It’s been well over a month since I wrote the post about pruning my list to get rid of all the deadwood. By deadwood I’m referring to those subscribers who have never bothered, or hardly ever, to read my emails. Normally I’d just let them go to build up my list numbers except that I’m rewarding my list members by placing a link to their site from my List page and I figured it just wasn’t fair to reward them if they weren’t holding up their end.
That post included a youtube video showing my readers how MailChimps star system highlighted the quality of your subscribers. This post has a video which shows how to use that star system to separate the good subscribers from the bad ones.
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Pruning Your List With MailChimp
I have to admit I was surprised how simple the procedure was and I am really glad that I did it. I have to admit there were a few bloggers who were regulars and I struggled with the decision as to whether or not I should delete them with the general culling and in the end I decided it was the only fair thing to do.
The Positives Of Pruning Your List
I know that there were a few comments in that first post where people thought I was crazy for pruning my list as they felt that the deadwood may actually come to life one day. Well, as far as I’m concerned deadwood is deadwood and you’re better off clearing them out of the way so you can concentrate on growing your live limbs.
There are also certain positives for pruning your list.
- If you have a large list and are paying for the amount of emails you’re sending out pruning your list will reduce those costs.
- Having a more dedicated list will also improve your open and click through rate which will give you a nice warm fuzzy feeling when you check your campaign reports
- In my situation I know I am only rewarding those subscribers who are actually interested in what I have to say which is as it should be.
I’ve also made sure that any new subscribers know what to expect when subscribing to my list, that I only want dedicated members, ones who actually read my emails occasionally and that I will be pruning my list on a regular basis.
What’s that, how many did I cull in the pruning process? Reckon you’ll have to watch the video to see that.
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