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I’m Back And It’s Good To Be Home

In case you’ve been wondering why it’s been so quiet around here it’s because I’ve been on holiday for the past week. I decided to devote the whole week to my family and so blogging and everything else has taken a back seat.

The holiday is over now though, and while I may share some of my experiences, and the best of the hundreds of photos I took in future posts, I have other things that may take me away from my blogging duties.

Some of those duties involve catching up on stuff that have built up while I was gone but more has to do with things coming to a head in my business life over the coming weeks. So while I may still get a post out now and again and I will try my utmost to reply to comments left on this blog I’m afraid that until things settle down I’m not sure that I’ll be able to reciprocate those comments, as stipulated in this post.

That’s it for now, so just remember, while things may be a little quiet here for awhile, I’ll still be around to keep and eye on you guys.

APK's left eye.

Image via Wikipedia

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How many of you have actually read Google’s TOS? Did you know that they could disable ads on your site if you posted something that was contrary to their policy? Naturally they have the right to do so if you post something that’s against their policy, but it seems that it’s all open to interpretation, Googles interpretation that is.

Some months ago I received an email stating that they were disabling all ads on my Top Sexual Aids blog because;

AdSense publishers are not permitted to place Google ads on pages with adult or mature content. This includes any
content that is sexual in intent or may not be considered family-safe.

OK, I can see how that site would fit in that category so I wasn’t too fussed, I simply emailed them apologizing for my error, and removed all their ads.

Imagine my surprise when I received another of these emails, this time about my Load of Bullshit blog, mainly this post. Here is their email in it’s entirety.

Hello,

While reviewing your account, we noticed that you are currently displaying Google ads in a manner that is not compliant with our policies. For instance, we found violations of AdSense policies on pages such as http://www.loadofbullshit.com/2008/05/20/penile-extensions-now-available-via-the-penis-extender-deluxe/.
Please note that this URL is an example and that the same violations may exist on other pages of your website.

As stated in our program policies, AdSense publishers are not permitted to place Google ads on pages with adult or mature content. This includes any content that is sexual in intent or may not be considered family-safe.

As a result, we have disabled ad serving to the site.

Your AdSense account remains active. However, we strongly suggest that you take the time to review our program policies
(https://www.google.com/support/adsense/bin/answer.py?answer=48182&stc=aspe-2pp-en
) to ensure that all of your remaining pages are in compliance.

Please note that we may disable your account if further violations are found in the future.

Sincerely,

The Google AdSense Team

I was a little surprised as that post was completely tongue in cheek and not of a sexual nature at all. I sure didn’t expect them to stop serving ads to that blog because of it. I removed their ad and then asked them to reconsider because I felt they made it in error. Their reply;

Hello,

Thanks for your email. However, please be aware that because your site was found to be in violation of our program policies, it is no longer eligible for participation in the AdSense program.

Your account remains active, and you are welcome to place Google ads on other sites which comply with AdSense policies.

No problem, after all it’s their product and so they should be able to police it any way they want. Just as a matter of course I decided to Google the term ‘penile extensions’ only to find that there were several sponsored sex sites. So while I’m not able to display adsense on that site Google is quite happy to take money from sites that link to places a lot more sexually explicit that mine will ever be. Somewhat hypocritical wouldn’t you say?

Anyway, the point of this post wasn’t to have a go at Google at all. Rather it was to get you to go through your posts just in case you’ve inadvertently posted something that may cause Google to stop serving ads to your blog.

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5 Killer Tips for Your Discount Marketing Strategy

As bloggers we hear quite a bit about marketing strategies, largely because most bloggers have something to market, if not their blog then it’s a product, an affiliate or even a service. As you would know there are many ways that people may use to get their product or service where it can be seen by others in the hope that they will eventually become customers.

Just the other day I was approached by a charming Aussie lass who asked if I would kindly help to promote her very unique marketing strategy. Seeing as how I’m not one to turn a pretty lady down I surprised myself by saying I would but only after I had a look at what she was offering. She kindly pointed me in the right direction and after giving it the once over I decided that I would succumb to her charms, and it’s to this end that I offer you, what I believe to be a very interesting sponsored post.

Are you considering using discount marketing as part of your business’s advertising strategy?

You must ensure that this form of promotional marketing is appropriate for your business’s brand image. It is also vital to plan whether your business can withstand the costs of this venture.

Any business considering a discount marketing strategy should take these tips into account.

1. Market a discount as another form of advertising.

Consider what incentive will work best for your particular consumer base: discount coupons, contests or free samples. Choose an advertising vehicle like direct mail, email or in-store that will not exceed your promotional budget.

2. Offer only what your business can afford.

Determine your reason for promotion and consider if you planning to discount an item as a loss leader to gain a larger consumer base. Ensure that you set your budget early on.

3. Set the target market.

By knowing exactly who your customers are, you can maintain control by offering an appropriate discount. You must know where and when your consumers will use your discount.

4. Ensure that all ground staff are aware of the discount!

Consumers will have an extremely negative experience if your staff doesn’t know what’s going on. This will turn them off your business. Ensure that staff also knows about the exact terms of expiry for your discount.

5. Keep testing!

Set specific goals and keep track of the feedback you are getting from your discount. If it is unsatisfactory, the discount is either not attractive enough or it is improperly targeting the consumer base.

“To learn more about local business marketing to sign up to Myzerr.com and start promoting your business online today!”

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About Peter Pelliccia"