Using Your Website As A Marketing Tool

I was lucky enough to get hold of an eBook written by Mitch, a well known blogger who amongst other blogs runs the popular I’m Just Sharing Blog, and I thought only fitting that I write a review of it.

In Mitch’s eBook, Using Your Website As A Marketing Tool, he outlines the importance a website can play as part of any marketing campaign and how as a small business you could be missing out on the huge potential by not having one.  Mitch also stresses that while it is important to have a website you don’t want one that is poorly designed or looks cheap, for obvious reasons.

Unlike some eBooks that I’ve read that tells you to do something but doesn’t tell you why you should do it this eBook states reasons for why things should be done, starting off with the reasons as to why you should have a website. I find that this will be more acceptable to the average reader as the reason for getting any book is to learn all the ins and outs.

Mitch then asks the same question but states that perhaps some people shouldn’t have a website. At first I found this a little unusual, but once I started reading I understood what Mitch was getting at. There’s a fair bit involved with having a good website and that perhaps some people could not afford to have a professionally designed one. Rather than opt for a cheesy cheap one they’d be better off not having one at all.

The eBook then goes on to explain everything that’s involved in owning and maintaining a good website. Something that everyone who is thinking of starting one should know. You will learn about domains and their relative costs, hosting and even the importance of design, with some samples thrown in for good measure.

Considering it’s just over 50 pages long Mitch has managed to put a fair bit of information into the eBook, including simple HTML coding, discussing CSS, SEO, Keywords, just about everything you need to know if you were thinking of starting your own website.

What this book doesn’t do is to show you how to actually build a website from scratch. What it does do is show you what’s involved in having a website and how a good website can help your marketing strategy. Armed with this book you will have a better idea as to what avenue to follow when the time comes for you to have your own website.

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If Women Controlled The Earth

I remember a time many years ago when my newly wedded wife was filling the spa for the first time. I was in another part of the house when I heard her screaming hysterically. I rushed to the bathroom to confront the following scene. My beautifully naked wife, standing in the middle of the bathroom with jets of water squirting all over the place. I couldn’t help myself as I walked past her and turned, laughing the whole time, the spa off.

I’ve heard of other stories where women who were confronted with scary situations just didn’t know how to react, there was even one where this young girl in a car with her instructor let go of the steering wheel and covered her face with her hands.

Let’s not get the wrong idea here folks. Not all women react in this fashion. There were many influential women throughout the ages,  women who had just as much balls as any man. These women included, Cleopatra, Joan of Arc, Mbande Nzinga the Angolan Queen, Indira Gandhi and even Margaret Thatcher.

Yes, all these women were great in their time, but you just have to wonder what it would be like today if If Women Controlled The Earth, women who did not have to worry about how men perceived them, women who did what had to be done because it was the best thing for the planet! Well, they say that a picture paints a thousand words and so I would like to present several photos for your education entertainment. :devil_tb:

pink bowling alley

Please don't scratch the floors

And can you imagine what would happen if they got control of design in the IT Industry?

Oh, what a functional mouse

Now, we all know what would happen in the bathroom don’t we?

Make surre your aim is right fellas

Shit, we have to aim for the hole now

And last but not least, the car park!

Just follow the flashing lights

Honestly folks, whilst I made up the post these images are not of my doing. I actually got them in an email and after grinning from ear to ear I was going to delete the email when suddenly it came to me that it would make for a brilliant post. So if anyone owns these images please drop me a note and I will gladly link to your site that you get due credit.

As to my many loyal readers of the female persuasion, I hope that after reading this you cut old Sire some slack in the knowledge that I loves ya all and have the utmost respect for your abilities in whatever field your pursue.

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Leveraging Everything Your Blog Has

Guest posts are a very important marketing tool. For the person doing the guest post it allows them to extend their brand or expertise to other blogs, blogs that have a different readership thereby expanding their exposure.

To the person hosting the guest post it allows them to offer a subject or topic that they may not have an enough expertise or are not comfortable writing themselves. In essence it’s a win win situation for all. I hope you like this guest post by Melvin of

You have probably heard that a blog is a very good asset. In fact, it’s really true. Most people are so caught up with the money they can make from a blog directly that they forgot their blog is more than just that. Just from my experience, blogging has done a lot of nice things to me like getting to conferences and being invited as a speaker, receiving free schwags from some companies, getting good deals from them, getting interviewed, joint ventures, new friends and good publicity. Overall these are obviously more than what you can make with your blog directly.

And so for today, I’m going to tackle how you can leverage what you have in your blog (audience, expertise, reputation) and make more money from that. I am going to put out a list of ways on how you can capitalize more by leveraging what you have. Without further ado, here‘s now the list:

  • Leveraging your expertise to build a consultation service – I’m not really a fan of these consulting services and to be honest I never plan to do it myself.  But obviously, it’s a very profitable business. Guys like Jim Kukral, Shawn Collins, Chris Brogan don’t really make anything from their blogs BUT make a really good amount with their consultation services. If you’re an established blogger with a good reputation, it’s good to make good use of your stature and make more money by offering a consultation services to other people
  • Leveraging your audience by offering them a product – I can‘t emphasize it more. Creating and selling your own product is by far the BEST way to make money from your blog. If you have a huge audience following you and still haven‘t considered this option, you‘re missing out a lot. By having your own info product, you don‘t just benefit by making sales. You also try to build your own expertise through those various product of yours.
  • Leveraging your audience in your blog and using it as a launch pad – Probably another unsung benefits of being a blogger is using it as a launch pad. Having a blog alone gives you a decisive advantage to just launch about everything and have a big lead against everyone simply because you already have the audience. I always consider it like a boost pad where it can simply just put you ahead in the race.
  • Leveraging your reputation for joint ventures – Since blogging is a business, getting proposals, joint ventures from other bloggers/marketers in the same niche is always a good thing. Most marketers don’t just negotiate with anyone, they often want reputed bloggers with good audience. Just look at the connection between Darren Rowse, Yaro Starak, John Chow, Shoemoney, Daniel  Scocco and other reputed bloggers. They just seem to really bounce it off each other and maximize what they have combined. Imagine the amount of traction they can get from helping out each other.

Blogging brings a lot of good things if done properly. Reputation, huge audience, fame, and many more. As we get more and more of those, make sure to make the most of them. Don’t just be contented with what you’re currently making. After all you worked your butts out real hard to have them, right? What do you think? I would love to hear your opinions.

This post is written by Melvin. Melvin is a young blogger and entrepreneur who blogs at He aims to share all his best marketing tips to fellow bloggers. If you find this post awesome consider visiting his blog, if not forget about it. Either way follow him on Twitter too.

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