I started my list in December 2010 and it took about 10 months to reach 50 subscribers. I wrote about that milestone in my post A New Milestone As My Mail List Hits 50 and that post tells of the new tactic I had started using to increase my list numbers. One that has been working so well that my numbers have since doubled.
You would think that would make me a pretty happy blogger round about now wouldn’t you? Well, I’m not and that is what this post is all about. I’m just not happy about having a list that is not performing to my expectations. Let’s face it, the whole idea of having a list is to get something from your subscribers. For most list owners it’s usually money related but all I want is that my subscribers actually open my emails to see what I’ve been up to. After all, that is why they joined isn’t it?
Having A Dedicated List Is Important
When people subscribe to a list it’s usually because the person building the list is offering a freebie or something at a discounted rate. In my situation it’s because they want their link to appear on my List Page, as that is the incentive that I am offering.
The thing with lists is they’re of little use if the subscribers are not opening your emails. Lists being what they are, a lot of subscribers do not give their prime email address when joining. Instead they will use an address that is rarely used except when they use it to subscribe to a list or something. These people have no intention of opening your mail and so are pretty useless as subscribers.
I expected to get my fair share of these subscribers but the time has come to sift through my subscribers removing all the dead wood. After all, why should they receive the same reward, a link back to their site, as all my dedicated subscribesr who actually open and read my emails?
This post will serve as a warning to all my subscribers that one month from today I will be deleting all inactive members. That is all those subscribers who for whatever reason have not been opening my emails. Unfortunately for them they won’t know what the hell is going on because they won’t be opening the email linking to this post. I will also be linking to this post from my list’s signup form so that all future subscribers know their link will be removed unless they are active members.
MailChimp’s Star System
I’ve created a YouTube video to show you how easy it will be to sift through my subscribers separating the good loyal ones from those who probably only joined so they could get a free link to their website.
List Building Resources
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