This is just going to be a short post about how far I’ve gotten with Market Samurai. Let’s just say that the answer to that is not very far, I’ve yet to fire it up, because I’ve been swamped with other things. Still having said that I have taken a bit of time to visit the Samurai Dojo.
The Dojo is the training facility where you learn all about keyword research and how to use Market Samurai. Not being the most technically minded person I’m happy to say they keep it very simple. Although they have instructional videos I much prefer to use the written video transcripts as it allows me to absorb it in my own time.
I just want to share with you something that I feel is very important when marketing your niche.
Do You Know Your Niche’s Language?
I think this is very important because the knowledge may help you to target your niche with greater success than your competitors. In the dojo they used three examples, weddings, World Of Warcraft and golf citing words that others would not normally use but would be significant to those searching for products in those niches.
Let’s use our own example to illustrate the point. Let’s say that we had a niche site that sold mag wheels. I’d say that most people would use mag wheels, hot mag wheels or sporty mag wheels as their keywords. I think it’s safe to say that Mag Wheels as a keyword would be one that most people would use and so it would be pretty hard to rank on the first page of search engines for that term. Well what if you were to use fully sic wheels? Not one of the results on the first page were from anyone using this combination of words as their keywords. So if you were to target those words it wouldn’t be relatively easy to get on the top 10!
Of course the question one has to ask is how many people would use that combination of words because it’s also important to target words that people will use because that’s the only way to get traffic.
So, for all of those of you with niche blogs, have you considered your niche’s particular language?