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My Spin On The Squeeze Page And Email Lists

I would dare to suggest that almost everyone who surfs the net regularly has been exposed to a Squeeze Page at one time or another, even though they may not have known at the time that was what it was called. I remember the first time I was ever exposed to a Squeeze Page was also the first time I got sucked into a scam. That was the time I paid good money for what was supposed to be an extensive list of companies who were willing to pay me for taking surveys. A lot of the stuff on that list was either duplicated or pure BS, and what really pissed me of was that it was all available on the net for Free!

For those of you who are not sure what a Squeeze Page is, it’s usually a single web page designed solely for one purpose, to squeeze something out of you. While sometimes they will try to sell you a system that will make you an almost instant millionaire, normally all they want is your email address so they can add you to their email list.

You could almost liken the Squeeze Page to that annoying salesman who has his foot in the door, or to those ads on TV that always promise, ‘and there is more!’ Some of these pages seem to never end. They are filled with so many sales pitches and promises that’s it’s no wonder that many people fall for them. These email lists are so important to the internet marketer that a lot of the time they will give away free eBooks and the like just so they can get you on their email list.

Why all the hype about having your email as part of their list? It’s so they can target you later for something that they have to sell. Something that will show you how to grow your own list, or perhaps even a tasty morsel that is proven to get you thousands of good quality backlinks.  Here’s a snippet of one I got today.

Hey Sire,

Do you want to know what the quickest way to make money online is?”

I’ve got the answer here: (followed be a link)

Where did it take me? To another Squeeze Page of course.  I don’t have any problem with Squeeze Pages if all they are used for is to sell a particular product. I’m sure that most people believe that by committing their email address it’s just so they can get their hands on that product. I wonder how many people realize that by subscribing they are opening up their doors to all sorts of offers, perhaps not even related to the product they signed up for in the first place.

I wonder if perhaps they should expand the FTC Guidelines to include a disclaimer on Squeeze Pages. Perhaps something along these lines.

I hereby swear that by subscribing to this course, webinar, free eBook or whatever, I realize that I have opened up Pandora’s box and you can freely send me any scheme or offer that you so wish and as often as you like.

OK, OK, that may be a bit over the top, but don’t you think it would be nice if they were to tell you exactly what you were in for when you subscribe to something? Would you still take up the offer of the free eBook if you knew it didn’t stop there and that there would be more sales pitches to sell you a product?

I know that a lot of internet marketers out there are doing the right thing but I bet that there a just as many who aren’t. I also know that a lot of people know exactly what they’re in for when subscribing, but I bet you there are just as many who don’t. I know I didn’t. All I’m saying is that it would be nice if every Squeeze Page came with a little disclosure explaining exactly what you are up for when you hit that submit button.

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 64 Comments

  1. I’m with you on this squeeze page. I don’t recall ever being suckered into one, but I agree a disclaimer would be nice.

    1. Sure would Rose, but how many people do you reckon would actually do it?

  2. I’m at that point where anytime my name and email address is asked for just so I can have instant (Instant??) access to a free report or exclusive video I realize this means being added to someone’s mailing list. I have a Hotmail account specifically for that reason- so my regular inbox isn’t stuffed full of ads.
    I think it would be surprising for someone to post a disclaimer ” I am not going to add you to a list and pester you ruthlessly until you give me your credit card number. I’m just going to show you something completely free, no strings attached”
    .-= Aaron´s last blog ..Burning That Spare Tire =-.

    1. Hey Aaron, I don’t mind strings being attached as long as I’m told before I sign for something not after. In other words the disclaimer should be “By subscribing you will be added to my email list and I more than likely will be sending you offers via email.”

      1. Some of the smart ones do exactly this, telling you that you are also subscribing yourself to there free newsletter/ezine.

        Squeeze (or landing) pages are very useful, and powerful if done correctly. The problem lies in the fact that most learn from the “big guys” who push product after product.
        .-= Dennis Edell´s last blog ..Welcome Aboard Part 2! All The Info You’ve Been Waiting For… =-.

        1. I’ve yet to see one Dennis, but I’m sure there would be some that are more up front than others.

          1. Granted sometimes it’s really fine print, like size 2 lol, but every once in a while it’s right out there./
            .-= Dennis Edell´s last blog ..Welcome Aboard Part 2! All The Info You’ve Been Waiting For… =-.

  3. I hate the term, “squeeze page”. The only thing I think of when I see it is: SCAM! Don’t get me wrong, I have nothing at all against online marketing and selling things online (or anywhere else for that matter). But I don’t want anyone squeezing anything out of me… I want them to help me buy and to feel good about the decision.

    Kind regards,
    Steve.
    .-= Steve Youngs´s last blog ..The Art Of Visualisation =-.

    1. Squeeze pages are not always scams. When you create a website for a radio ad, for example, you will be making a squeeze page to convert visitors that might only visit for a few seconds and lose interest.

      It’s necessary for good ROI in adwords, too.
      .-= Mid Mo Mortgage´s last blog ..Jan 29 – Market Growth Surging As GDP Reports Forthcoming =-.

      1. G’day mate!

        Squeeze pages are not always scams.

        Oh, I know. But don’t you agree that “squeeze page” is such an incredibly horrid term? I wonder who first coined the term, “squeeze page”? I bet it wasn’t a reputable business person.

        Squeeze pages don’t work because they are full of brilliant marketing (a con != marketing). Squeeze pages work because of sheer numbers of people seeing them. That’s not marketing.

        Kind regards,
        Steve.

        1. Squeeze pages work because of sheer numbers of people seeing them. That’s not marketing.

          Well, that’s not always true either. A company I do most of my business with has squeeze pages that work because they solve a problem.

          But yes I agree with you, most of the time squeeze pages are used for advertising e-books, scams, and so forth. Adwords is weeding them out though with new regulations, so let’s look forward to that!
          .-= Mid Mo Mortgage´s last blog ..Feb 2 – Small Business To Get $30 Billion In Loans For 2010 =-.

    2. Yeah, you’re right Steve, that’s what we would all like, but more often than not that’s not what we’re getting. Perhaps if we make enough of a stink about it they will change their style of marketing.

      1. It’d be nice, but I wouldn’t count on it happening any time soon. It’s too easy for these guys to find enough suckers, erm, I mean people, who won’t kick up a stink, that will keep them in business.

        I miss the days when marketing used to be about finding and developing customer relationships. Matching needs or wants to solutions in such a way that the end result is a win-win for both parties. Ah, the good ol’ days… :-)
        .-= Steve Youngs´s last blog ..The Art Of Visualisation =-.

        1. It could actually get back to that if customers had a way of knowing who was in it for a quick buck and who was in it for customer satisfaction and service.

          1. Yeah, but how? Mandatory disclosure? Even if you could enforce such regulations on an international basis, the scammers and fly-by-nighters aren’t going to care. They’re not going to care because they know that the vast majority of visitors to their sites are NOT going to read them (the disclosure).

            Find a way to reward people for doing the right thing. Make it easier and more profitable to be legit. Then we might be on to something.

            For the record, I think disclosure statements are a good thing. I even have one on my own site. I just don’t think they do much to combat the scams.

            Kind regards,
            Steve.

            1. Nothing much will combat the scammers, people have to learn to judge that for themselves. Honestly, if something sounds too good to be true it normally is some sort of scam.

              I don’t think this is something that should be enforced. I think it’s something that reputable business people should take on board as part of the way they do business.

              It won’t take long for people to work out whether the disclaimer is legitimate or not. Those that are legit, their reputation will grow and those that aren’t the opposite. Those who do not have a disclaimer, well they may have something to hide.

              The reward for doing the right thing should be more sales and more satisfied customers which will lead to even more sales.

  4. Well, now that we know all about the squeeze page and what it’s designed for, best we could do I guess is to stay away from it as long as you can. Sometimes an offer of some free but useful information is just so tempting that I often give in to it knowing fully well that I’m gonna be expecting a flood of sales emails afterwards (that are as expertly written as the squeeze pages). I think I’ve accepted that this is how it is in the online world. It’s dark side is just evil as the real world’s sleazy underbelly.
    .-= James Moralde´s last blog ..February’s First Post =-.

    1. But that’s fine James because you know what a squeeze page is all about and so you can make an informed decision,I just want it point it out to those who may not have that knowledge.

  5. I agree that the never ending Squeeze can be annoying, but if it is working to reach your goals/market then I don’t have an issue with it. I usually click away because I don’t have time to scroll the whole thing, or sometimes I hit the ‘end page’ button on my keyboard just to see the bottom line.

    I am still on the fence about email lists, and have joined several recently just to see what people are doing to market their products in that way. I try to remain open to ideas to market my own services/products. I am pretty sure it is a numbers game, and if your products are actually useful and helpful, they will sell anyway.

    The disclaimer would be nice, it is doubtful that will happen ;-) but I think if you give out your email, you should know that you will be getting some crap in your inbox soon….
    .-= Keith @HotBlogTips´s last blog ..Does Your Blog Stand Out? =-.

    1. Fair comment Keith. If I was to have an email list I would have that disclaimer and I would let people know exactly what to expect from subscribing to it. If for example I was selling fencing supplies, then I would only email them if something new came on the market that was related to fencing, and that I thought they might find interesting.

      What pisses me off about some of the email is the ones that is proclaiming that some great offer is ending soon and so I should act now before I miss out. I then get an email every single day until the offer expires, and then guess what, yep they’re holding a spot open just for me! :smoke_tb:

      Give me a break, if I wanted to take up the offer I would have signed up from the first email. Just like that damn salesman with his foot in the door. :guns_tb: :wink_ee:

      1. Ya, the “hurry up” call to action is a pisser! I am hoping to find a way to utilize lists to market without being pushy, if that is even possible LOL

        I hadn’t though of doing it with my fence products, so thanks for that idea too! I actually have a lot of contractors that purchase from me repeatedly, so a newsletter to announce new products or a sale on a product might be useful.

        So, I guess there is one good use for having a list! I’ll send some commission checks if it works! LOL
        .-= Keith @HotBlogTips´s last blog ..Does Your Blog Stand Out? =-.

        1. Man, I figure that would be a great reason for having a list, at least you know your customers will want to be kept up to date on anything that’s new in the market.

  6. You are right about that. They are trying to squeeze something out of you and of course its money. I love it when you click no and another box comes up to say “Hey wait dont leave just yet”. They are a bit pushy to say the least. Maybe If I make a squeeze page I will give away some free recipes. Wait I do that already

    Hey I can’t figure it out. The CommentLuv is showing my Toasty S’more post. This has happened on a few blogs that I have visited. Its not showing my recent one. I wonder why.
    .-= Jim Hardin´s last blog ..Toasty S’more Post =-.

    1. Double-pop-up messages are annoying. I don’t even go to websites I see in Google that I know have a single javascript popup.

      They might be the most annoying thing on the Internet.
      .-= Mid Mo Mortgage´s last blog ..Jan 29 – Market Growth Surging As GDP Reports Forthcoming =-.

    2. Thanks for reminding me about that Jim, it’s funny how if you click away you can suddenly be offered something more or a better price in an effort to get something out of you before leaving.

      Not sure about commentluv, perhaps it hasn’t had time to pick up your last post yet.

  7. So do your use a disclaimer or do you just not squeeze. What is the honorable alternative?
    .-= Ralph´s last blog ..Beating Your Stats =-.

    1. I don’t squeeze so I have no need for a disclaimer, and seeing as how I’ve no intention of starting a list to coerce my readers into anything I’m safe from looking for an alternative.

  8. I tend to ignore pleas for free or cheap stuff that’s going to make me rich. Wouldn’t mind an actual job, but getting rich quick doesn’t seem to be all it’s cracked up to be.

    Now, as far as pages selling products I may be interested in and not just a concept or vague idea, I’m all for those and may even visit them from time to time. No promises on any purchases as I’m a window shopper by nature and always looking for a deal. :happy_tb:
    .-= Anne´s last blog ..Amazon Groove – 30 Free Songs =-.

    1. I actually like the squeeze shopping page idea myself Anne. I tried it here on this blog just to test it out but rather than products it leads to stores etc. I may play with that a little more one day. Perhaps one of my bargains can entice you one day :wink_ee:


  9. Twitter:
    What, I’m the first one to comment on this? No way!

    I’m with you on this squeeze page thing; at least the way you described it. I’d rather be at a page where I could just buy the product also. Unfortunately, sometimes what we might have to do is create a squeeze page to push something we like, but send people to another site for the sale. That’s what I’ve been thinking lately in trying to market someone else’s product, either a CJ product or, previously, a Clickbank product.
    .-= Mitch´s last blog ..January Income Report – Changing For 2010 =-.

    1. Well as you know Mitch, I sort of did my first squeeze shopping page just to let others know what a versatile theme FlexSqueeze is, so I can’t see why it can’t be used on that basis more often, rather than a lead up to something else.

  10. I’ve heard the term “Squeeze Page” before but I never knew what it meant.
    And I have sent for free reports by using my email address ( a secondary account) but I guess they don’t see me as a target market for anything because I haven’t got any further mail,ha,ha..
    .-= Glen´s last blog ..One More Step =-.

    1. I reckon they’ve worked out you’re too smart to fall for them Glen.

  11. As soon as I realize this fact I started to use an alternate email id which I rarely open for read. Since then my main email id is always safe from those annoying emails. :)
    .-= Arafat Hossain Piyada´s last blog ..Speed Up iPhone and iPod Touch syncing on iTunes with BackOff =-.

    1. I hear you, but why not join and then just unsubscribe? Seems like too much of a hassle, don’t you think?

      1. I do the same thing as Arafat. If it’s someone or a company you’ve never dealt with there’s no guarantee that they’re not also in the business of selling email lists. That’s when the flood of spam really begins.
        .-= Aaron´s last blog ..Burning That Spare Tire =-.

        1. Thanks Aaron. I think this post had to be written because there are always people entering the Net for the first time and they need to know exactly what they are getting in for when coming across things of this nature.

  12. I agree that a rotten apple spoils a bunch. My 2 cents are, if you are not familiar with the person’s page either don’t use your regular e-mail address, or ask around to see if someone knows anything about the person’s offer. Squeeze pages can be an effective way to build a list. But you have to use it effectively. Just sending offer after offer without offering any substance is stupid. Those people on your list will just unsubscribe and that’s the end of that.
    .-= Jonathan @ Free PLR Products´s last blog ..11 Free WordPress Themes =-.

    1. Vance suggests you can always unsubscribe later. Honestly I never knew that link existed :doh_tb: probably because they’re full of so much sales pitches etc that I’ve never scrolled to the end of the page :laugh_tb:

      I have started unsubscibing but it seems that a couple are still sending me emails. I will have to keep an eye on them to be sure.

  13. Hi Sire,

    I can see how you feel indignation at people who use squeeze pages.

    It must be because some of them constantly batter you with offer after offer.

    I’m surprised though why you also don’t point out to the fact that anyone can unsubscribe at any time. Just scroll down the email page and close to the bottom there will be an unsubscribe link.

    Just click on it and end the relationship or pestering by the source of your contempt.

    Furthermore, nowadays most email sign ups are a double opt in so that you are not suckered into giving them your email and have time to further consider it.

    For those who hate the term squeeze page it is actually a slang term. The proper name is Opt-in Page which describes what is being done and asked for quite clearly.

    Most decent marketers after you opt in will actually tell you in their welcome email what you can expect from them.

    If you don’t like what they propose you can unsubscribe immediately. If they didn’t tell you the truth or act differently from what you were promised you can do likewise.

    Inviting government agency to do more policing when you can clearly get rid of being unduly pestered or avoid opting-into an email list in the first place is clearly redundant unless you desire total government control.

    It is obvious that there will always be unethical people off-line and online.

    I know that you most likely meant to create a discussion and warn people. After all you yourself are promoting a Squeeze Theme.

    For the totally unaware I just had to balance the conversation by pointing out that you can unsubscribe any time from any email list that you ever opt in into.

    I have much bigger problem with getting emails from the real spammers, and I get zillions, to whom I’ve never given my email and who have no unsubscribe link.

    What do you think of those?

    Vance
    .-= Vance@Learn Internet Marketing´s last blog ..Alex Jeffreys Marketing With Alex Las Vegas Workshop 2010 =-.

    1. It didn’t even occur to me to mention that the legitimate ones did have an unsubscribe link Vance, thanks for bringing that up.

      I don’t think I’ve come across the double obt in type so I can’t comment on that.

      I’m also not complaining so much about the decent marketers who have something legitimate to sell, my complaint is more against those who just want your email so they can add you to their list. Perhaps you can unsubscribe, it’s just unfortunate that it had to come to that. If you knew what you were getting into right from the start perhaps you wouldn’t have subscribed in the first place.

      In regards to inviting a government agency to patrol it, that was more tongue in cheek than anything else which is why I included that particular example.

      I’m not actually promoting a squeeze theme, just the fact that the theme I use has an option for people to have one if they so wish. The squeeze page isn’t the culprit, it’s the way people use them. I like to think that there is a right way and a wrong way of using them, I’m just advocating that people choose the right way.

      In regards to the spam mail, not much of an issue as I have a filter that takes care of that for me. Didn’t even need a squeeze page to sell it to me, just a recommendation from a blogger.

    2. Wow, I’m glad someone finally brought this up (so far down in the comments!).

      I have no idea what kind of lists you have signed up to, but I’ve never had an issue with this.

      Of course someone offering the free thing wants something in return! If you want completely free stuff, no strings attached, stick to blogs. ;)

      The point is though, that the vast majority of marketers are using double opt-ins and they all have an easy unsubscribe link in every mail.
      Sure, some of them spam you with sales-pitches, but it’s really easy to ditch those. And the occasional, rare marketer runs a list that’s really worth being on, with tons of good info and useful, relevant promotions here and there.
      Sure it’s a rare occurrence, but it goes to show that not every mail-marketer is evil. ;)

      In case you are wondering: No, I currently don’t do list-marketing.
      And I’m about to give away a free report without requiring sign-up. So I’m not defending my own actions, here.

      Cheers,
      Shane
      .-= Shane´s last blog ..twittollower: A Lesson in Marketing and Product Pricing =-.

  14. I do hear you Sire,
    The real sleazy pages I remember were early 2000s. Now I think most squeeze pages are used on traffic exchanges. That whole traffic exchange thing is another story. But now most of the squeeze pages are referred to as long or short sales letters, at least the real annoying ones. The pages I can ignore for the most part they really don’t bother me anymore.

    Just had to drop by and see how you all were doing. Been insanely busy ourselves at the guild. Wow just reread what I wrote you can probably pull two or three post ideas out of that mess.

    As always if you need anything!
    .-= Brad West´s last blog ..Does A Networking Sites Page Views Change Your Mind =-.

    1. Thanks Brad, I don’t think I’ll tackle traffic exchanges as I know absolutely nothing about them.

      Always nice of you to drop in mate.

      1. There is not much to know, you put your squeeze page in the rotator.

        Then you sit there clicking through other peoples squeeze pages so other people can look at yours.

        This is all done with the intent of sales.

        One of the biggest benefits I could find was to put the front page of your site in there and run that. This is an awesome way to get clicks to your site and get your bounce rate up to about 99%

        People love them
        Brad
        .-= Brad West´s last blog ..Finally Figured Out a Leverage Engine =-.

        1. :doh_tb: Now I remember, I was involved in one years ago only the intention was to click on each others ads. I was a newbie then and stopped after getting a warning from Google.

          I remember now how a lot of them led to squeeze pages rather than websites.

          1. There you go, It’s amazing how many people are still doing this and paying for premium memberships to do it.
            .-= Brad West´s last blog ..Demo of b2evo VS WordPress =-.

            1. I suppose some people never learn, which is a shame because life is all about learning from your mistakes and if you’re not doing that how can you expect to make anything of yourself?

  15. I agree with you overall, only after some experience do we really know what we are going to get with those quick signups.
    .-= JR @ Internet Marketing´s last blog ..The Ultimate and Best Content Spinner Ever =-.

  16. Thanks JR, it’s not often I get someone from the opposite sex agreeing with me :innocent2_tb:

    1. Way to go Hesham, that’s what I call setting a good example.

  17. Hi Sire,

    Squeeze pages will not be as effective as they once were because the tide has now turned in favour of relationship marketing – The kind where your readership recommends your product and not some cooked up salespage.

    Someone said there is nothing new under the sun and i believe it. I recently read an old Cory Rudl e-book that had been take off the market because it REVEALS ALL and guess what, very little has changed. Same Old Strategy; Changing Tactics. That is why squeeze page or not, Relationship marketers will prevail

    1. While I think that relationship marketing is the way to go, I feel that the humble squeeze page is here to stay for quite some time. If this were not true then I shouldn’t be coming across them on a daily basis.

  18. Already left a comment, but just remembered something: Not too long ago, one of the biggest autoresponder-services was apparently hacked and someone got access to ALL of the addresses stored on their serves.
    Now, pretty much everyone who was signed up to a list through them (= pretty much everyone) was getting hammered with spam. Actual spam. Dick-pills and pharmaceuticals and whatnot.

    Now THAT’S a pain. The spammers won’t care when you hit unsubscribe, either…
    .-= Shane´s last blog ..twittollower: A Lesson in Marketing and Product Pricing =-.

    1. That is a pain. I’ve also noticed that a couple I hit unsubscribe from didn’t work and I had to do it more than once?

  19. Fortunately the few squeeze pages, and subsequent email list, that I signed up with resulted little crap sales emails from the actual squeeze “owner”. That being said, I wonder how many of my overall crap emails resulted from the “owner” selling my email ???

    1. That’s something no-one will ever know kathleen, but I am glad that your experience wasn’t all that bad.

  20. I agree with a lot of what you have to say yeah they can be annoying but in the ever increasing competitive online marketing niche they are almost mandatory. If you want to eventually make a full time living online, an Email list is a must! If your a marketer just do not abuse this privilege, and blatantly spam people. And make sure its double opt-in so people can easily unsubscribe if they see fit.
    .-= Jason´s last blog ..learn affiliate marketing What Is Affiliate Marketing Video? =-.

    1. That may be the case Jason, but I am going to try doing it without the list.

  21. Just like in everyday life you are going to have some guys who are doing things properly and those who don’t.

    If done correctly squeeze pages can open the door to products and services that a particular person may need in order to make their lives better.

    It’s a shame there are people out there who don’t follow good practice cause it can give online marketers a bad name.

    Nice post :-)
    .-= David Black´s last blog ..Social Masters Best Of 2009 =-.

    1. Yep, it’s the way of the world. I’ve even had a hard time unsubscribing from a couple. It seems I have to do it more than once.

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