Maintaining your blog’s profitability is essential if you are serious about making money and all it involves is a little bit of time and effort. I have just learned this the hard way. I have the PrestoGifto WordPress Plugin installed on two of my blogs and having installed and set them up I forgot about them in the hope that they would make me a bit of money. For those of you who are not familiar with this plugin, it sort of turns your blog into a virtual shop by giving your ‘customers’ access to all the products on offer by CafePress. I have just activated it on this blog and I have called my newest store WassupShop.
Anyway, I decided to go and check out my stats for my other stores and to my surprise I noticed that they had generated over 5000 clicks. I thought Wow, that must have made me some cash only to find that it hadn’t actually generated any income at all. Why? Because I hadn’t included my Commission Junction ID and it needs the CJ ID to keep track of actual sales. If I had maintained my stores properly I would have picked up on this a long time ago and would probably have some cash waiting for me so that I could have bought myself a Father’s Day gift.
So I urge all bloggers to keep an eye on their affiliates, banners or whatever else they are promoting on their blogs. All this means is to check to see which ones are working and which ones are not. There is no point displaying a banner that is not generating any interest as you are tying up space that could well be producing you an income. Try a different banner or even a different product. If you do this on a regular basis then you can rest assured in the knowledge that your blog is running as profitable as possible.