How fortunate was I to have run into Maddy Cuttsworth, one of Google’s big boys, and to have him agree to an interview. How lucky are you, my loyal readers, to have access to this exclusive interview with one of the most famous faces behind the huge Google machine.
Naturally, once I got him on his own I wanted to grill him, to learn as much as I could about what Google sees as important as far as PR updates are concerned.
Exclusive Interview With Maddy Cuttsworth
Sire: First let me welcome you to WassupBlog, I’m sure my readers are waiting with baited breath to learn all that they can from you Maddy. Before we start, how’s the cappuccino? Does the fact it’s laced with truth serum affecting the taste at all?
Maddy: Truth serum?
Sire: Never mind that Maddy, let’s get on with the interview shall we? I’m sure my readers would like to know what Google considers important when handing out it’s PR. Take dofollow vs nofollow, for example, is it true that Google would penalize dofollow blogs.
Maddy: Nope, sure Google would like people to believe that Google would frown on dofollow blogs as it upsets the figures collected by our bots, but it’s all too hard to monitor so we don’t bother with it. It’s enough that we spread the rumors that it could harm their ranking and then we let bloggers willing to spread the rumor run with it.
Sire: So, are you saying that when I posted The Myth That Dofollow Leaches Your PR, I the nail right on the head?
Maddy: (frowning) Yeah, we weren’t at all happy when we saw that.
Sire: OK. Most people would agree that a blog’s PR should reflect the quality of the content as well as the popularity of the blog itself. Would you agree with that?
Maddy: Yes, of course.
Sire: Well then, can you tell me why my What A Load Of Bullshit blog has never gone above PR0, especially considering it is both popular and has good content?
Maddy: It’s because of the name of the blog. Google does not like profanity.
Sire: So you’re saying it’s because Google does not like the word bullshit. Don’t you realize that bullshit is NOT a dirty word? So you’re trying to tell me if the site was called What A Load Of Cow Manure, it would have a better PR even though the former name would be more accurate?
Maddy: Well yes.
Sire: Seems to me that Google is a bit up itself, but let’s move on shall we? I and a lot of others have noticed that the A Listers of the world tend to have a higher PR even though their blog posts are no better than many of the other bloggers out there. Why is that?
Maddy: I think I can safely say it’s because they do all the right things to make Google happy.
Sire: Oh, so it’s not all about content, it’s just that they are so far up Google’s ass that Google rewards them. Seems a little biased wouldn’t you say?
Maddy: Well yes, but how else can we get people to conform to what we want?
Sire: So Google is more into conformity than it is about quality? Now, let’s tackle those bloggers who have been Google Slapped because they decided to do paid tasks or accept paid links on their blogs. Why is that?
Maddy: Well, it upsets our statistics so we let it be known that we don’t like it.
Sire: So it has nothing to do with the fact that it also affects your bottom line?
Maddy: Yes, that too.
Sire: So once again PR is more than just ranking a site on quality it’s also about making sure they once again conform to Google’s rules.
Maddy: Why am I all tied up, and who the hell are you?
Sire: Oops, looks like you’re all out of cappuccino there Maddy. Reckon that concludes our little interview. Thanks so much for being part of Wassup for today.
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Tagged with: DoFollow • Google • Nofollow • public relations • Search Engines • WassupBlog
Filed under: Just For Fun
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Haha, very funny interview and also very informative. I heaved a sigh of relief on that dofollow/nofollow business – I knew it was just a bunch of bullshit! Oops, I mean, cow manure.
Twitter: AussieSire
Thanks CC.
What’s Google? Sounds like a fruity drink to me.
.-= Anthony @ Innovatively Simple´s last blog ..My Personal Goal =-.
NO your thinking of Fruity Gurgle. Google is what you do when you see a young curvaceous lady with a tight top.
.-= Ned Carey´s last blog ..What Is Hard Money? =-.
Ohhhh, my mom always told me not to do that!
.-= Anthony @ Innovatively Simple´s last blog ..My Personal Goal =-.
“Google is what you do when you see a young curvaceous lady with a tight top.”
Doesn’t that make the ‘Google’ word itself kind of unwholesome?
.-= James M.´s last blog ..Unable To Start the File System Shield. Shield Unreachable =-.
>What A Load Of Bullshit . . . It’s because of the name of the blog. Google does not like profanity.
Does your mother know you talk like that? Perhaps “cow poop” would be a better name. You wouldn’t want to offend anyone would you?
.-= Ned Carey´s last blog ..What Is Hard Money? =-.
Twitter: AussieSire
I don’t use that sort of language in front of my mom Ned, but I’m sure she wouldn’t be all that shock if she did hear me use it.
Cow Poop, nope I can’t see that working at all. :tongue_wink_ee:
haha, this is a very humorous post, although I’m not sure that the “real” Maddy will like it that much. Great interview though. It seems that you got PR nailed down. Pity about the WALOB site. Maybe you should redirect it to WALOCM, lol.
.-= DiTesco´s last blog ..How To Migrate From Blogger To WordPress: Part 2/3 =-.
Twitter: AussieSire
Nope, I love my WALOBS site and there’s no way in hell that I’m going to change the name or redirect it just to appease Google.
Glad you liked the post DiTesco.
You’re so bad! I love it, though, and it will be interesting to see if everyone else gets the joke as well.
.-= Mitch´s last blog ..My First Look At MS Office 2007 =-.
Twitter: AussieSire
Only time will tell Mitch, and I reckon that you of all people would not be surprised that I would come up with a post such as this
You’re absolutely right. But I have to tell you the truth, I initially missed the joke when I saw the title on Twitter. No idea where my mind was.
.-= Mitch´s last blog ..Is Your Blog Successful? My Version =-.
Twitter: AussieSire
I reckon it was probably on that chess game :tongue_wink_ee:
This is an interesting post Sire, though i didn’t get the joke until i read through others comment. But it makes alot of sense though, with the example of your blog, now i understand that if a site is PR0 doesn’t really mean it’s a new site or because it lacks good content
No matter what google thinks the content quality should carry atleast 70% of what google uses to access site’s PR and place on first page
We shouldn’t change all our goals for our site just to please google. I’m with you on not changing your site name ‘loads of bullshit’, just out of curiousity though, what influenced that name?
Twitter: AussieSire
Hey Karo, as long as you got it in the end, that’s all that matters.
As to calling my site What A Load Of Bullshit, well I reckon that’s just my Aussie humor
Keep us updated on any threatening phone calls…
.-= Dennis Edell @ Direct Sales Marketing´s last blog ..Will DEDC Comments Remain Do-Follow? It’s Up To YOU! =-.
Twitter: AussieSire
For the life of me Dennis I can’t see any coming my way.
The post is humorous. Innovative thought and good presentation; all in all making it a good article. I just liked the idea of cappuccino laced with truth serum! Too good! You got the entire PR exercise down.
Twitter: AussieSire
Glad you liked it Anna, as a blogger I aim to please and it’s always nice when a post is well liked. Thanks.
Remember that ‘a list’ blogs are going to get much more backlinks. Does this not increase a page rank? More and more websites of the same industry linking to the blog? That’s got to have a huge impact on page rank.
Twitter: AussieSire
Good question Scott. Tell you what I’ll do mate, I’ll put that question to Maddy as soon as I get more of the cappuccino laced with truth serum
Dang, that was funny! What the heck kind of a name is Maddy for a guy anyway?
.-= Dick@paysonweb´s last blog ..Word of Mouth Marketing =-.
Twitter: AussieSire
I dunno Dick, I just figured it went with Cuttsworth and I liked it better than Matty. Let’s just call it poetic license shall we :tongue_wink_ee:
Haha! That was a great laugh. Great reading mate.
.-= Cam@Student Money´s last blog ..Credit Cards For Students =-.
Twitter: AussieSire
Thanks Cam, I do try to entertain, so I’m glad you liked it.
lolz..:D very funny & informative interview .. Sire.
.-= Dev | Technshare´s last blog ..Building an SEO Daily Schedule =-.
Twitter: AussieSire
That’s me Dev, it’s all about information and fun when you come to Wassup.
You are just brilliant, Sire. I had to double check on the date to make sure if this is a delayed April Fool prank, nearly fell for it but then you always have a good twist at the end. There are so many serious discussions over PRs, DoFollow Vs. NoFollow; I do appreciate your humor and perspective over the matter which are well expressed through the post.
I know you went to bed already (based on your Twitter stream) but just so you know: Currently there are 23 Google Results over ‘Maddy Cuttsworth’ to date. Think it’ll grow fast. ;P
@wchingya
Social/Blogging Tracker
.-= Ching Ya´s last blog ..How to Optimize Google Buzz for Social Network Benefits =-.
Twitter: AussieSire
Why thanks Ching Ya, it’s so nice of you to say so. I must admit I had a bit of fun with this post and it nice to see that others are enjoying it as well.
Very creative! I was hoping that my blog would be at least a PR1 with the last update but apparently since I am not A lister I will have to wait until the next update now. LOL
.-= Tiff @ Passive Income´s last blog ..My Online Passive Income Earnings Report for March =-.
Twitter: AussieSire
Don’t stress over it Tiff, just enjoy what you do, that’s all that counts.
Great post, I started to read believing it was a real interview but as I approached the end I discovered it couldn’t be. “It’s enough that we spread the rumors that it could harm their ranking and then we let bloggers willing to spread the rumor run with it.” Totally true, most information on blogging, SEO, etc is based on rumors, that’s why I believe basically it all boils down to common sense. Creating good content, that spreads by itself, combined with actively seeking links from a wide variety of sources, are the basics.
Twitter: AussieSire
Glad you liked it John. Truth be told I like to have a bit of fun with my posts and if people can learn something from it, well that’s a great bonus.
Cool Interview Sire, Thanks for sharing it to your reader. I’ll definitely take note all those things Maddy sited.
Best Regards!
.-= The Lunch Break Blogger´s last blog ..Top 10 Emerging Influential Blogs 2010 Starts May 2010 =-.
Twitter: AussieSire
Thanks man, glad you got a kick out of it.
You seem to have NOT lost your sense of humor, Mr. Sire(sh). Well done!
Yan
.-= Yan@Blogging Tips´s last blog ..How Blogging and Dropshipping Go Hand in Hand =-.
Twitter: AussieSire
Of course Yan, why would I want to go and lose the most essential part of my being
A load of bullshit somewhere?
.-= peter petterson´s last blog ..Glasses aren’t so geeky after all – could be sexy… =-.
Twitter: AussieSire
I think you must have the wrong blog Pete.
Funny post. I do see it though being posted by someone on DP as something real :)
Twitter: AussieSire
DP?
DP means Digital Point.
Twitter: AussieSire
OK, and how exactly does that relate to the post?
First off I don’t know why I don’t come by more often. Hey it’s awesome to watch certain bloggers expand in so many ways :) Excellent now increase your fonts size 1 up for a old fella :)
Best damn post I read in a while :)
Hope your doing well
Thanks
.-= John Sullivan´s last blog ..Are you a product of your environment ? =-.
Twitter: AussieSire
Yeah John, why the heck don’t you come by more often mate
I increased the font by one just for you, can’t have you squinting now can I
Great, hilarious interview.I guess I have to avoid curse words if I want Google to keep being nice to me. This also says it all for all them folks screaming that dofollow will hurt your PR ;-)
Twitter: AussieSire
Yep, but then who knows, maybe if I was nofollow I’d be a PR9 or something
Sire,
You had be fooled too and for a minute I was about to ask you where could I get that cappuccino with the truth serum. There are a few people I would love to give that to :-)
If I had known about this ‘interview’ earlier I would have asked you to ask Maddy why my blog and homepage PR was never reinstated having lost PR2 and PR4 2 years ago and all efforts to get back failed. I would love to hear the answer. Oh well, you’d probably need a bigger dose of that truth serum eh.
Twitter: AussieSire
I’m not sure if there’s enough truth serum for that Peter. Glad you liked the post mate.
I caught on to your twist after reading the title about 3 times. Then it dawned on me. How cool would it be to have this guy as an old high school friend that you could chisel information out of?
My take on PR is that it is really useful when you are linking out to friends’ posts, but otherwise pretty much worthless. I know people judge your blog somewhat by how much PR it has. But, you have to remember that it is really only a representation of your site’s link structure both internal and external in relation to the rest of the web.
Twitter: AussieSire
Hi Kathy, I try to have a little fun with my titles and post when I can and that’s usually a lot easier when you don’t worry about keywords and such, which while important makes blogging less enjoyable as far as I’m concerned.
Not worrying about PR also makes blogging a whole lot more fun as well. Thanks for commenting.
Sire recently posted…Sharing Something Unique About Where You Live
OMG- this is hilarious! How did you come up with this?
Twitter: AussieSire
Just came to me while I was sitting on the loo
Twitter: ITSergioFelix
Hahaha Sire this was a very entertaining and fun article to read!
I once got a reply from Matt Cutts himself although it was not tech related (it was about running a marathon) but it definitely made my day.
I wasn’t aware that “What A Load Of Bullshit” wasn’t ranking good in the eyes of Google.
I also believe it definitely has to do with having ‘bullshit’ on the domain.
Which is totally crap if you ask me but sadly, that’s how Google runs.
Sergio
(dofollow)
Sergio Felix recently posted…How To Record Your First Video Online
Twitter: AussieSire
Hey Sergio, you know me mate, I like to have fun with my posts when I can, especially when it comes to Google.
I’ve never spoken to Matt and I’m sure he’s a good bloke.