How Amazon And The Power Of Keywords Can Increase Your Earnings

In my post Using Amazon;s Conversion Power To Generate Christmas Sales, I spoke of how two Aussie bloggers were successfully generating quite a good income as an Amazon affiliate by using text links instead of banners.

In this post I want to tell you about another method of increasing your blog’s earning potential as an Amazon affiliate. Let’s consider Google Adsense for a moment. The reason anybody clicks on an Adsense ad is because Google places targeted ads on your blog. These ads are targeted in the sense that the ads shown are supposed to be related to the content in your blog.

The problem is that a lot of the time the ads shown have no relation to your content at all. It’s not Google’s fault as it would be impossible for them to consistently place ads that are always related to your content. A lot of the time they may select the wrong set of keywords and therefore display totally unrelated ads. I reckon it’s safe to say that if they were to consistently place relevant ads your Adsense avenue would increase.

So, how does this relate to Amazon? Well, I accidentally stumbled on a way of displaying keyword related ads on your blog, or in any particular post of your choosing.

Let me demonstrate. Let’s say I was doing a post on sexual aids for my Top Sexual Aids blog. Somewhere in the post I would put a keyword targeted ad, for this example I used ‘sex aids’ as the keyword and ‘Health & Personal Care as the product line and a normal banner as my ad.

Let’s try another example. Let’s say I did a post on affiliate marketing. I entered the word affiliate in the appropriate area, I then chose books as the product line and I would then select the appropriate ad size. For this example I chose a 300×250 ad.

Are we getting exited yet? No? Well you should be. For those of you who are getting exited I am going to show you exactly where to go on the Amazon site so that you too can put targeted ads on your site. If you already know how to do this, well shame on you for not sharing this with us. :guns_tb: :lol_ee:

OK, once you have logged into Amazon you click on the Reports tab. Scroll down to where it says Recommended Product Links, and just under that you will see Keyword and just below that a link saying Build more. Click on that link and you will be taken to Amazon’s keyword ad building area.

Happy keyword rich ad making.

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Peter Pelliccia

I'm an Aussie blogger who loves to blog and share everything that I've learned on my blogging journey, including blogging tips and ways to blog for money. I am also trying to make my way on YouTube. You can follow my progress by subscribing to My Bonzer Channel.

This Post Has 43 Comments

  1. To date, Amazon hasn’t bought me in a single cent. I’m not happy about their business model where they split their store in regions.
    .-= Gordie´s last blog ..How To Use Goals, Autosuggestion, Commitment And Consistency. =-.

    1. I didn’t know that Gordie. I haven’t made all that much to date lately either, but I don’t blame Amazon for that. I think it’s more to do with the way I place their ads and they type of ads I’ve been using.

      As I am now able to place ads that are more target tom the reader I can only hope that my Amazon revenue will increase. Only time will tell.

      1. I’ve made money from amazon. Not a lot of money, but some.
        Thanks for the tips Sire. Where do you recommend adding the banner?
        .-= Rose´s last blog ..House of Chaos- My Stressful life =-.

        1. That depends on how your blog is configured Rose. As Google has prime position on the top left, I usually place it at the bottom of the post, as the eyes are eventually directed there as they read the post.

          If it’s a particularly long post I have been known to break them up with some banners in between. If you were going that route I would suggest using different keywords.

          1. Thanks Sire.

      2. I just found out there is meant to be a plugin for WP users that can somehow help you to get commission for every sale whether it be Amazon U.S. or Amazon U.K. It meant to help bloggers get the commission on every sale they referred to Amazon, no matter which one.
        .-= Gordie´s last blog ..How To Use Goals, Autosuggestion, Commitment And Consistency. =-.

        1. Do you have a link Gordie? I’d love to go and check it out.

          1. Hey Sire,
            I can’t recall who told me about the plugin. It was a week ago or so. Sorry, man.
            .-= Gordie´s last blog ..How To Use Goals, Autosuggestion, Commitment And Consistency. =-.

            1. No worries, I’m sure someone will know.

  2. Ouch, ok I did know about this but I was not using this exact method for my business site. What I did was display pic and text links for specific products I chose manually. Takes time and effort but it is razor-targeted I believe. Sometimes though, I add a link using the above method, so the reader can have other possible choices, just in case the first specific ones don’t ring a bell.
    .-= James Moralde´s last blog ..Track Cell Phone =-.

    1. Yeah, I like this method because I am the perpetual lazy blogger and I will utilize anything that will save time.

      I agree your method may work better if you pick the right product.

  3. Sire, I use adsense on my sites, but because I live in the great state of North Carolina, and our legislators were tossing around the idea of the “Amazon Tax” so Amazon canceled all affiliates here. I really would love to have Amazon ads on my sites, but will have to figure out some other way to do it besides move!

    Also, I see ads on my new site for contractor services because in my first article I wrote a small “about me” description and I have been a contractor most of my career. Hopefully that will change over time as I add more articles.
    .-= Keith´s last blog ..Upgrade to WordPress 2.9 Problems =-.

    1. Man, you Yanks continually surprise me. I can understand when American affiliates snub their noses at us Aussies and won’t let us join, but to have one of your own knock you back because of some tax that may never have eventuated? Makes no sense.

    2. Consider running your business or at least the Amazon part of it through a LLC or corporation set up in another state. Government types who spend their lives trying to figure nout how to further leech on those of us who actually produce anything should be turned back wherever possible.
      .-= Keith@Norman Rockwell Art´s last blog ..Jan 17, Puppy Love, Norman Rockwell Saturday Evening Post Cover 1926 =-.

      1. Yeah, that pretty well sucks. I think governments and tax departments are all the same no matter where you are.

        Years ago I invested in a Bruce Willis film because at the time it was a legal venture and it meant I could defer paying the tax for seven years. The year after the tax dept. decided to change the rules, and back dated the legislation catching everyone it it’s vile net. I was fined an exorbitant amount and had to take a loan because they wouldn’t accept payments saying I could sell the home to pay the fine. Ass holes.

        In the end there was a class action against them and seven years down the track we won and I got my money back.

  4. I always think that amazon have great affiliate system. And it seems that i am right.
    .-= Dana @ Online Knowledge´s last blog ..Build Bond and Trust Trough Comments =-.

  5. I’m very new to affiliate marketing/blogging and plan on using Amazon mostly, so this is a great help to me. Thanks for sharing!

    1. No worries Matt, let us know how it goes.

  6. I am not an affiliate lover but hope will be in someday. The thing catch my eye in this article is keyword. It’s look like every service putting importance on keyword and we have to utilize it to get more from it.
    .-= Arafat Hossain Piyada´s last blog ..Following Microsoft Virus Scanning Advice May Push You In Danger (Security Alert) =-.

    1. I reckon the only affiliate lovers out there are the ones doing well at it. The rest are just hoping for the best.

  7. The only thing I ever sold from Amazon Affiliates were a couple of MP3’s that I did not advertise on my blog. Weird, eh? I might give them another try down the road. I love the idea of it.

    By the way, did I see a cock ring up there? :-O Dear God lol
    .-= Heather Kephart´s last blog ..Hyenas and Secret Cheerleaders =-.

    1. Do you know Heather, I didn’t even know what a cock ring was until I started my sexual aid blog, and I’m in my fifties? How does a nice young girl like yourself know of such things :devil_tb:

      BTW, I think you should give Amazon a go.

  8. I haven’t earned much from Amazon. All I have done is a few book reviews with links. I am anxious to see next months roundup of earnings to see how you do on Amazon.
    .-= Ned Carey@Baltimore Investing´s last blog ..Today’s Quote =-.

    1. Ned, seeing as how yours blog is real estate orientated, you could probably find heaps of related books that you could promote both in your posts and in the sidebars.

      1. I agree. I have a friend who have a very good real estate Nebraska-based blog which is doing several grands a month just with Amazon. Try testing it out.

        In make money online niche though, I doubt it will work that well.

  9. Another great trick, Sire. I will have to try this one. Generally I choose a specific product and link up, but would like to give choices and would probably put at the bottom of the post as well. Or, when I do one of my extreme rambles maybe stick one in the middle of something completely inane. This could actually be fun. Hmmm :clap_tb:
    .-= Anne@AnneOnLife´s last blog ..Winner of the $35 Jiffy Lube Gift Card =-.

    1. Yep, that’s me Anne, I’m all for a bit of fun, especially when blogging is concerned.

  10. This is a cool tip Sire but I’ve already abandoned the Amazon affiliate idea some months ago. If I haven’t told you before or maybe I forgot, I’m pretty bad at affiliate marketing.
    .-= Mathdelane @Software Critics´s last blog ..Join Software Critics’ $1,500US New Year Giveaway =-.

    1. What, and you think I’m an expert. :laugh_tb: I wouldn’t give up on Amazon yet. I haven’t made much at all, but that’s probably my fault not theirs.

  11. Being in NY, I’m not even sure if I can use amazon anymore.
    .-= Dennis Edell´s last blog ..The $10 Winner And More Good News….. =-.

    1. You’re kidding. It amazes me that an Aussie can use it and an Yank can’t. It is an American company isn’t it?

  12. Cool, I’ll try this with my other blog since it’s getting a good traffic lately.

    Thanks for the tip Sire!
    .-= Jp Manching @ Beginners Blogging Guide´s last blog ..Organize your Twitter! =-.

    1. Always a pleasure JP.

  13. Lots of American companies cut off certain states thanks to new affiliate tax laws.
    .-= Dennis Edell´s last blog ..The Final “Official” Post For DSWM! =-.

    1. But why, it’s not like they have to pay the tax is it?

      1. They have to collect it, just like any other business now.
        .-= Dennis Edell´s last blog ..EMERGENCY POST – MaxBlogPress Ping Optimizer plugin might be DEFECTIVE! =-.

        1. Whoopee. As if I stopped calling on my customers when I had to collect tax.

          1. I dunno. I guess they crunched numbers and a couple hundred thousand wasn’t worth the headache?

            I never really bothered reading up on it, when the news first hit.
            .-= Dennis Edell´s last blog ..EMERGENCY POST – MaxBlogPress Ping Optimizer plugin might be DEFECTIVE! =-.

            1. Still think it’s weird, but then they probably need the extra cash to pay their CEO’s

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