. Yep SEO get’s people to your site but it’s up to you to make your site relevant enough to the search traffic that people will want to stay there.
      Sire recently posted…A Review Of WP Zon BuilderMy Profile

  26. Looks like you’ve got some useful tips to some of your friends online. I guess their conclusions make sense at all to make you achieve not only the desired Google position but also the benefit from it like decent amount of visitors everyday. So I think you need to give it a go.

    1. Listening to friends can be quite a learning experience at times Maria

      1. Yup! There are times that we have the tendency to overlook on some important points in front of us. In that case, we can’t rely to ourselves 100% so that’s the time when we need our friends.

  27. What I see as the most efficient way of getting traffic from Google is looking at what keyword you ultimately want to rank for, what will get you the most traffic. Realistically.
    Then you decide which keywords are easier but give you decent traffic, with the keywords that you ultimately want to rank for in it. Pick a couple of those. Then when you are ranking higher, maybe number 1 for those easier keywords, you are already climbing in the ranks for your toughest keywords.

    You don’t want to start with keywords that are too difficult because between page 1 and page 100 the amount of visitors you will get is almost the same.
    Getting to the first page is what gets you traffic.
    Danny recently posted…Husqvarna 327P5X Pole pruner 25cc 12 inch barMy Profile

    1. Picking the right keywords isn’t an easy task at all but if you manage to get it right you’re well on the way to getting some decent traffic. Once those keywords are working for you then you should target others because the more you have working for you the better.

  28. Hey,
    Super informative article! Thanks to Marion now I got my answer I have been trying to find out for a long time.


    1. It’s great that you were able to get something from the post, even if it wasn’t something that I wrote. :wink_ee:

  29. Your intention for this article is beneficial for SEO people. I am interested in this kind of topic specially discussed by an expert. I know that SEO is still a big part of 2014 online marketing world. Though this year many big updates have been pressed but I know site owners take it as part of the play. Despite the fact that sometimes it’s infuriating but there’s nothing in reality can do about it apart from hold close and do your best to achieve your goal in online marketing. And make your business grow. It’s good that sometimes we need to hear others point of view because it may be guided as we go our way. Great article and thank you for sharing!

    1. Glad you like it samarth. As far as being an expert goes, I wouldn’t call myself one, but I have learned a few trick along my blogging trails :wink_ee:
      Sire recently posted…Make Money With YouTube? Is It PossibleMy Profile

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