What’s that, you don’t know what the toilet seat saga is referring to? What planet are you from, Venus or perhaps it’s Mars. Well, for as long as I can remember there have been arguments between men and women as to which is the natural position for the toilet seat, is it up or is it down?
Most women will say that it’s down, not surprising as that saves them the hassle of putting it down if it’s currently in the up position. Men on the other hand don’t particularly care, if it’s down those who love their wives lift it up rather than having to rely on their aim. If they remember they will place it in the down position but normally they just wander off in search of another beer. This could result in having to put up with their wife screaming at them because they failed to check before sitting down. Honestly ladies, you just have to be more observant.
You’re probably wandering what all this had to do with dofollow and nofollow? It only just came to me today during a conversation with Mitch via the comments on my post about the Top 5 Reasons That People Aren’t Advertising On Your Blog. Most people who do not want to piss Google off do not do paid ads and if they do they insist on using the nofollow attribute. Even the guys who developed WordPress built it into the code so that all links showed up as nofollow in the comment section.
To me the question is what is the natural attribute on a link, is it dofollow or is it nofollow? Unlike the toilet seat saga I believe that there is a definitive answer and that is it’s obviously DOFOLLOW? Think about it, whenever you link to a site it is automatically a DOFOLLOW link, you have to physically add the NOFOLLOW attribute to make it do something that is unnatural to it’s true being.
So, who do we blame all this confusion about what form of link one should be using? Ultimately it’s all Google’s fault, Google and the other search engines. Originally it was touted as being the savior for all the comment spam that was hitting the blogs but I personally feel it goes deeper than that. Later on we’re told that it was interfering with Google’s algorithms and how they wanted to represent a ‘purer’ search results to their users. One can only wander if that’s the absolute truth or if there is an anterior motive?
So when you are deciding which path to take when choosing between the two types of link think about the link itself and how it must feel when you force it to do something it’s not designed to do.