I’ve written about internal links before but I’ve never really explained what internal links are. This was stupid of me because there could be a lot of newbies out there who have no idea what I’m taking about. Simply put an internal link connects one page of your blog or website to a different page on the same site. The image below shows internal linking in its most simplified form.
Why you should do this will become evident as you read this post.
5 Reasons For Internal Linking
Makes Google happy: Internal linking makes Google happy. Google likes internal linking when it’s done properly. This means you don’t just link to other pages within your blog/website for the sake of it. All internal links must add to the readers experience by enhancing the informative value of the post. Sending them to a completely unrelated article will only upset them losing you a possible follower.
SEO or Search Engine Optimisation. This would be one of the most important reasons because getting your SEO right increases your traffic which in turn increased your potential for making money.
Decreases your bounce rate. The bounce rate of a site is the percentage of people who leave your site after viewing only one page. Supplying relevant internal links will encourage your readers to explore more of your site decreasing your bounce rate.
Increasing the time on your site. The longer a person spends on your site the better.The message sent to Google by people ‘bouncing’ straight away is that it hold little or no interesting relevant information. I’m sure this is used in Google’s algorithms which will hurt a sites SEO.
It enhances a users experience while visiting a site. The more relevant information you can supply a reader the better. Linking to relevant information within your site will fulfil this important requirement.
So, internal linking is more than just SEO. It also gives the readers the best experience while visiting your site. And isn’t that the most important factor?
About Peter Pelliccia I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.