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Leveraging Everything Your Blog Has

Guest posts are a very important marketing tool. For the person doing the guest post it allows them to extend their brand or expertise to other blogs, blogs that have a different readership thereby expanding their exposure.

To the person hosting the guest post it allows them to offer a subject or topic that they may not have an enough expertise or are not comfortable writing themselves. In essence it’s a win win situation for all. I hope you like this guest post by Melvin of

You have probably heard that a blog is a very good asset. In fact, it’s really true. Most people are so caught up with the money they can make from a blog directly that they forgot their blog is more than just that. Just from my experience, blogging has done a lot of nice things to me like getting to conferences and being invited as a speaker, receiving free schwags from some companies, getting good deals from them, getting interviewed, joint ventures, new friends and good publicity. Overall these are obviously more than what you can make with your blog directly.

And so for today, I’m going to tackle how you can leverage what you have in your blog (audience, expertise, reputation) and make more money from that. I am going to put out a list of ways on how you can capitalize more by leveraging what you have. Without further ado, here‘s now the list:

  • Leveraging your expertise to build a consultation service – I’m not really a fan of these consulting services and to be honest I never plan to do it myself.  But obviously, it’s a very profitable business. Guys like Jim Kukral, Shawn Collins, Chris Brogan don’t really make anything from their blogs BUT make a really good amount with their consultation services. If you’re an established blogger with a good reputation, it’s good to make good use of your stature and make more money by offering a consultation services to other people
  • Leveraging your audience by offering them a product – I can‘t emphasize it more. Creating and selling your own product is by far the BEST way to make money from your blog. If you have a huge audience following you and still haven‘t considered this option, you‘re missing out a lot. By having your own info product, you don‘t just benefit by making sales. You also try to build your own expertise through those various product of yours.
  • Leveraging your audience in your blog and using it as a launch pad – Probably another unsung benefits of being a blogger is using it as a launch pad. Having a blog alone gives you a decisive advantage to just launch about everything and have a big lead against everyone simply because you already have the audience. I always consider it like a boost pad where it can simply just put you ahead in the race.
  • Leveraging your reputation for joint ventures – Since blogging is a business, getting proposals, joint ventures from other bloggers/marketers in the same niche is always a good thing. Most marketers don’t just negotiate with anyone, they often want reputed bloggers with good audience. Just look at the connection between Darren Rowse, Yaro Starak, John Chow, Shoemoney, Daniel  Scocco and other reputed bloggers. They just seem to really bounce it off each other and maximize what they have combined. Imagine the amount of traction they can get from helping out each other.

Blogging brings a lot of good things if done properly. Reputation, huge audience, fame, and many more. As we get more and more of those, make sure to make the most of them. Don’t just be contented with what you’re currently making. After all you worked your butts out real hard to have them, right? What do you think? I would love to hear your opinions.

This post is written by Melvin. Melvin is a young blogger and entrepreneur who blogs at He aims to share all his best marketing tips to fellow bloggers. If you find this post awesome consider visiting his blog, if not forget about it. Either way follow him on Twitter too.

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 36 Comments

  1. Yes, once you have an audience you can leverage that into many things [maybe not all at once] as long as those ventures mesh with your presence. I have actually seen several bloggers go from zero to a nice little [extra] paycheck in as little as 6-12 months. They are consistent and write with a purpose in mind. Honestly, I want to drive traffic to [some of] them and support them because they are such assets. Now, that tells me they must be doing something right! :thumbup_tb:
    .-= Anne´s last blog ..Oh, No You Di’nt! – UPDATE =-.

    1. Yep, and I reckon each one of them only promote products that they believe in.

      One thing you should never do is use your leverage to promote crap because in the long run it will backfire and you will lose all credibility.

  2. Hi Melvin,
    So true – blogging is more than just money, although the “just” can translate into loads of it :-) . Your comment re Darren Rowse, Yaro Starak et al is a prime example of leverage. Today there is a new handful of bloggers going up the ranks – the future John Chows, and below them there will form another uber group. Whichever group you are in, build your relationships is important … besides, you meet such neat people.

    .-= Valentina´s last blog ..Five Basic Steps to Start Your Affiliate Marketing =-.

    1. Yep thats another good thing too! Meeting wonderful people along the way is another benefit of leveraging

  3. I see you mention guest posts. How do you find blogs where you can make a guest or find people willing to make posts on your own blog? Great tips on the leveraging.
    .-= Meka@earning online´s last blog ..The Newbie WorkBook – One of The Best Guides on Earning Money Online =-.

    1. Meka, you could do what Melvin did. He emailed me this post and asked if I would consider using it as a guest post. Looks like I said yes. :thumbup_tb:

      1. lol. I see. But finding the right people may be a little tricky. I don’t want to run into any meanies or people who will just ignore what I have to offer. I will take your advice and just write a few quality posts and see if I can get in. Maybe I can write one for you to make it my second guest post.
        .-= Meka´s last blog ..30 Ways to Earn Money Online =-.

        1. Just look if the topic of that certain blog is related to yours. And don’t ask the owner anything, just submit the post. ;-)

  4. I like it! I’ve actually been toying around with the idea of doing some guest posts & getting some guest posters on my blog. Thank you for the valuable content!

    1. Maren, it has always been my quest to please beautiful women, and it seems that on this occasion I had to use the efforts of another to achieve this. :smoke_tb:

      1. lols, this made me laugh. :D

  5. I just left John Sullivan’s blog and mentioned that I wanted to figure out a way to fit some time in to do a guest post here and there. I did it one time and it was completley out of anything close to a “niche” that I might have, but I did it to try something different and it was pretty cool. Just need to find the time to work it in some where, excellent post Sire.
    .-= Extreme John´s last blog ..Everyone Knows Me? =-.

    1. It certainly was John, and thankfully someone else did all the work for a change.

  6. Blogs can certainly assist those in business by promotion or advertising. However such blogs are not wanted in community blogsites as they will be considered as splogging.
    .-= huttriver´s last blog ..Development and climate change responsibilities to the green planet… =-.

    1. That’s so true Peter. We’ve had a few issues with those people haven’t we mate.

  7. Gary Vaynerchuk and Josh Harnagarne used their blogs to leverage book deals. That’s another cool benefit of having a well-written blog with a large audience.
    .-= Gordie´s last blog ..Six Things You Should Do Daily To Succeed. =-.

    1. Yep, and I’ve used this one to leverage a couple of products some success. Just think what I could do once I get thousands of readers :jittery_tb:

  8. I enjoyed the guest post by Melvin. Especially the part where he mentioned the possibility of getting free things from companies or free trips to conventions.

    Why didn’t you tell me that was possible before?
    .-= Glen´s last blog ..My First Video Post =-.

    1. Im glad you like the post. That is really true and you can just observe the blogosphere to realize that its indeed true. :D

  9. Blog is a real asset and give you an entrance ticket where you don’t need to give an interview to get a job. Nobody going to ask you about your qualification, all they want to know, what you actually know more than them. I am a college drop out however not by choice but due to physical illness but I still doing good in blogosphere. Blog world just disallow frustration and help me to see myself as a normal guy like other. Now I earn almost similar money or more than that without going to any office and without taking any order. I’m really happy. Blogging just give me right direction and help me to cash out my talent and also help me to get some exceptionally good and great friends.
    .-= Arafat Hossain Piyada´s last blog ..Phishing Attacks Will Increase Due To Cheap DIY Cybercrime Kits(Security Alert) =-.

  10. If it is obvious that your blog is plainly a business blog, then people can take it or leave it. If they are interested they can read the contents and respond.
    .-= huttriver´s last blog ..Development and climate change responsibilities to the green planet… =-.

  11. Good post!

    I plan on using all the above options for monetizing my blog. While I already use the first option, but for free, I do plan on using the other three for monetization. I hope to be a professional musician in the near future as well as a writer and designer. Things like design services, itunes and just my passion in blogging itself could sustain me and create a dream come true!

    Thanks man. God bless.
    .-= Travis´s last blog ..Maryland Zoo partners with the B&O Railroad, Maryland Science Center, and Port Discovery for the Months of January and February. =-.

    1. Hey Travis, I certainly hope that dream of yours comes true mate.

      1. I appreciate it! And thank you for the time you take to reply to your readers.

        :) A must-have personality trait in the coming days of the blogosphere.

  12. Twitter:
    As to your first point, I think that for many of us, especially those of us who have business blogs, the purpose of the blog is to leverage it into getting consulting services. Truthfully, with my IJS blog, if someone decides that they want to hire me for those types of consulting services based on what I’ve written, to me it’s all good. There should never be anything wrong with making money at any time as long as you’ve above board in doing it. Otherwise, I think you got the other stuff correct, Melvin.

    Sire, two things for you. One, I know you didn’t mean to write “my Melvin”; if you did, I’m telling your wife! lol Two, one of the things that’s important in guest posting is that if you write a guest post on another blog, you should visit that blog post from time to time to respond to comments directed towards you. Sometimes the host of a blog can’t properly respond to the topic.
    .-= Mitch´s last blog ..Are You A Lurker Or Participant In Life? =-.

    1. 1. Why is it that you’re the only one to actually find errors in my blog? :smoke_tb: You know how much I love it when you do. :jittery_tb: :laugh_tb:

      2. I know that but I figured I’d better do the best I could under the circumstances.

      1. Twitter:
        1. Because I’m the only one who reads every word instead of just figuring out what you’re talking about and moving on; and I speed read! lol

        2. That second point wasn’t directed at you, but at guest bloggers in general. You kept coming back when you wrote a guest post for me last year, and that was great, but I don’t often see that with other guest bloggers.
        .-= Mitch´s last blog ..I Love Natalie! =-.

        1. This is why one of my conditions for guests is that they subscribe to comments on their posts…otherwise they do not return with more guest posts.
          .-= Dennis Edell´s last blog ..Blog Move Is Imminent ! I’m Looking For Launch Partners… =-.

        2. I totally agree with the launch pad analogy, and not just for products, but to launch other sites/blogs you may be starting. :)
          .-= Dennis Edell´s last blog ..Blog Move Is Imminent ! I’m Looking For Launch Partners… =-.

          1. I certainly can understand why you feel that way Dennis. As to your first comment, I will make sure that is a requirement next time I accept a guest post.

            1. LOL just an awesome coincidence, I swear. ;)
              .-= Dennis Edell´s last blog ..Blog Move Is Imminent ! I’m Looking For Launch Partners… =-.

        3. 1. I knew that.

          2. I knew that too, and I love Natalie more. :tongue_wink_ee:

  13. Great breakdown on how the leverage your blog to make more money. Some of the ideas I had never thought of and probably would never have thought of.

  14. Keeping your audience excited/eager to come back is obviously key; hence, offering something is a GREAT technique. Excellent advice.
    .-= Andrew@Promotional Sports Bags´s last blog ..Promo Coffee Mugs =-.

  15. I’m having a hard time finding guest bloggers.
    .-= Rose´s last blog ..List of Twitter Applications =-.

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