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How To Make Money Off A Popular Post

As you well know I love to share money making ideas on this blog. Unfortunately coming across good ones is pretty rare and so I post a lot of other interesting and entertaining articles to keep all you guys interested so that you keep coming back for more. Unfortunately there may be some, because of their busy lives, who miss out on important articles every now and again and if you don’t want that happening to you I recommend you subscribe to my list. You’ll find a link and a subscription form over in my sidebar to your right.

This post may not be for all bloggers as there may be some who have no interest is using their blog for making money. However, for those of you who love blogging and who don’t have a problem in using your blog for increasing your earning potential, then I urge you to read on.

What I’m going to present to you in this post is something way beyond adsense. It doesn’t even have anything to do with affiliate marketing. All you need is either a blog or a website that has information on it that is so useful that people will pay you to get access to it. You’ve probably seen that plugin which displays something like, “If you like this post why don’t you buy me a beer?”, only no-one ever buys you one.


Enter MediaPass! Have you ever wondered why hundreds of websites like ESPN, NY Times, The Economist and The Star Tribune are beginning to charge for select content ? It’s because their paid subscription pages far out-yield their free pages. MediaPass allows you to have recurring paid subscriptions and do so with the same level of sophistication as the major players who are spending millions to build a subscription platform in-house, only it won’t cost you a cent to join.

I’m trying it on this one particular post that explains to people how to fix their iTouch when Safari won’t connect to the Internet. It’s called My iPod Touch Safari Won’t Work. You can see from the amount of comments on this post that the instructions work and everyone is happy to leave a comment telling me so. A few even actually bought me a beer. Why not charge them a small fee to gain access to the post that will solve their problem?

I’ve only just installed the code on that post the other day and I’ve made my first sale. I’ve only charged $5 for the information and out of that I received $3.25, so they’ve taken 35% commission for handling the transaction. That’s fine with me because without them I would never have made the sale in the first place. Add to the mix that they accept most credit cards and PayPal and you should see the potential for earning extra income.

Just remember a couple of  very important points for this to work.

  1. The post you place it on must offer content that people will be willing to pay for! If you consider my example  I am offering a solution for a problem that has been proven to work.
  2. The post you choose must get a fair amount of visitors. I’ve known for a long time that post does very well in the SERPS but until recently I couldn’t work out how to cash in on it. I did think of writing an ebook, but honestly there just isn’t enough information on that post to warrant that.

If you can fulfill those couple of points you should be able to put a few extra bucks into your pocket as well.

If you don’t want to miss out on other thought provoking articles then you really should subscribe to my List.

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 92 Comments

  1. Twitter:
    Good luck! Please keep us posted on how well this works out for you. :)

    1. No worries Allie, I’ll be sure to do that.

  2. So interesting and first time I hear about this. I think it is a great idea and that great posts should be monetized like this.
    I will bookmark this for sure and I already have some great ideas on monetizing some posts from another blog of mine :)
    Thanks Sire!

    1. I’ve actually known about it for awhile Brankica but for some reason or other I was missing the potential value of using MediaPass. The it hit me and all of a sudden I could see the possibilities so I tried it on this one post and within a day or so I made my first sale.
      Sire recently posted…Reviewing Two More Auto-Responders MailChimp Still WinsMy Profile

      1. Yes, this is another brilliant discovery Sire. I just wonder why I never come across such sites myself. Well, perhaps I just happen to be among those who just don’t know where to look. :)

        But thanks to you, now we know. Please update us on how this works in the days to come. I hope you make more sales Sire.

        1. I’m actually trialling lowering the price to see if that results in more sales. Sometimes it’s better to sell at lot at a lower price than to sell less at the higher price. MediaPass allows you to test different price points to see which is best.

          As to how I find these sites, sometimes they find me. :wink_ee:

  3. (The old codger presses his lips together and squints)

    Yessir, I believe this is a good idea, and on a blog that offers a lot of useful, sought after information could be a money maker.

    I like it!

    1. It is isn’t it Allan? Now all I have to do is find more posts that are worthy of MediaPass and if I haven’t got any then I reckon it’s about time I start researching some new ones.

      Naturally you would offer it for free first just to get some feedback, and if that feedback is good and you have the comments to prove it then you know you’re on a winner.
      Sire recently posted…A Collaboration Of Bloggers- The Synergy Of Blogging And BusinessMy Profile

      1. That is a big part of why I like it; you can allow free public access to gather testimony to it’s value, then begin selling access. By the time it ‘matures” in Google and Bing, you will have a marketable property.

      2. I just went to the MediaPass web site and was poking around. I noticed that they have an affiliate program. Being the savvy fellow you are I figure you are probably hooked up with that; are the links in the article so coded? If so I’ll be sure to use those.

        I also looked at your IPod Touch page: I like the way you can leave an introduction paragraph or two(?) and the comments stay visible.

        I have a couple of questions that their FAQ’s did not address.

        One: is the Premium Membership subscription fee billed monthly, annually, per article read, one time fee… what?

        Two: Since I have Kindle-ized the blog I’m most seriously considering MediaPass for, and I’m sure I can not encumber pages included in the Kindle subscription with additional fees, I’m guessing I would need to provide two sections of my blog, an invisible, Kindle version with it’s own RSS feed (this is how Kindle sucks in new posts) and that RSS feed would have to be invisible to the public as well, and a public version that the pages free for a time then subscriber only. Any thoughts on if this is even possible? Would a second blog have to be established?

        Any and all suggestions are welcome.

        1. Hey Allan, so many questions :laugh_tb:

          Yes they do have an affiliate program, free to join as it should be, and yes that link in the article is so coded.

          The way I’ve set it up for that post is as a ‘Single Article Access’ so they will always have access to that article for a one off fee.

          You can also set it up as a ‘Membership Access’ where they can be charges per month, 6 month or yearly periods, and you have complete control of the costs. I reckon you would use that if you had heaps of points of interest on your blog or site so that once they have sign up they would have access to all of it.

          I can’t answer that second question for you Allan but I doubt that the two will work together. You would probably be best to ask the tech guys if they would have a solution for you. Sorry mate but certain techie stuff goes way beyond my capabilities.
          Sire recently posted…To Moderate Or Not To Moderate- That Is The QuestionMy Profile

  4. I agree. people seem to discount the possibility of making their content paid, and just put ads over it. A lot of people are willing to pay for things if they get the information they want. Just look at ExpertExchange and MetaFilter for good examples.

    1. That’s the way I look at it, as long as they’re getting their moneys worth I see nothing wrong with charging for an article.

  5. Hey Mate!

    Nice one!

    Let me see if I understood this right. This plugin lets you have premium (as in pay per view) posts on your blog and you can choose which are the premium posts on a post by post basis, yeah?

    Sounds verrrrrrry interesting. :-)

    Kind regards,

    1. It’s not actually a plugin Steve, it’s a snippet of code that you place within the post you want to make money from. So yes, you can pick any post you want.

  6. Way to go Sire. This is new to me and thanks for sharing it. Don’t know that I have any posts that people would pay for though. Glad you have found another way to bring the $$$s in :-)

    Patricia Perth Australia

    1. No worries Patricia, always happy to pass on what I learn in my travels.

  7. Hi Sire,
    I think the most important part in making this successful is to first brand your blog as one that gives valuable content that can’t be found anywhere else. If people rely on your information regularly and trust your site they are much more willing to spend money. Thanks for pointing out Media Pass as a tool to use.

    1. That would surely help to convert more people into customers Brian, but all you really need is to provide people with something that they need or want.

  8. I caught the “pre post” of this at yesterday.

    Yes while I feel this is a very useful monetisation method. (Esp for tutorials and financial sector) surely “free information” should always be free?

    What’s going to stop me or any other person “releasing” that info for free and with some SEO magic out ranking you?

    Now don’t get me wrong I’m not against the method per se, but I feel information should always be free. Now if the topic is in person, specialist advice that’s a different ball game. It cannot be “replicated”. Though tutorials etc which are JUST writing there I think it should remain free.

    Example on my site LPC notes, if there ever was a candidate for this method its that. I sit on no1 get a fair bit of traffic and am beating the “competitors” that charge 30 a pop for ONE subject notes that are in my opinion inferior.

    The point I’m trying to make is there will always be a free alt out there. Now if there was an added bonus, perhaps a free addon for the iPhone or I don’t know something that could not be replicated and you made your money from that. That would be different.

    An example instead of paying; you ask them to signup to a list. Once on it they get a password and you have a list of iPhone users to which you can send special iPhone related offers. (Example intro mail gives pass and special offer for Angry birds etc or a link to your free app)

    That’s just by 2 cents (or pence)

    1. I suppose it all depends how you look at it. It took me hours of research to work out how to solve that problem. I’ve also offered it for free for quite some time and the solution has proven to be effective.

      Yes, if they want to spend what could be hours of their time to get the results for free somewhere else then they certainly have that option. On the other hand they could pay my $5 and get the answer now.

      I don’t believe in lists whose sole purpose is to try and sell people something, most of the time they’re just used to con them out of their money. I would rather offer them a service at a price. They decide whether or not they should pay for it.

      A lot of the time when there is free out there it comes with a catch. In reality nothing is really free. Usually in life when you ask for a service there is a cost involved somewhere.

  9. To make real money off a popular blog post, sitewide ads and google adsense will never cut it. Only single page ads that are exclusively displayed on the popular post only will generate a much higher income.

    1. Or you could get people to pay to view your post.

  10. Twitter:
    This is going to be a great test for you, Sire, to see how it all works out. And I like that you picked an older post, which means the majority had their opportunity to check it out for free already. By the way, after people pay for it, do they have a way to give you feedback if they so choose?
    Mitch recently posted…Sunday Question – What’s Your Most Audacious WishMy Profile

    1. That’s the way I looked at it too Mitch, plus all those positive comments also lend value to the post itself.

      As to feedback, I have left comments open so they can always use that route.
      Sire recently posted…To Moderate Or Not To Moderate- That Is The QuestionMy Profile

  11. Never heard of it, Sire – will check out; thanks!


  12. Sire~
    Very interesting! Sounds like something that I might be interested in doing in the future! I’m so glad I subscribed to your blog so I see your posts that I wouldn’t have if I wouldn’t have! :)

  13. I’m interested in hearing how this goes. I think its a great business model for Media Pass. Good luck!

  14. Thank you for sharing. New bloggers like must carefully choose which money making idea to join the first place that scams now were just everywhere. Until now I haven’t yet tried any, maybe because of being a newby that needs to learn more. This article of yours sounds interesting and differs from the other ways out. Thanks for sharing and looking forward to have it a try someday. God Bless.
    Rose recently posted…Are You a Responsible BloggerMy Profile

    1. Rose, I like to try new things out and if I think they are worth sharing then I will include them in a post as I did with this one. Then it is up to the individual to what they do with that information.

  15. Okay, okay! Sire, you have me convinced. WordPress has been terrifying me since I first tried to use it, accustomed as I was to Blogger. But with all these neat plug-ins, apps, and now MediaPass, I’m going to give WP another shot. It seems the only way to truly have a successful blog and utilize all these wonderful new options for bloggers to monetize their sites.

    Thanks for the heads up!

    1. Hi Delena, MediaPass isn’t a plugin at all. It’s a couple of snippets of code that you add to a site or blog so it should work on almost any blog. Having said that I would still stick with a self hosted WordPress blog.
      Sire recently posted…The Good The Bad & The Ugly of Lists & List BuildingMy Profile

      1. Hmm. Snippets of code shouldn’t be all that difficult. Of course, I experimented with Blogger in trying to insert one META tag in my blog post, and it wouldn’t accept it. There might be other ways to insert it, but I still agree with you: WP (and self-hosted) seems the way to go. At least, that’s what everyone’s doing these days!


  16. Hi Peter
    “If you like this post why don’t you buy me a beer?, only no-one ever buys you one.”

    Sounds a bit like real life. LOL

    This idea sounds very useful.
    Just got to figure out something that people will pay for.

    Thanks for sharing your steady trickle of money making ideas.
    Keith Davis recently posted…Chocolat…My Profile

  17. Great find Sire!

    I think your mini-success is an other way to demonstrate the value of a post that truly helps people solve some of their problems.

    I think every blogger can be successful if he provides really useful content that helps others.

    I’ll drink a beer for your success Sire!
    Alex recently posted…Camioane de ArmataMy Profile

      1. Right Sire! Expanding and idea is a great way to make more money online. Because now you know it works and you can even make it better.
        Alex recently posted…Camioane de ArmataMy Profile

  18. Thanks for this post, I had never even thought that you could charge a fee for any certain post. Its a great idea for bloggers whom have been around for a while. Its not something that I myself is ready to get into but later on down the road I may.

    Patrick Simpson

    1. Honestly Patrick, I’ve already allowed you to put your link in the url and commentluv, it’s not really necessary to place one within the comment. :nono_tb:

  19. I have just started up a blog and I am looking at making money from it. I had thought about affiliate marketing but with the latest Google updates causing SERP problems for affiliate marketers this isn’t an option now. 35% is quite high for a merchant but like you said you wouldn’t get anything otherwise. I hope that there are additional companies that offer the service for less in the future.

    1. If you’re starting up a blog you’ll probably want to wait before trialling this. Besides it will only really work if you’re offering a solution to a problem or something to that effect.
      Sire recently posted…To Moderate Or Not To Moderate- That Is The QuestionMy Profile

  20. He thanks a lot for sharing this Sire I really learned a lot from this post. I like the concept of this method you’re using I’m going to try that out on one of my posts right now.

    I see you already made your first sale so I guess MediaPass works very well. Hopefully I will have the same early success with it. Thanks again for sharing.

  21. Wow, an awesome concept in it’s own right, but I can just smell the global abuse this thing is going to go through.

    I’ll try it for sure on some older posts eventually. :)

  22. Thats a great lil tid bit..I’ll be trying it out. Tnx for the heads up bro.

    1. No worries Dino, and thanks for the Tweet too mate. :thumbup_tb:

  23. Sire,

    Everything that can be said about your idea, pro and con, seem to have been addressed in the preceding comments.

    Except this: The take-away from this post is the idea that there are creative ways to monetize your blog. There are readers searching for your content. There is a network to facilitate the fair market exchange of value between publisher and content consumer. You have the People’s Value Network :)

    Like you said, it’s beyond Google AdSense, but the concept is the same. You are taking a POPULAR post that has already proven its value and you are taking it to the marketplace. Awesome.

    Sometimes, I fear people read too deeply into the words and miss the point. While I respect their right to an opinion, it pains me to see someone dismiss an idea just because it doesn’t match their own make-money profile or tolerance for capitalistic endeavors.

    So, Sire, thanks for sharing this interesting idea. If I go down this road, I’ll link through you – you do have a link?



    1. Sometimes, I fear people read too deeply into the words and miss the point. While I respect their right to an opinion, it pains me to see someone dismiss an idea just because it doesn’t match their own make-money profile or tolerance for capitalistic endeavors.

      Could it be Mitch that there is a certain element of mistrust and so they always look for a negative failing to see the positive. Can’t really blame them considering some of the crap you find on the net.

      That’s why I love to try out the ‘free’ ways to make money on the net, and if I it’s useful I write about it here which is why people should subscribe to my list, so they don’t miss out on anything.

      As to a link, if you mean for joining MediaPass, yes it’s in the post. :drunk_tb:
      Sire recently posted…Rotating Banner Problem Resolved By Max Banner AdsMy Profile

      1. Sire,

        All done. Signed up under your link.

        As to your question, I truly believe this is why so few people “break out” – at least that I’m aware of. It’s like falling off a bike: do you swear off all two-wheeled conveyances forever?

        As a further indictment, I think some people have abdicated their mental thrones, permitting others to do their thinking for them. When that happens, awesome people like you get ignored if it so happens that, before such people find you, they’re already in the mindset to reject Internet Marketing tactics.

        I was commenting on Peter J’s blog today about this. It’s all connected.



        1. Mitch,

          I’ve been asked on more than one occasion how I come across these sites and it’s because I’m not scared to try something new, especially when it’s free. Heck, what have I got to lose other than time?

          I have people send me invites via the mail or I see something on a blog post that I find interesting and when I do I check it out. The rest is history.

          The problem with letting other people doing the thinking for you is that you never discover anything for yourself and so you are always relying on others.

          Thanks for joining via my link.

  24. This idea sounds great.
    Just need to figure out something that people will pay for.

    1. I’m sure you’ll think of something.

  25. This seems like a really interesting service. Although I wonder if it will drive some people away from your site. Especially if they feel that they can find the same content elsewhere for free. I’ll have to do more research into this program.

    1. I don’t think that will be a problem Richard because that is a pretty old post and my regular readers have more than likely forgotten all about it. It does however rate very will in the SERPS so it get’s a lot of search engine traffic which makes it ideal for this type of marketing.

  26. Thanks for MediaPass shout out Sire :clap_tb:

    1. Thank you Andrea for putting me on to MediaPass and for being so responsive to my emails. :thumbup_tb:

  27. Currently I am using Google Adsense to make some money out of my blogs. You have floated a great idea but it will be useful only for famous blogs and websites which have a great number of visitors. Even then I will try it for one of my blogs.

    1. Not at all. mine is neither and I have shown it to work. All you need is an article that supplies a solution to a problem as well as doing well in the SERPS

  28. Looks very interesting and promising. The only thing that worries me is if I use Adsense on my site how many clicks will it take away from readers not clicking ads and then possibly seeing a low percentage of conversions through Mediapass? Still it’s worth a try with the high payout.

    1. Did you read the post Sandra? It has nothing at all to do with Adsense.

  29. I think it is a great idea but it may be difficult to use because there is so much free information on the internet. If I were a subscriber and at I knew the value of your information I suppose I would be more willing to pay for it.

    1. Yes there is, the question is are you willing to pay what could be a few dollars to get the answer now rather than wasting what could be hours on the net? How much is your time worth to you?

  30. Thought I might pass along a few words about Media Pass. VeloceToday is not a blog but a weekly online magazine about classic cars. We began the process of installing the Media Pass late last year. Our idea was to charge for all the articles in our archives plus offer new premium articles available only to those who subscribed to our premium service. At the same time we continue to send out 3-4 free articles per week, just has we have been doing for ten years. So we have a premium and a ‘freemium’ service which allows us to retain our customer base and not affect our ad dollars.

    The staff and CEO at Media Pass have been great to work with. They helped me plan, set everything up and fix any glitches along the way. We have been selling subscriptions now since November and are extremely happy with the results so far.

    Pete Vack

    1. I’m only just joined MediaPass Pete but I can already attest to their good service.

      It’s good to hear from a long term member and I hope to learn more ways of utilizing their service.
      Sire recently posted…Of Links Lists And Other Blogging MattersMy Profile

  31. Another great and informative post from Sire! Bravo my friend. See, I keep learning new things every day. Will also be anxious to hear of your progress and how this all goes.

    I’ve never really cared for Google Adsense only because I not only hate the look of those ads all over my site, but don’t think the little money you make from them is worth taking your readers off your page. So this is a great alternative to that.

    Thanks again Sire for your awesome information.


    1. Thank you Adrienne, I’m glad you liked it.

      I still use Adsense, I don’t mind the way it looks as long as it continues to put money into the coffers. :tongue_laugh_ee:
      Sire recently posted…Of Links Lists And Other Blogging MattersMy Profile

  32. Quick question for you… to impliment this on a page, do I have to drop to acrual HTML to install the code? My installation of wordpress is busted and when I click the HTML tab in the post editor all I get is an error. I can not drop to HTML

    1. I’m afraid so Allan as it won’t work in the visual mode. If it’s a theme problem why not switch themes so that you can install the code and then switch back after it’s done?
      Sire recently posted…Of Links Lists And Other Blogging MattersMy Profile

  33. Though the concept of Mediapass is good, I am of the view that it won’t be useful to all bloggers. If my issue is solved online, surely I will do the needful. Surely, no one would buy a beer to someone like my brother, who blogs about literary stuff.

    1. You are 100% correct Stan, it may not be suited for all blogs. In fact, even the blogs that may be suited for it would only have one or two posts where it could be utilized.

      The thing is it’s there for those who want it and knowing what is required may even give some bloggers ideas for how it can be utilized so they may start planning future posts for where they can use it.
      Sire recently posted…Of Links Lists And Other Blogging MattersMy Profile

  34. Ok, but won’t you lose your great SERP rankings if it’s restricted content now? In other words, won’t Google drop you out of the listings if it can’t see your text? And if Google sees your text, how will you avoid other visitors from seeing your text?
    TJ McDowell recently posted…Make Money With Photography By Cutting CostsMy Profile

  35. I think, it will result in lose of traffic..

    1. Not at all. The post I picked is in the archives and none of my regular readers would access it. Yet it gets about 100 page views, all from search engines, a day which makes it the perfect candidate for this system.
      Sire recently posted…Do You Want To Outrank The ProbloggersMy Profile

  36. Informative share! It is good to know about something like Mediapass exists when every other day you hear about the inability of bloggers to make some profit/revenue from their blogs. Thanks!

    1. That’s true Brent. which is why I’m always on the look out for new ways to increase our online earnings.

  37. This is an interesting and novel idea Sire! I can see how it is the perfect fit for a post that amounts to paying for a little technical support! While it does not work for all, or even most bloggers – theres a time and a place that that is a powerful answer to a little extra cash in the pocket. Well done and I love how you constantly think outside the box!

    1. Hey Kimberly, I have to admit that at first I couldn’t see an application for MediaPass but after a bit of thought it finally dawned on me. Reckon I must be getting old huh?
      Sire recently posted…Do You Want To Outrank The ProbloggersMy Profile

  38. Thanks for the info, some blogs are challenging to monetize and it’s so good to have one more way to earn a few dollars. I didn’t realize this was a possibility.

    I really like way you have implemented it too. Putting it on a post that has provided fee helpful advice previously, really fits with my view of giving fist and seeking recompense later. Mediapass really ticks a lot of the boxes for me – thanks again

  39. Seems like a valid option for those offering really great content that is hard to find elsewhere. And another option for monetizing never hearts.

    1. That’s how I see it Meg.

  40. Hi Sire,

    Many thanks for this info. It’s definitely a good way of monetizing old content. I think I should be working towards using this right away. I’m checking it out now.

Comments are closed.