Click here to go to Win A Day Casino Mobile!

How I Am Marketing My Online Lottery Niche

The trouble with most sites out there is they’re so quick to tell you how easy it is to make money online, usually because they’re trying to sell you something, but they fail to tell you how hard it is to drive traffic to those sites which is so important because if you don’t have traffic you won’t make money. If you’ve been following my posts you know about my latest niche, Buy Online Lotto Tickets, and you know how I came up with the idea for this latest niche. Don’t worry if you haven’t read them yet as I will leave some related links at the end of this post.

Well, coming up with the idea and setting up the niche was by far the easiest part of this latest venture, now comes the hard part, getting the site noticed by the search engines and the myriad of potential online lottery customers. That’s where this post comes into play, I’m going to tell you what I’ve done so far in my marketing plan.

Backlink Strategy.

Getting backlinks is probably the most important thing, apart from providing good content, in marketing because if done correctly it will increase your search engine ranking thereby increasing potential traffic. While I could go out and purchase the links I know most people can’t afford that route so I’m taking the popular free route. :thumbup_tb:

  • Blog commenting: Commenting on other peoples blogs, especially if they use commentluv and keyword love, is the best way I know of getting backlinks. If you leave good quality comments, ones that stir the readers emotions, you will do more than just get a valuable backlink, you’re also likely to drive traffic from the post you left the comment on.
  • Leaving a comment in forums is also another way of getting backlinks, it’s the first way I used to do it but it’s taken a back seat to blog commenting. The last comment I left on a forum was this one, another one of my sites.
  • You could ask to exchange links with other bloggers. I’ve never gone that route because I don’t really like to ask for favours, even though it’s not really a favour, it’s more of a business proposition. Even so I have been getting my links on other blogs but that’s just because I own them.


I’ve done a few posts about Zaparena and before you go telling me how Google frowns on traffic exchange sites I think you should read this post, Will Google Penalise You For Using Zaparena? Still, you never know with Google :ponder_tb: The beauty about the way I’m utilising Zaparena is I don’t  have to have it’s ads on my lotto site and I do this by incorporating it’s ‘teaser’ feature. You see as soon as you send 20 people to Zaparena you’re allowed to post a teaser on their site which to all accounts is an ad. As I have several teasers on offer I decided to use them to promote my online lottery site.

As you can see from my teaser ad there’s no naked ladies and that’s just the way I want it because I am looking for targeted traffic. I’ve also used an accurate description of what I’m promoting so that anyone who clicks on it gets exactly what they are looking for. That ad will take them to How To Create A Online Passive Income which promotes my new lottery niche as well as the MyLotto affiliate. This is important because it may encourage others to try the niche and when they make money so will I.


Squidoo Wallpaper for iPhone
Image by coreyweb via Flickr

I thought this a great time to create a new Squidoo lens, one called Picking The Right Affiliate. I’ve used Squidoo before with a modicum of success so I thought it would a great way to promote my newest venture. If you’re a Squidoo member I would really appreciate you giving that post a ‘thumbs up’, you know, clicking on that little thumb icon at the bottom of the screen :wink_ee: Do that for me and I will return the favour. Leave a comment and I will leave a comment on one of your lenses. In other words you scratch my back and I will scratch yours.

If you haven’t joined Squidoo yet I urge that you consider taking the plunge. You can create your first lens by clicking on this link. Apart from gaining those important backlinks it’s a great way to build your brand and show people how knowledgeable you really are. Once you have joined don’t forget to fill in your bio as it allows you to insert some important links, links that will point others to your sites. Try it and I’m sure you will like it.

Apart from a couple of Tweets thats all I’ve done for the moment. Other tactics I have planned include:

  • Starting a FaceBook Fan Page
  • Updating MySpace
  • Updating Linkedin
  • A possible YouTube video, if I can work out the right angle
  • Some new articles for article directories

That’s about it for now but I’m sure that in my excitement to get this post published I’ve missed a hell of a lot out. I’m not worried thought because that’s what I have you guys for and what the comment section is all about. What things would you do to market a new niche and how would you go about it?

Digiprove sealCopyright secured by Digiprove © 2011
Previous Post

The Birth Of Another Blog, Buying Lottery Tickets Online

In my last post, The Secret To Online Success Is Passive Income, I told you all ... Read more

Next Post

Google +1 Showing Others Their Stamp Of Approval

Have you heard of Google's latest internet invention, something very similar to FaceBooks Like button? ... Read more

Please follow and like:
Follow Me

Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 55 Comments

  1. Sounds like you have the task well in hand, Sire. Have you had much success in using LinkedIn for promo work?

  2. I love Lottery! I wanna play and earn money!You can use other social networks to market your online lottery. I just hope it’s okay with Facebook.

    1. Don’t you worry Rachel, I’ll be checking out those social networks.

  3. Hey Sire,

    Pretty cool marketing strategy, however I’d like to ask you a bit more on the article directories part, do you mean something like ezine articles ?

    I’ve heard that marketing strategy went down since the last Google panda’s update but I may be confused about article directories and ezine articles.

    On the other hand, I’ve heard LinkedIn is awesome to get really high rank and I believe you can also link your websites, tweeter and so other social media apps to it but I can’t exactly tell how as I haven’t done it myself.

    With video we all know YouTube simply dominates this area, on my particular case that is something I still have to face somehow because I really really don’t feel comfortable speaking to a video camera.

    Thanks for sharing this and before I forget, I have something cool for you, I’ll tell you more about it later as I may need a bit of feedback on that. ;)

  4. A very well thought out plan Sire. Now that’s an interesting niche to be in and you know people still will continue to play lotteries thinking that there is an easy fix to their financial troubles. I’ll be very curious to hear how this all works out for you. Especially with everything you have on the list. I’m not going to be negative about any of this until we hear from you otherwise. All I’ll say is that I’ll be very curious to see which methods are working for you. So good luck with that my friend.


    1. It’s just a start Adrienne, the blog isn’t a week old yet. Using less than this has built this blog to what it is today so I’m sure it will work for my lottery site.

      Either way I will be sure to keep you guys updated.
      Sire recently posted…Blogging Playing Second Fiddle To Home MaintenanceMy Profile

  5. Interesting post! Thanks for the tip on Zaparena, will check it out. On another note, I have a quick question — how much time to do you spend posting comments on other blogs? Is there a tipping point that you’ve found where the comments start to drive traffic to your site?

    1. Nowhere near as much as I used to Dana, I just don’t have the time. At the moment I only comment on those blogs who left a comment on this blog, something that I’ve been doing since this blogs conception. If I could do more I would.
      Sire recently posted…Failure Is The Next Step On Your Journey To SuccessMy Profile

      1. I discovered a great way to get awesome links back that you should try out Sire. Write a guest post on a decent authority niche blog with 1 or 2 anchor texted key words. Then use blog comments to link back to the guest post. This will drive good google juice through the highly relevant links on the relevant niche site and provide more boost to those links. I have been experimenting with this strategy for about a month and it has given some of my terms a good boost.
        Damon recently posted…Debt Settlement – A Reality CheckMy Profile

        1. That’s a good tip Damon but I’m not one for writing guests posts. I know I should but I find them too stressful. I wrote about my last guest post in Building Your Brand With A Guest Post

          Even though that post got a whole heap of comments and ReTweets, not to mention enabling me to link to so many posts on my various blogs thanks to commentluv, I can’t see myself doing another guest post anytime soon..

  6. Twitter:
    Interesting stuff, Sire. I’m not sure you’ll get away with the Facebook fan page for lotto; that would be kind of a challenge, but hey, you can always give it a shot and all they’d do is shut it down if they didn’t like it.
    Mitch Mitchell recently posted…Is Your Work Worth NothingMy Profile

    1. Why, do they have something against lottery agents? It’s not like it’s an illegal activity or anything. Heck some of them are even affiliated with the governments. Still, even if that is the case I’m sure I can think my way around it.
      Sire recently posted…The Birth Of Another Blog- Buying Lottery Tickets OnlineMy Profile

      1. Twitter:
        I don’t really know; just a funny feeling I have. Thing is, you can’t ask them up front and if they end up not liking it, then one day it’s just gone & you have no access to it. They’re kind of funny about certain things, if you know what I mean.
        Mitch Mitchell recently posted…Accepting Advertising Pricing- Visuals- EtcMy Profile

  7. Hi Sire

    Interesting post. Sounds like you have your plan worked out. I haven’t been around so much lately cos I am busy writing articles for a new site I hope to launch in the next week or so.

    Diverifying seems to be the name of the game eh ;-) I am approaching my new site very differently to my lavender blog. Have learnt heaps from it but know that there is more to come. And I sure need to learn more about marketing lol

    Have a great week Sire.

    Patricia Perth Australia

    1. Sure have Patricia and that plan is to make this new site succeed :drunk_tb:

      You have a great week as well and the best of luck with your new site.
      Sire recently posted…Ah- If Only All I Had To Do Was BlogMy Profile

    1. I reckon you would find it a lot more exciting April if you gave it a go and proved it actually worked :wink_ee:

  8. Another great online marketing strategy is to check where your competitors are all linked from. This often gives plenty of good ideas of links to copy or entire strategies to replicate.

    Also, it seems that you do most work yourself. Is there a reason you don’t outsource some of the link building? You can get stuff like that done for quite cheap. It would allow you to focus mostly on managing your blogs.

    1. Jeremy, most people do not have the funds to outsource and so I do it this way so I can learn how to do it on my own and then I can pass this information on to them.

      Thanks for that tip, I will be sure to check that out.
      Sire recently posted…To Tweet Or Not To Tweet- That Is The QuestionMy Profile

      1. The reason that most people don’t outsource is because they assume it is too expensive. If you know the best places to find cheap help, it doesn’t have to be expensive. I know how to do link building myself, but it is much better use of my time to outsource the link building and focus on other important tasks. It is a great way to build up a business from a 1 man show to a thriving online business. You just have to carefully pick your projects and ensure they are working on something that will improve site income.

  9. Dear Sire I like to read about your lottery blog I find it intriguing. I really like how the Squidoo lens look If I understand correctly they are a fairly customizable blog submission site.

    1. Valerie, I suppose you could say Squidoo is a little like a blog in that you can share information with others. Unlike a blog though I think there are certain guidelines you have to stick to. Still, it does have a large readership and so if you create a popular lens you will get a lot of exposure.
      Sire recently posted…Easter- It’s More Than Just A Public HolidayMy Profile

  10. I had no clue that you could sell lottery tickets online. Doesn’t that fall under online gaming. Or are you not in the states?

    1. David not only am I not in the States, I’m not the one that sells the tickets. I merely supply the traffic to legitimate sites who do and in doing so I get paid.

  11. Your post is a good marketing strategy most especially for bloggers who want to increase the traffic to their websites.
    I’ve done blog commenting and forums as well to increase site traffic but I’ve heard LinkedIn is another way to get really high rank. Also, using social media sites like Facebook, Twitter, etc.

    1. I’m not sure it will increase a blogs rank any more than some other link but the way I look at it is the more links the merrier. :smile2_ee:

  12. Nice read Sire.You tips will help me to promote my new niche blog which I’ll start very soon.I have to learn lot from people like you.

    1. That’s why I wrote, so others can learn from my experience. :smile1_ee:

  13. Just logged into Squidoo and gave your post a ‘thumbs up.’ I would say you could return the favor, but somehow my lens is still showing up as ‘under construction.’ I’ve used Squidoo, as well as some other free Web 2.0 sites, to try out some article spinning to get more backlinks to my sites. So far, it’s worked wonders.

    1. Thanks for that Petra, and I did try to return the favour but like you said there was nothing there. I know it’s stating the obvious, but you did publish it didn’t you?

      1. Well, just went back and double checked. At the risk of sounding like a complete moron, no I did not publish it. Glad you stated the obvious! Feel free to give my article a thumbs up now, though :)

        1. Hey Petra, don’t worry we’ve all done that at one time or another. I just went over but although it says you have one article it doesn’t give me a link so I can check it out?

          1. Can you see it now? Not sure what the problem is..

            1. I can only see it when I click on that link Petra. I notice you haven’t installed any modules, you need to install at least 5 modules. You will see a bar graph on the right, check your progress buy clicking on ‘see your progress’. I think you will need to have all but the last two ticked for your lens to show publicly.

            2. Thanks for all of the information! I’ll have a look into creating some modules and let you know once it’s done so you can (finally) give me the thumbs up! :)
              Petra recently posted…Aus allen Wolken gefallenMy Profile

  14. Creating website and blogs is very simple but hardest part is getting any traffic. Without any backlinks, even professional looking sites with great content will fail because of absence of traffic. Thanks for sharing backlink strategy you have been using to market your site. Good luck.

  15. I have heard a lot about Squidoo in the past, and even read a lot of good articles, however I have yet to sign up and make an account. Perhaps I will soon, it sounds like it is a great marketing tool.

    1. Especially if you make a very popular lens.

  16. It sounds like you have your marketing statergy pretty much planned out for the future Sire! I would suggest adding to your list, to set up a Google Ads or Youtube Ads campaign, im just getting started with the Youtube ads at the moment, but it looks really promising.

      1. Apologies Sire, i dont know how i managed to miss that, reading back over it now.
        Let me know if you manage to find a sutiable method!


  17. Hi Sire,
    promoting your online lottery niche, do not forget to write a few good press releases and submit them to the PR sites which google is using to republish the PR news (key words: online lottery – search in the google news section). Spin the press releases and when submitting to the different PR sites interlink your spun press releases (build a link wheel) That for sure would boost traffic to you online lottery niche.
    Regards. Arthur

      1. PR submission sites are fantastic, but make sure to pick up only those which google is using to republish the news. Besides, you can oursource your PR submissions as well.
        Regards. Arthur

  18. Twitter:
    Interesting post Sire. I never even heard of Zaparena. And I am one of those against traffic exchanges (I just dont think they are very productive). But, with what you described, it doesn’t sound too bad. I bookmarked the site to go back and read a bit more about how it exactly works.

    By the way, your post on squidoo is very interesting. I specially liked what you said in the comment section about how from your offline business (deli) you learned that the same people always come back, so you found something that would have the same effect online. That is a great tip.

  19. Twitter:
    By the way I gave your post on squidoo a thumbs up, not just because you asked, but because it was actually a very informative post as well. Thanks.

    1. There wouldn’t be a problem if people did the right thing by leaving good comments and following the procedure set out by the comment policy if one exists. I delete many comments on a daily basis just because they do not do that.
      Sire recently posted…Be Prepared To Spend Money To Make MoneyMy Profile

  20. Ok, I am kind of lost on this backlink building thing.
    Ok so I have been building backlinks for a little while for my site. But I am not seeing them being effective. I was reading last night that when building backlinks you need to focus on your keywords in your anchor text. So if I am posting on blogs my anchor text should be in my name? Is that correct? Otherwise I need to use a <a herif thingie for links right? Or is the keyword in the name thing only for blogs that have this comment luv feature? Ugh If so I have wasted alot of time and energy with this. Anyways could you explain how to get the most out of my blog comments with out spamming.

    1. Hey Ryan,

      the keywords reflect whatever you are promoting or what you want the search engines to pick up. For example, whenever someone searches for buy lottery tickets online I want them to see my lottery site on the first page of Google. That being the case I use those keywords, or combinations of those keywords, on my blog, in the meta tags, titles blog posts etc.

      When commenting on blogs I also use them on those blogs that have CommentLuv Premium or KeywordLuv. As an example, if I was to leave this comment on your blog in the url of the comment form I would leave Sire@Buy Lottery Tickets Online. For those that only allow three keywords I would shorten it to Sire@Lottery Tickets Online etc. When the comment is published it would say Sire from Buy Lottery Tickets Online above the comment and below the comment, if they’re using Commentluv, it would leave a link to their last post.

      I hope that explained things for you if not let me know where you’re stuck and I’ll give it another shot.

Comments are closed.