Why The The Struggle For PR Is A Waste Of Time

Before I go any further I would like everyone to know that I’m not all fussed about PR. My normal readers would know this but I am just stating it for those who happen to stumble upon this post. There’s a reason for this post, and that is because I believe there are a lot of bloggers out there whose efforts to improve their PR may actually be hampering their blogging efforts.

This could be because they may be stuffing their posts with keywords thereby cramping their writing style or in an effort to getting backlinks they resort to spamming other blogs, specifically those dofollow blogs and those wanting to reward their commentators by using such plugins as commentluv and keywordluv.

As far as PR is concerned I think it’s the following people who are most preoccupied with it.

  1. Bloggers and Webmasters who like to parade their ranking in front of everyone as symbol of their SEO prowess.
  2. Bloggers and Webmasters and Companies who pay others for links pointing to their sites, much to the disgust of Google.
  3. Paid To Review Sites who act as a medium between advertisers and those people selling links on their sites.
  4. SEO experts who amongst other things promote their capability to provide amongst other things a good PR and to have their site appearing on the first page of Google and other main search engines.

Honestly, it surprises me that the largest and most important group of people actually don’t give a stuff about PR. Come to think of it they probably don’t even know it exists let alone know the reasoning behind it all. I’m talking about your average  surfer who bounces from one blog/site to another completely oblivious to it’s PR.

So, if PR is supposed to display a site’s prominence in a particular field or service and the casual surfer has absolutely no idea as to it’s relevance or even existence one has to ask the question; Whats the bloody point of busting your gut trying to get a high PR when those important surfers, the one most likely to click on your adsense ads, haven’t got a clue as to what it is?
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The Importance of Readers

This is a guest post by James of The Infopreneur, and I’d be very surprised if you haven’t come across him yet. Although he is relatively new to blogging he’s hit the blogosphere with both feet running and barely a stumble. If you haven’t been over to his blog yet, perhaps it’s time you did.

In this guest post James discusses something that I have always held dear to my blogging heart, those people who take the time to read my blog and especially those who go above and beyond by sharing their thoughts and feelings by leaving a comment.

But enough about me. You’re here to read what James has to say.

  • The Importance of Readers

The readers or customers of a website are it’s blood, the life of a site. You are the heart and soul, but without your readers you are nothing. You don’t have to sacrifice success in order to keep your visitors happy, you can do both IF you know exactly what to give them.

  • Want

Every business has to go about it’s day, but is every business or website listening to it’s readers? By asking the very people who put you where you are, exactly what you want you are going to stand out in an over crowded market place. Everyone wants something these days, even if it’s a simple as wanting to read great content, everybody wants something, so why not ask your visitors exactly what they want.

  • Value

But why ask what people want from you if you are already making money? A couple of reasons, firstly by knowing exactly what someone expects when they come to you, you can cater for it, provide it and give them maximum value for their time and money. Secondly and most importantly, by getting into their heads you can actually create a unique and profitable brand.

This isn’t about screwing your visitors for every last cent, it’s about providing real value to the very people you have to keep happy. I recently wrote a post asking the readers of my site what they wanted, it got a great response and now the site is better for it, because now the readers are getting exactly what they want when they visit.

  • Loyalty

A loyal customer is something you can’t buy, you can’t buy word of mouth. The very best way of your product or website becoming the next big thing is to have your readers or customers sell it for you, but you will only ever achieve this by knowing exactly what they want. Loyalty is a two way street though, you have to show you are loyal to them before they will even entertain being loyal to you.

  • Peace

We all know about the different scams out there and it seems you can’t visit 5 websites without getting hit with the same old sales page which is trying to force a sale which you know deep down isn’t worth the ‘discounted’ $97 they are trying to pull out of your pocket.

Ultimately would you rather make $10 profit sneakily or $7, honestly knowing that you are giving your readers exactly what you want?

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The Best Way To Do Weekly Roundup Posts

I’ve noticed lately that quite a few people have been doing weekly updates of what they’ve found interesting while surfing the net. Someone who is quite proficient at this is Kristi of Kikolani with her weekly Fetching Friday posts. She calls it her resources mashup and features the best articles that she’s stumbled throughout the week. Kristi will normally break them up into categories and each link is the title of the post.

Then there is Ditesco’s Weekly Echo, where he also does a weekly round up of blog posts that he’s found to be interesting, fun or informative. I feel that the reasons for doing these weekly posts goes beyond the valuable link luv that the bloggers have extended to those whose posts they’ve enjoyed so much. It’s also a great way to share those same articles with their readers, articles that they feel the readers may well miss out on were it not for their weekly posts. These posts take a lot of commitment and dedication because, if done properly, they would take quite a bit of time to put together.

If I was going to tackle something of this nature I would want to do it in such a way that it minimizes the time and workload needed to write a post that is full of good articles and not just a pile of crappy links. If it was all too hard I would probably get sick of the whole process within a couple of weeks.  I would also want my posts to stand out from all the other weekly compilations.

So the question I asked myself is what is the most efficient way to put one of these posts together? What I plan to do from now on is to have WordPress open as I go around blog hopping. Every time I come across a unique post that I think my readers will appreciate I will make an entry giving a link and a short description of the post. Naturally you will save the post as a draft ready for the following day.

By the end of the week the post is almost complete and all that is required would be putting the links into categories if so desired, and short introduction and conclusion. I reckon this is a whole lot better than waiting to the end of the week to write it, where you spend most of your time scratching your head as to what posts you liked and where the hell to find them again.

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