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Rinse And Repeat Business Style

Many, many years ago shampoo companies used to have some simple instructions printed on their bottles that went something like ‘Wet hair, apply shampoo, lather and then rinse. Some time later marketers were looking for some what to increase the sales of their shampoos. Some bright spark said why don’t we add repeat on the end of the instructions. The shampoo labels the read ‘Wet hair, apply shampoo, lather, rinse and repeat. Just by adding this one word to the instructions caused the sale of shampoos to almost double.

Rinse And Repeat In Business

You may well have heard or read about the ‘rinse and repeat’ phenomena in relation to business and wondered what it was all about. Simply put, once you’ve found a proven method of making money you simply repeat your previous successful attempt in order to make more money.

The first time I used the rinse and repeat process was when I started my latest online lottery site to supplement the income produced by my first lottery site called Buy Online Lottery Tickets. My latest lottery site is called Get Online Lottery Tickets and is just starting to come into its own.

rinse and repeat

Image produced by the Logo Creator

Another way I’ve tried the rinse and repeat process by trying to repeat the success of my Candy Crush video by producing another walkthrough, but this time it’s a Candy Crush Level 288 Walkthrough

Speaking of which, now is a great time to embed my latest Candy Crush walkthrough.

You’ll notice that that video was produced in HD. I do this because of videos produced in HD have a better response than videos produced in lower definition. That’s why I replaced my old video producing software with Camtasia.

I’l give my latest Candy Crush video a few weeks or so before writing and update to see if my latest Rinse And Repeat attempt actually works?

Have you attempted any Rinse and repeat projects? If so, what were they and how did it work for you?


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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 10 Comments

  1. Twitter:
    I Sire, I did this a lot when I was building niche sites. A cool thing about the rinse and repeat process is that once you have several instances in place, testing becomes easier and more reliable. With the niche sites, for example, I could test ad placements on a few to see if it increased conversion. If it did, that placement was repeated across all sites. Like you said, we repeat what works. ;)

      1. Twitter:
        No problem. BTW, I just realized I typed I Sire. That’s wrong – U Sire. lol I must have missed the “H” key. ;)

  2. Hi Sire,

    That is great that your second lottery site is starting to take off. When using the “rinse and repeat” process for niche sites, do you primarily use this method to cover additional keywords while keeping the function of the site similar to the first one?

    Matt recently posted…Is an Online Accounting Degree Worth It?My Profile

    1. Hey Matt, funny you should say that because that was the main reason why I started the second site. I had no idea of the Rinse and Repeat method having never heard of it before as I came across it later.

      When the first site took off I thought it would be a great idea to start another one but this time to target different keywords thereby increasing the exposure to an entirely different set of web surfers.
      Sire recently posted…YouTube Success Depends On TrafficMy Profile

  3. I am really confused with your topic, everyone says that don’t repeat old style you are saying repeat your business. Anyway thanks!

  4. Makes good sense. The trick though, is to achieve success first, only then can you repeat. I’m still working on the former.

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