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Marketing Your Business Via The Web – Guest Post

I have always said that blogging was a great way to build up relationships, especially if you take the time to comment on blogs that you happen to visit, it’s sort of like saying ‘hello’ to someone you pass on the street. Something that very few of us do. I know I get a brief shocked expression when I give a cheery ‘good morning’ to a passer by but it usually changes to a bright smile and a reply from the recipient.

Anyway it was through my interaction with bloggers that I met Mitch, a very intelligent blogger from America. Mitch had asked me to do a guest post for him and I was more than happy to to whip one up for him. I then thought how great it would be to have a person of his capabilities do one for me and so I tentatively sent out the request and Mitch was gracious enough to come up with this great piece of content.

Before I present the actual guest post I would like to add a few of Mitch’s other sites that he forgot to mention, Services And Stuff, Reviews Of Everything and Medical Billing Answers.  As you can see, Mitch likes to keep busy, which is why I am particularly grateful that he took the time for this guest post:

I got into helping small companies market their primary businesses on the web quite by accident. Back in 2006, I was giving a presentation on a health care related topic to one group, got home, and saw that my consultant’s group had its speaker back out at the last minute, and we didn’t have a topic or speaker for our meeting in two days. I wrote to the group offering to do a presentation on website presence, and they jumped on it.

The thing is, I don’t know why I said it, or what I was thinking at the time. I hadn’t put anything together. It was just an idea that popped into my mind at that moment, and I really didn’t think they’d jump on it the way they did. So now I had to scramble and try to figure out what I was going to do. This was on a Wednesday, and I spent the entire rest of the day and night trying to think about what I was going to do. It finally hit me at 2:45 in the morning, and I went to bed secure in the knowledge that I at least finally had a direction to go in.

The next day saw me spending 7 hours putting together a PowerPoint presentation, using the construction of one of my websites and a couple other websites I had at the time as background material. Suddenly it was Friday morning, and I launched into a presentation that I thought would last about 35 minutes, but ended up lasting 90 minutes because of the questions and enthusiasm on the topic. When it was over, I had two people immediately ask me if I’d help them with their websites, and SEO Xcellence was born.

I believe that most small and large companies have no real idea of what to do with their websites. Many people I talk to say they have a website because they want to be part of the 21st century, but other than that they don’t have much up on their pages. I tell people all the time that having a website is so much better than a brochure as a business tool because it not only gives them the freedom to express themselves and show exactly what their business can do, but it can be changed at a moment’s notice for very little cost, no cost if they know how to do it themselves.

I now have two business websites, two blogs (one attached to one of the business sites), and three other sites. Where my businesses are concerned, I have my website on my business cards; my business email address reinforces my business name; every email I send out has my business email address on it (though it may be for the different business or website at the time). If people go to either of my business websites they’ll see many pages of information, all written by me, and there can be no confusion as to what I do. And I continue adding more content all the time, because there’s always more I want to say. People spend a lot of time on my main business site, TT Mitchell Consulting, Inc., and that’s what I want them to do, because I want to reinforce my business name in their minds. As I mentioned, I also have a business blog Mitch’s Blog, which helps drive traffic to my site because it’s always creating new content, which helps keep websites fresh; search engines love that.

There are many things to consider, but the landscape can be very confusing. That’s why I wrote a small ebook on it titled Using Your Website As A Marketing Tool, which is for small business owners who haven’t quite figured out what to do with their websites. There are many advertising and marketing opportunities businesses are missing, and this low cost alternative is the perfect way to help enhance all business goals

I want to thank Mitch for that post that will only enhance this blog. I would also like to mention to those reading this that you should not be afraid to ask others to do a guest post for your blog or to be afraid to do one for another blog as there are many advantages for both parties, ones that go way beyond that of mutual promotion.


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Wassup With The Link Directory? Why Not List Your Blog?

I’ve always liked the idea of swapping links with other bloggers but have always steered away from it because I thought that those huge blogrolls were so unbecoming. The obvious solution was to have my own link directory which is only possible because I host my own blogs. I decided to go with Reciprocal Links Pro for functionality and ease of use. If you want to add your blog click here or use the link above my blogroll.  If you can’t find a category that is suitable for your blog just leave me a comment with the details and I will get right to it.

There are certain other benefits from having Reciprocal Links Pro (RLP) as my links directory;

  1. It will create permanent one way links to this blog. I say one way because RLP is actually hosted on another domain
  2. This will have a flow on effect of increasing my search engine rankings
  3. It is completely automated so I don’t have to worry about adding links and also checks to make sure the link is active before listing the link in it’s database.
  4. The automated link checking means that I never have to worry if someone removes a link to the blog as RLP uses CRON, a time-based scheduling service, to  check that all my links are still in place on my link partners blogs or websites. It will even email with the results of missing links and the offending sites will also receive an email of the situation.
  5. It will automatically disable links that fail the specified number checks and will then delete it if action is not taken to rectify the situation.

The list goes on and on but these are the ones that I find of most value.

For those of you who want to get a bit more exposure you might be interested in my Top Blog List which has just reached 54 members. The top 10 get to display their 468×60 banner and it is also another way of tracking some statistics.


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I just want to encourage those potential bloggers who are sitting out there on the sidelines wondering whether they should enter the Blogging world. I reckon the thing that is holding you back is that you’re just not too sure what you can blog about. Considering that the web is so big and that there are a whole lot of people out there ready to absorb information I reckon it is safe to say that you could blog about almost anything at all.

Take for an example an Aussie blog called Karen Cheng’s Snippets of Life, a blog that has been in existence since around 2000. Karen is thought by many to have reached power blogger status and was even featured on Channel Ten’s News along with ProBlogger Darren Rowse. You are all probably thinking that she is another blogging guru, full of tips, tricks and ways of making a fortune via your blogs. You couldn’t be more wrong.

She actually just talks about her life in general, her kids, cooking, fashion, shopping and even goes so far as posting about her dealings with the fertility clinic. Certainly not a blog that you would think would amass a world wide audience now is it, at least not one full of blokes.? Yet she has done it and so there is no reason why one of you couldn’t do the same.

There is one thing that I notice that was highly unusual about Karen’s blog and that is the total lack of comments, as she has comments turned off. Imagine that. :bigsurprise_ee:


Google Sucks And How Inspiration Can Help Your Blog

Inspiration can come in many forms, sometimes it can be because of positive things that happen to you and on other occasions it can be because of something more on the negative side. Take this little poem for example. It will probably never make it into a book of poems and that does not bother me at all because I had fun writing it. It all came about on that dreadful day not so long ago when Google decided to strip my PR4 blogs of their ranking and reduce them to PR0. I was not impressed, ergo the birth of this poem.

Google’s like a woman
As fickle as can be
Use all The SEO you can
She’ll crush you like a flea

You read all the SEO tactics
You apply it to your blog
Then those Google pricks
Give your Rankings a flog

Women like to change the rules
And Google is just the same
She acts as if all bloggers are fools
For trying to play the game

On minute your feeling happy
Your PR is pretty good
Then you’re feeling crappy
And you wish you understood

Yeah, Google is no lady
The way she treats her fans
Her actions kind of shady
Ruining many bloggers plans

We all don’t rort the system
Yet she treats us all the same
Yeah, we’re not all like them
Spammers should wear the blame

Bloggers have to live too
Paid posts are just a job
Oh Google if you only knew
You’re acting like a slob

We can’t use rel-nofollow
As then we won’t get paid
Your rules are hard to swallow
Us bloggers all feel so betrayed

Well I say stuff you whore
I removed your stupid toolbar
Though my rankings may not soar
My content you cannot mar

Hell, who am I kidding
Please give my PR back
Your Praises I will sing
Just cut me some slack!

So, I suggest that as a blogger you should look at everything that may happen in your life as a possible blog post. All you need do is to be creative and turn it into something that if nothing else you can have a bit of fun with. Perhaps it will please others enough to leave a comment, perhaps not, as long as you got enjoyment out of doing then that is all that matters.


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