I was just over at Gary Vaynerchuk’s site where he is talking about drawing lines in the sand where I noticed that where most people use YouTube Gary is using different video hosting service called Viddler. OK, so Gary is a pretty with it sort of guy and I have noticed other people using this particular and so I wondered why they used Viddler over YouTube. Could it possibly be that being a business orientated blog he wanted a host that that concentrated on online video for business?
So, I figure I should look into it and the first major difference I discovered was that you had to pay to host your video on Viddler! OK, so why would anyone want to pay for a service that you can get for free? Yeah, now that really got me wandering and the obvious thing that came to mind was that it offered something that YouTube didn’t.
One advantage that YouTube would have over Viddler would have to be exposure, as I figure seeing as how I’ve never heard of Viddler a lot of other people probably haven’t heard of it either so you wouldn’t get the same exposure as hosting it on YouTube, so it must have other underlying qualities.
One of the main difference is the size of video you can upload. Google limits your to a 10 min 1 GB video and there may be a lot of people, especially if they are uploading HD quality video, who find this very limiting. With Viddler, who have a monthly fee of $100, you get the capacity to store 50GBs as well as 50GBs of bandwidth. Seems to me that people would be wanting a hell of a lot more features for that sort of outlay.
OK, what other features apart from quality and storage do they offer. Perhaps there is a way you can make money from people watching your videos, and this can be maximized when people embed your video on their site? Yes, people can indeed embed your videos. From what I can gather you can embed your ads into the video as well as having the facility to enable people to click on the video and be directed to your site. Could be some SEO advantages here?
There is actually a lot of other features and I know that some of you may have a lot of questions, and I’m certainly no expert on the matter, so perhaps a link to their FAQ page is in order.