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I’ve heard it said that analogies are a great way to get an idea across and I reckon that’s true because I’ve used the odd one or two with great success. For this post I’ve decided to compare blogging to fishing. Let’s say that the most important things in fishing, other than the fish itself, is the bait, the hook and the line. A hook on it’s own is pretty useless because if you throw it into the water it’s just going to sink. Even if you tie the hook to the fishing line you’d have to be really lucky to land a fish. What you need is some tasty bait.

So, let’s consider the hook to be your post. You’ve written what you consider to be some ripper content, you’ve published it but nothing happens. You may get a visitor or two sent by the search engines but they bounce so fast that it was like they were never there in the first place.

A fishing icon.

Image via Wikipedia

What you need is a ripper title to get their attention. Your title is the bait you’re using to hook your fish, which is your reader or even potential customer.

If you’ve ever checked the results from using a search engine you would have noticed that the majority of the time the first thing that appears is the title of the article. Do you see how important this is? If you’re using the wrong bait you’re not going to hook any fish. They’ll just sniff at it and move along. It makes it kind of pointless listing well in the SERPS doesn’t it?

Whilst I’ve always tried to come up with inspirational titles I never really knew if they were performing the way that they should. It wasn’t until I followed Larry to his blog, thanks to commentluv and my promise to try and follow my commentators to leave a comment on their blog, that I found a solution to this dilemma.

It was his post, Network Marketing – How To Get Your Post Read, that introduced me to this brilliant site, or more specifically a specific page of the Advanced Marketing Institute website that dealt with headlines. Their Emotional Marketing Value Headline Analyzer is the tool that will help us to find the right bait for our hook. The tool that will help us develop those titles that will lure people to our blog.

OK, now we have the right bait for our hook but the whole thing would be a waste of time if the line we’re using isn’t strong enough for the fish. If you remember at the beginning of the post we likened the content to the fishing line. If after all your hard work to land the fish they find your content lacking they’re more than likely to snap the line and swim away looking for something tastier to latch onto. So while the title is very important to get people to your blog you want to make sure that your content is good enough to keep them there and to keep them coming back for more.

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Don’t Mess With Mature Women


Usually as you grow older most people learn things along the way. This is one thing that the young tend to forget and it’s probably why they fail to listen to us when we give them advice. They just can’t fathom the thought that we are more experience, in life and other matters than they are.

I’m pretty sure that you don’t even have to be a parent to know that this is very true. How many of us have tried explaining one thing or another to one of those young whipper snappers only to come away wondering what the world is coming to if these guys are going to be taking the reigns from us in the coming years.

Anyway, this post isn’t going to be as serious as it sounded to start of with. That was merely the introduction to a funny email I just received.  I hope you enjoy it.

A mature (over 40) lady gets pulled over for speeding by a young policeman…

Older Woman: Is there a problem, Officer?

Officer : Ma’am, you were speeding.

Older Woman: Oh, I see.

Officer : Can I see your license please?

Older Woman: I’d give it to you but I don’t have one.

Officer : Don’t have one?

Older Woman: Lost it, 4 years ago for drunk driving.

Officer : I see….Can I see your vehicle registration papers please.

Older Woman: I can’t do that.

Officer : Why not?

Older Woman: I stole this car.

Officer : Stole it?

Older Woman: Yes, and I killed and hacked up the owner.

Officer : You what?

Older Woman: His body parts are in plastic bags in the trunk if you want to see

Officer looks at the woman and slowly backs away to his car and calls for back up. Within minutes 5 police cars circle the car. A senior officer slowly approaches the car, clasping his half drawn gun.

Officer 2: Ma’am, could you step out of your vehicle please! The woman steps out of her vehicle.

Older woman: Is there a problem sir?

Officer 2: One of my officers told me that you have stolen this car and murdered the owner.

Older Woman: Murdered the owner?

Officer 2: Yes, could you please open the trunk of your car, please.

The woman opens the trunk, revealing nothing but an empty trunk.

Officer 2: Is this your car, ma’am?

Older Woman: Yes, here are the registration papers.

The officer is quite stunned.

Officer 2: One of my officers claims that you do not have a driving license.

The woman digs into her handbag and pulls out a clutch purse and hands it to the officer.

The officer examines the license. He looks quite puzzled.

Officer 2: Thank you ma’am, one of my officers told me you didn’t have a license, that you stole this car, and that you murdered and hacked up the owner.

Older Woman: Bet the liar told you I was speeding, too.

:lol_tb: Obviously the moral of this story is don’t Mess With Mature Ladies. Actually it’s probably not messing with any woman if you know what’s good for you.

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Get Your Exquisite White Painted Furniture Online


One of the many good things about the Internet is that, sometimes with a little bit of effort, you can find almost anything you’re looking for. Just say for example you were a little tired of some of your furniture, because you felt it no longer suited your decor. I mean we’ve all been to other people’s homes and have seen furniture that just didn’t fit. Maybe it’s the style, or perhaps it’s just the color.

What if you like quality wooden furniture but you don’t like the natural timber colors because it just doesn’t fit in. Do you give up? Nope, you go to the Internet and you do a search, let’s say for White Painted Furniture.

OK, we forget about the first two results because they’re paid adverts, and the next one is useless to us because we don’t want to paint what we have, we want new quality furniture. That leaves us with, so we click on that link and where does it take us?

We land on a professionally designed website professing to offer their potential customers an exclusive range of white painted wood furniture. Exactly what we were looking for but this stuff is inspired by New England and designed in West Sussex, UK. Sounds even better doesn’t it.

So you do a little exploring and you find they do actually have some exquisite pieces of furniture, everything from white living room furniture to white tables. They even have traditional oak furniture. So you start to get a little excited until you find out that it’s based in England, and you figure damn, I don’t think they’re going to ship it to Australia. Oh well, there’s one consolation I suppose, at least those Yanks are going to miss out as well. :tongue_laugh_ee:

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