As a seasoned blogger I am no longer amazed at the amount of new bloggers entering the fray thinking there is a quick buck to be made. Most of them enter the blog tips or blog marketing niche thinking to capitalize on that aspect of the market. Where they fail is that all they’re doing is regurgitating what others have already said and I know it tends to rub some the wrong way.
Take my mate Mitch for example, who wrote The Secret Is There Is No Secret, where he’s bitching about all these types of posts that are offering nothing new, except possibly to someone who may be considering taking up the blogging challenge by starting their own blog on blogging for money or ways of driving traffic to your blog.
The way I see it is that although this market is pretty well saturated, inroads into it can be made as long as you approach it the right way. I’ve been reading the blog of a bloke who hasn’t been blogging that long who has a unique way of explaining things. Jim, that’s his name, runs Blogging Tips, Tricks and Fun and although he is tackling a topic that has almost been beaten to death with a wooden spoon, I think he will go far because he isn’t simply regurgitating old ideas. He has introduced his own personalized writing style, one that I think may open the eyes of those who before may have left a post discussing the same topic none the wiser.
You see the problem with reading the same thing over and over again is if it
didn’t make sense the first time there’s every chance that reading it over may not make it any clearer. So if all your doing is copying a post and rewriting it in much the same way you’re not adding any value, and if your not adding value your blog is going to be lost in the multitudes of other blogs similar to yours.
The trick is to make the post yours. Write it in such a way that people know you’re an individual with unique ideas and writing skills. Jim does this very well, especially with his Blog Recipe series. The first in the series was his Baked Stuffed Post where he breaks down how to write a post. It’s simple and to the point and may be just what is needed to get the point across. As I said this was one of his early ones and so I can only imagine what Jim may come up with as time goes on. I like to refer to him as The Blogging Chef, and who knows, perhaps one day he will have his own show.
I’ve always said that the one thing that makes a blog what it is and gives it some worth is the people who take the time to comment on them. I want to thank Gordie who’s currently making a big deal over how Passionate Speaking Can Be Deceiving, for reminding me of another blogger who’s bringing a bit of originality to the blogging scene. Naturally he’s referring to Jordon of Not A Pro Blog, a blogger who likes to bring a bit of wit to his blog. Being a professional comic he’s not averse to pasting his mug all over the videos he’s so happy to paste within his posts.
I found his post on Are Your Blog Readers Your Customers rather intriguing. I think he’s trying to tell us that they’re not because they’re not buying anything, and he backs this up by saying that A customer is one that buys something, and while that is true I would like to ask what you call all those people who window shop or walk into a store without buying something, either because they couldn’t find what they want or because their service was so bad that they decided to go elsewhere. They didn’t buy anything so that means they’re not customers right?
Perhaps not, but they are potential customers, ones that could bring not only cash through the registers when they decide to buy but something more important than that. Apart from return business their recommendation can bring new business through the door.
I don’t look at my readers as customer because my blog isn’t all about making money. But for those blogs that are, perhaps it would be a good idea to treat their commentators, or future potential customers, with some respect, a respect that can be seen in the way you interact with them on their blogs as well as the blogs of others. After all your blog posts and more importantly your interaction or lack of can be seen as being a window into who you really are.