The answer to this question will probably differ from blogger to blogger and so I can only divulge my actual experience over the last couple of months. If you recall my previous post, Chitika Has Proven That Their Ads Truly Work, where I was giving my opinion on Chitika as an extra avenue for monetizing you blog, I only had a months worth of data to go on. What surprised me was that in the first month they actually matched the revenue that I earned from Google!

After checking my earnings over the last month I noticed that Google went down by 50% but Chitika went up by 50%! Without divulging the actual amounts let me give you an example of the breakdown.

Month 1                     Month 2

Google                             $10                            $5

Chitika                             $10                            $15

This shows that Chitika has actually outperformed Google and that my actual earnings had doubled over those normally taken by relying on Google Alone. So, is it better? Certainly the answer this month would have to be yes, but only time will tell whether or not it can continue to do so.

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