While search engines are very important to those who use them, they are just as important to those webmasters and bloggers who rely on them to bring visitors to their site. Knowing how they work can be very important when structuring websites or blogs.

Me, I can’t be bothered as it’s all too technical and would take all the enjoyment out of blogging. Still, having said that I found the following video extremely interesting. The video reviews the two most popular search engines, Google and Yahoo as well as the two newest search engines, Bing and Wolfram Alpha.


For those of you who actually watched the video, I know many in their excitement to leave a comment sometimes don’t actually watch the movie; shit some people don’t even read the post, but don’t worry, unlike Extreme John I’ll just delete your comment. :devil_tb:

Anyway, those of you who did watch the video you will know that very interesting comparisons are made between the search engines. It also explains why the same search term gives different results depending on the search engine used.

Something else I got out of it was a site called Blind Search, developed by a Microsoft employee for something to do in his spare time. What does the site do. In his words it is a ‘taste test’ and it works by entering a search term in the box. It will give you three different results, delivered in three columns, and all the branding has been stripped from the results. You then vote for the search engine that delivered, in your opinion, the best result, and it will then display the branding of the engines.

The goal of this site is simple, we want to see what happens when you remove the branding from search engines. How differently will you perceive the results?

Go ahead, give it a go. I’m sure you will find the results very interesting. Oh, don’t forget to Tweet this post if you found it of some interest.


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