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Happiness In New York City Is All About Peanuts

I don’t know about you but even as an Aussie I grew up with Charlie Brown and the other now famous Peanuts characters, my favorite of which would have to be Snoopy. As stated in Wikipedia, “Peanuts is a syndicated daily and Sunday comic strip written and illustrated by Charles M. Schulz, which ran from October 2, 1950, to February 13, 2000 (the day after Schulz’s death), continuing in reruns afterward. The strip is considered to be one of the most popular and influential in the history of the medium, with 17,897 strips published in all,[1] making it “arguably the longest story ever told by one human being”, according to Professor Robert Thompson of Syracuse University.” Syracuse, isn’t that where you’re from Mitch? :drunk_tb:

Anyway, I got this email today from David Kirschenbaum, who happens to be the PR and events coordinator of the Peanut Butter and Co, that included a press release about a sweepstakes that Ziploc Peanuts All Stars CardsPeanut Butter and Co and Charles Schulz’s Peanuts have partnered to create. He thought that perhaps I would like to include it in a post, and you know, he was right because I think it is a great promotion. Without further ado here is the press release.

Happiness is a Trip to New York City

Peanut Butter & Co., Warner Home Video, Peanuts Worldwide, and Delta Vacations join forces to offer the Happiness in NYC Sweepstakes
(New York, NY) To celebrate the release of Happiness is a Warm Blanket, Charlie Brown, and two succeeding Peanuts DVD releases, Peanut Butter & Co., Warner Home Video, Peanuts Worldwide, and Delta Vacations have teamed up to create the Happiness In NYC Sweepstakes.


Five lucky winners will be chosen from three contest periods running throughout 2011,Ziploc Peanuts All Stars Cards corresponding with the release of each of the three new Peanuts DVDs. These fifteen winners will each receive a prize pack containing Peanut Butter & Co. products, Peanuts DVDs and merchandise. Out of these winners one grand prize winner will be selected to win a deluxe trip for four to experience “Happiness in New York City.” The vacation package includes round trip airfare and hotel accommodations as well as lunch at the Peanut Butter & Co. Sandwich Shop, tickets to a Broadway show, and VIP access to New York City museums restaurants and shopping.


Promotion for the sweepstakes will appear on Peanut Butter & Co. products throughout 2011, as well as in national print, online, direct response, and social media channels. There is no purchase necessary to enter the sweepstakes.  For a complete set of rules and to enter, consumers can go to


The contest entry site also includes a link to watch the trailer for Happiness is a Peanuts MetLife All Star Cards - LucyWarm Blanket, Charlie Brown. This new and original work is the first of 3 new Peanuts specials in five years and is comprised of original comic strip ideas created by Charles Schulz. In this heartwarming new tale, Linus is pushed to his limits when he learns his grandmother is coming to visit and plans to rid him of his most cherished possession, his beloved security blanket. As grandma’s impending arrival looms closer, the Peanuts gang finds ways to try and help Linus lose his dependence on his fuzzy crutch.


“Peanut Butter & Co. is thrilled to be a part of the launch of this exciting new chapter in Charles Schulz’s storied Peanuts franchise,” said Lee Zalben, Founder & President of Peanut Butter & Co.  “We think that this is a promotion that consumer will really “go nuts” for…pun intended!”


Craig Schulz, son of the Peanuts creator, served as one of the executive producers and writers of the film along with Stephen Pastis, who wrote the special as well.  Peanuts MetLife All Star Cards - LinusHappiness is a Warm Blanket, Charlie Brown was also executive produced by Paige Braddock and Linda M. Steiner and was directed by animator Andy Beall (Up, Ratatouille) and Frank Molieri (The Simpsons Movie, SpongeBob SquarePants Movie).


The film, produced by Warner Premiere, is set for release on DVD by Warner Home Video on March 29, 2011 and will retail for $19.98 SRP.


The two other Peanuts films for release this year are Happiness is…Peanuts™: Snoopy’s Adventures on June 14, 2011 and Happiness is…Peanuts ™: Snow Days on October 18, 2011.



About Peanut Butter & Co.

Peanut Butter & Co. began as a sandwich shop in New York City serving nothing but peanut butter sandwiches.  The Company’s ten varieties of all-natural peanut butter: Smooth Operator, Crunch Time, Cinnamon Raisin Swirl, White Chocolate Wonderful, Ziploc Peanuts All Stars CardsDark Chocolate Dreams, The Heat Is On, Mighty Maple, The Bee’s Knees, Old Fashioned Smooth and Old Fashioned Crunchy are made exclusively from a special blend of USA-grown peanuts chosen for their taste, texture and natural sweetness.  The Company’s products are sold at over 10,000 stores throughout the US and Canada, including Whole Foods, Kroger, Target, and Walmart, as well as other leading grocers and natural and specialty food shops.  Peanut Butter & Co. brand peanut butter contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup, and is both dairy-free and gluten-free.
About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global Ziploc Peanuts All Stars Cardsdistribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.



The Peanuts characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands.


About Delta Vacations

Delta Vacations offers customizable vacation packages that combine flights on Delta Air Lines®, Peanuts MetLife All Star Cards - SchroederDelta Connection® carriers and Delta Worldwide Partners with hotel stays, rental car, sightseeing,  entertainment and escorted tours to more than 200 of the world’s most appealing leisure destinations. Its marketing alliances allow travelers to earn bonus miles, credited flight miles, and Medallion Qualifying Miles with the SkyMiles program via more than 16,000 daily flights offered by SkyTeam alliance carriers. For more information, consult a travel agent or visit


I included the whole release, except for the pictures as I added those because I thought it was a nice touch, as I thought there was a lot of stuff in there that many of you might find interesting.

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Peter Pelliccia

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This Post Has 26 Comments

  1. Sire~
    Have a blast with your wife! You’re the greatest!

  2. Like most members of the civilized world I was raised with the Peanuts cartoons, and have always loved them. I’m glad to see a new movie in the making.

    I clicked through to check out the contest rules. Nothing too rough there!

    Thanks for the heads up.

  3. Twitter:
    Yes, that’s where I’m from Sire, and of course I love NYC! I’ve clicked on the link and I’m entering that bad boy! :-)
    Mitch recently posted…Keep Hope AliveMy Profile

  4. Twitter:
    Really? I thought you’d get something out of it. I mean, not even any peanut butter? I’d post it for peanut butter… well, no I probably wouldn’t. lol
    Mitch recently posted…Better Blogging- Part OneMy Profile

    1. Nope, not even any peanut butter, and my son loves peanut butter. :smile2_ee:

      Still, it’s good to be able to offer your readers a chance to win something every now and again, and I hope one of my reader does just that.
      Sire recently posted…Do You Know Who Is Really Commenting On Your BlogMy Profile

  5. Hey Sire
    Thanks for bringing back a few old memories.

    “… ran from October 2, 1950, to February 13, 2000”

    Didn’t realise that and I would be pushed to remember the characters name.

    The great thing about the characters is that because they were kids, and a dog, they could actually say the things that adults think, but never say.

    Thanks for giving us all a great start to the weekend.
    Keith Davis recently posted…Oh Mr Darcy…My Profile

  6. Hi Sire,
    Am just a little bit jealous – NYC – exciting destination.
    My special favourite Peanut image is Lucy leaning on the stall- the sign above says

    The Doctor is In

    Hmm – it’s a closed shop Sire – ‘s alright for Allan and Mitch but if you live in Australia, you can’t fill out the coupon. There is no country option and of course Western Australia doesn’t appear in the list of states.
    Anyway you just go on your holiday and don’t worry about US not getting to NY ! :guns_tb:
    bon voyage!!

  7. Hi Sire,
    As i am not from America so didn’t know about Peanuts Story. But after your introduction to it I am having a great interest in it.

  8. I used to love watching Snoopy, woodstock and Charlie Brown when I was a kid, will have to get the DVD’s for my daughter when they are released. Its a shame the competition is only for the US. The peanut butter varieties sound good though, hopefully they will appear in the UK soon and not just the US and Canada. MMMmmm Cinnamon Raisin Swirl my mouth is watering just at the thought of it.
    khaled recently posted…What are the Differences Between Natural and Cultured PearlsMy Profile

    1. I just recently returned from the US and I was surprised how many products have peanuts or peanut butter in them. Seems to me they really love their peanut butter.
      Sire recently posted…Back From LA With A Tip For BloggersMy Profile

  9. I grew up in Minneapolis and there is no place that loves Schulz like us Minnesotains. He is a religon to us.

  10. Yes Peanuts is quite a classic comic. They always play a Charlie Brown Christmas on tv every holiday season. I’m not familiar with Peanut Butter and Co. I don’t think we have that brand here in Canada. So I assume this contest is not open to Canadians.

    1. You should go and check it out Jeremy, who knows you may get lucky.

      1. I didn’t realize that there was a Peanut and Co. I do love the Christmas and Halloween Specials they have played through out the years. I also enjoy reading them daily in the paper.

  11. This post definitely brought back a lot of memories specially Snoopy, I think this character has lot of fun. To be honest by now I’ve actually forgotten that it was named peanuts, peanut butter so definitely the post refreshed my memories.

    1. Glad you liked it Linda

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