Leveraging Everything Your Blog Has

Guest posts are a very important marketing tool. For the person doing the guest post it allows them to extend their brand or expertise to other blogs, blogs that have a different readership thereby expanding their exposure.

To the person hosting the guest post it allows them to offer a subject or topic that they may not have an enough expertise or are not comfortable writing themselves. In essence it’s a win win situation for all. I hope you like this guest post by Melvin of   MelvinBlog.com

You have probably heard that a blog is a very good asset. In fact, it’s really true. Most people are so caught up with the money they can make from a blog directly that they forgot their blog is more than just that. Just from my experience, blogging has done a lot of nice things to me like getting to conferences and being invited as a speaker, receiving free schwags from some companies, getting good deals from them, getting interviewed, joint ventures, new friends and good publicity. Overall these are obviously more than what you can make with your blog directly.

And so for today, I’m going to tackle how you can leverage what you have in your blog (audience, expertise, reputation) and make more money from that. I am going to put out a list of ways on how you can capitalize more by leveraging what you have. Without further ado, here‘s now the list:

  • Leveraging your expertise to build a consultation service – I’m not really a fan of these consulting services and to be honest I never plan to do it myself.  But obviously, it’s a very profitable business. Guys like Jim Kukral, Shawn Collins, Chris Brogan don’t really make anything from their blogs BUT make a really good amount with their consultation services. If you’re an established blogger with a good reputation, it’s good to make good use of your stature and make more money by offering a consultation services to other people
  • Leveraging your audience by offering them a product – I can‘t emphasize it more. Creating and selling your own product is by far the BEST way to make money from your blog. If you have a huge audience following you and still haven‘t considered this option, you‘re missing out a lot. By having your own info product, you don‘t just benefit by making sales. You also try to build your own expertise through those various product of yours.
  • Leveraging your audience in your blog and using it as a launch pad – Probably another unsung benefits of being a blogger is using it as a launch pad. Having a blog alone gives you a decisive advantage to just launch about everything and have a big lead against everyone simply because you already have the audience. I always consider it like a boost pad where it can simply just put you ahead in the race.
  • Leveraging your reputation for joint ventures – Since blogging is a business, getting proposals, joint ventures from other bloggers/marketers in the same niche is always a good thing. Most marketers don’t just negotiate with anyone, they often want reputed bloggers with good audience. Just look at the connection between Darren Rowse, Yaro Starak, John Chow, Shoemoney, Daniel  Scocco and other reputed bloggers. They just seem to really bounce it off each other and maximize what they have combined. Imagine the amount of traction they can get from helping out each other.

Blogging brings a lot of good things if done properly. Reputation, huge audience, fame, and many more. As we get more and more of those, make sure to make the most of them. Don’t just be contented with what you’re currently making. After all you worked your butts out real hard to have them, right? What do you think? I would love to hear your opinions.

This post is written by Melvin. Melvin is a young blogger and entrepreneur who blogs at MelvinBlog.com. He aims to share all his best marketing tips to fellow bloggers. If you find this post awesome consider visiting his blog, if not forget about it. Either way follow him on Twitter too.


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The Difference Between Flexibility And FlexSqueeze

Over the past couple of days I’ve been getting some tweets, emails and comments on my blogs as to the difference between Flexibility and the FlexSqueeze theme. For those of you who don’t know, Flexibility is the free version of FlexSqueeze.

Anyway, I’ve been mistakenly telling everyone that it’s basically the same and that the only difference was that you could replace the codes in the footer with your own. :doh_tb:   :wallbash_tb:

How stupid am I, there’s got to be a lot more to FlexSqueeze than that otherwise why would you want to upgrade to the full version? In my defense it’s been a long time since I’ve upgraded and I’m so used to FlexSqueeze I’d forgotten what the differences were.

Some of the differences include some

major theme enhancements such as custom search box text, more flexible tag and category options, more font style choices, enhanced sub sidebar widget code, built in pagination navigation, new theme skins and much more!

There is also one other major difference, the ability to build your own squeeze pages. Personally I’m not sure that I would ever use one but it’s nice knowing it’s there in case I ever change my mind. Even so, I was wandering if I could use it’s capabilities to design a sales page for my online stores.

This is what my shopping page used to look like.


Yeah, pretty boring right? Well now let’s have a look at Sire’s new Shopping Mall. I don’t know about you but I reckon that is a remarkable improvement, and the whole thing was done in WordPress’ own HTML editor.  I haven’t even used the options available in the FlexSqueeze Theme Option Section. That would enable me to change the width, header, font color, background image, well I think you get the general idea.

While I’m still going to play around with that page when I get more time, before I leave I would like to mention one other very important feature of having your very own FlexSqueeze theme and that is it makes you money. To date it has been my number one income earner. That’s not at all surprising when you consider people can see how excited I am about the product.

So, now you all know the difference between the two themes.

Edit: FlexSqueeze has just received an update which makes it even easier and more versatile. I’ve written a post about it which you can read here.

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The Honest Truth About The SFI Affiliate

Although I’ve been a member of SFI for some years I haven’t had too much to do with them. Today I happened to get an email from them of which this is a small portion:

As you may know, SFI recently instituted a minimum activity requirement for its affiliates, defined as a minimum of 500 VersaPoints every 60 days.

Currently, you are short 500 points.  If you do not have the points needed at the end of the month, your SFI affiliateship will be CANCELLED and all of your personal referrals will automatically roll up to your sponsor (or other active upline member).

Not willing to burn any bridges, you never know when they may come in handy, I decided to log on and get my 500 points, which took me all of 5 minutes.  After thinking about it for awhile I thought I would do a post about my experience with them, and seeing as how my post on The Honest Truth About Blogging For Money was received so well I thought perhaps I should start an new category called, The Honest Truth.

Anyway, I initially joined them because of two very simple factors.

  1. The prospect for easy money. Similar to the example in my The Honest Truth About Blogging For Money post they offered me an opportunity to make so much money that I could tell my job where to shove his job. A little hard considering I work for myself. Today they are a little more reasonable, as the present SFI gateway page shows they now promise that you can turn 5 hours a week into $500 per month.
  2. It was Free to join. After getting burned some time ago I made a promise to myself that I would no longer pay for any scheme that promised unrealistic returns.

I did discover it offered certain good points one of which was it had several ‘gateways’ each one offering some potential for making cash. The thing was to direct people to those gateways. Apart from the example above they also offered the following.

  • The Real Gateway: As the blurb says; Looking for a REAL way to earn money online? With REAL results and a REAL company? If you’re ready to get REAL, get SFI. Yesterday, 1274 people from 98different countries became SFI affiliates. That’s one enrollment every 67 seconds. And that’s just from ONE day!
  • The EyeEarn Gateway: Join the EyeEarn network, and get paid to
    drive your car, wear t-shirts, and more!
  • The Triple Clicks Gateway: This is a virtual online store full of bargains, including highlighted deal of the day, for the happy online shopper.

They also had links that would take people to other landing pages offering products such as Health and Wellness, and even several hosting packages.

There was also the added bonus that you would earn from people who signed up under you.

Truth be told I didn’t do all that well at it but I lay the blame totally on myself for not promoting it enough. Then in 2007 I decided to Giving SFI Marketing A Fair Go but even then I didn’t do all that well. I think there were two obstacles that I faced, one being that I’m an Aussie and they were more suited for American based affiliates. The other was simply that I was just too damn slack. You need to work at anything you want to succeed in and I just didn’t put any work into it.

In those days you had to achieve  EA status, which was fairly easy for a Yank as all you had to do was purchase for yourself from their large range of goods. No so good for me and the transport cost made it all too expensive. Still while I was making some money the added cost killed any profits.

The other big mistake was other than that initial post I never promoted them at all, and if you don’t market your goods how can you expect to sell them?

So while I never made any money from SFI, I still believe they have some potential which is why I didn’t want to burn those bridges and have remained an affiliate. I notice from logging on after an absence of a couple of years that they have made a lot of changes, and with some luck some of those changes may make it easier for Aussies to use their services.

As to the Honest Truth About The SFI affiliate, I’m afraid the jury is still out on that one for the present time.

So, seeing as how they been going for so long, I’m sure that some of you may already be members, and if so we’d love to here of your experiences with them.

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