Let’s assume that a bloggers main aim is to utilize his blog to make money, with the sole intention that one day he or she can tell their bosses to go get stuffed, as they now have their very own profitable online business. They dream about the look on their boss’s face when they will one day drop the ‘I Quit’, bombshell.
The trouble is that this dream, for the majority of bloggers, is a long way off and there is a lot of hard work ahead of them. Let’s face it, monetizing the old Blog isn’t as easy as we once thought. So much goes into blogging from choosing the host, theme, affiliates and then to consistently provide quality content in order to build a presence on the Web that will hopefully build into a strong readership.
The problem is that content alone will not achieve this. We also have to become marketers and SEO wizards just so that our blogs will become noticed by the big search engines. This in itself takes a lot of time as we sift through all the information available on the Web, trying all the different things we learn, usually by trial and error, hoping that we will hit on the right mix that will suddenly thrust us into blogging fame and glory.
All this to encourage what we hope to be thousands of daily visitors. Visitors that will provide interaction with our posts bringing even more visitors. In the end the plan is that our blogs become so popular that advertisers will beg for a spot on our blogs. The thing is that until that happens all we can hope is that these visitors will click on our Google Adsense ads or on one of our affiliate links.
The thing is that even after doing all the right things, bringing in all those visitors and getting all those affiliate links constantly clicked, unless the landing page of those affiliates are designed in such a way as to encourage a lead or sale, all that hard work has been in vain. I know, because very few of the thousands of clicks that I have sent to affiliates over my blogging career have actually culminated in a sale thereby earning me money.
Does this mean that it has all been in vain? No, certainly not! It just means that I haven’t yet hit on the right mixture of affiliates. This naturally means more work for me as a blogger, as I constantly strive for that lucky mixture of factors that will finally give me the fame, glory and financial freedom that seek.
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