Have you ever wondered why you’re lagging behind the pro bloggers of this world? What is it that they have that you haven’t? I’ve been thinking about this a whole lot and I’ve decided it all boils down to three main factors.
Yep, credibility is a big part of it, and I’m not just talking about the ones that boast about their income or have a photo of a huge check posted on their blog. These guys are successful because people believe in what they say. This didn’t happen overnight either, it took a lot of time and hard work.
Over time as their popularity increased so did their credibility because other people were spreading the word via their blogs and as the word got out more people believed. It’s no wonder then that so many people were willing to buy the products that these ‘gurus’ were selling.
One of the things that you need to make money, whether it’s a store in the real world or a site in the online world, is traffic. The more people you get in the door the more chances of making a sale. The question is how do they get all this traffic? I would hazard a guess that a lot of it is from those same bloggers that are promoting them via all their posts.
Every time someone writes about them a new link is created and every time a link is created Google pricks up his pointy ears, takes notice and sends more traffic to them because he thinks that people wouldn’t point to them if there wasn’t something of interest there.
They say content is king and they would be right because without good content their popularity would be short lived. These guys must know what they are talking about because if they didn’t they would have been found out long before now.
One must wonder though if they’re making as much now as they used to. You would have to admit that there’s a lot more competition out there now than when they first started. Shit, every Tom Dick and Harry has a blog about making money and more are starting up every day. Most of them don’t have the credibility and so they post crap or rehash what they’ve read with false statistics trying to prove to others that they know what they’re talking about, when in fact they don’t.
So where does that leave the rest of us? All I can say is that I believe it’s going to be harder for us than it was for the original pro bloggers because we have so much more competition than they had to go up against in the beginning. We can still succeed though, we just have to do things better than them.
I reckon a lot of these guys are getting complacent and they aren’t spending the time on their blogs that they used to. They don’t give their commentators the respect they deserve by replying to their comments. They’re getting more and more guest bloggers to provide material that they used to provide themselves. Don’t get me wrong, there’s nothing wrong with guest bloggers, but they shouldn’t be providing more content than the host blogger.
We have to write factual posts that do not lead people astray. We don’t want to be promoting something that we would not use ourselves. We need to provide interesting material on a constant basis if we want people to keep returning. This last point is a must. I know that as a fact because of late the amount of posts I’ve been writing has decreased which has lead to a downturn in traffic and consequently a decrease in my earnings.
So, keep your spirits up, keep your content flowing and keep your readers and commentators happy by interacting with them. Above all make sure that you’re enjoying what you’re doing because if your not enjoying it, then what’s the bloody point.