In my post Using Amazon;s Conversion Power To Generate Christmas Sales, I spoke of how two Aussie bloggers were successfully generating quite a good income as an Amazon affiliate by using text links instead of banners.
In this post I want to tell you about another method of increasing your blog’s earning potential as an Amazon affiliate. Let’s consider Google Adsense for a moment. The reason anybody clicks on an Adsense ad is because Google places targeted ads on your blog. These ads are targeted in the sense that the ads shown are supposed to be related to the content in your blog.
The problem is that a lot of the time the ads shown have no relation to your content at all. It’s not Google’s fault as it would be impossible for them to consistently place ads that are always related to your content. A lot of the time they may select the wrong set of keywords and therefore display totally unrelated ads. I reckon it’s safe to say that if they were to consistently place relevant ads your Adsense avenue would increase.
So, how does this relate to Amazon? Well, I accidentally stumbled on a way of displaying keyword related ads on your blog, or in any particular post of your choosing.
Let me demonstrate. Let’s say I was doing a post on sexual aids for my Top Sexual Aids blog. Somewhere in the post I would put a keyword targeted ad, for this example I used ‘sex aids’ as the keyword and ‘Health & Personal Care as the product line and a normal banner as my ad.
Let’s try another example. Let’s say I did a post on affiliate marketing. I entered the word affiliate in the appropriate area, I then chose books as the product line and I would then select the appropriate ad size. For this example I chose a 300×250 ad.
Are we getting exited yet? No? Well you should be. For those of you who are getting exited I am going to show you exactly where to go on the Amazon site so that you too can put targeted ads on your site. If you already know how to do this, well shame on you for not sharing this with us.
OK, once you have logged into Amazon you click on the Reports tab. Scroll down to where it says Recommended Product Links, and just under that you will see Keyword and just below that a link saying Build more. Click on that link and you will be taken to Amazon’s keyword ad building area.
Happy keyword rich ad making.