This may be a strange question, but it is one that I often ask myself, especially after checking out a lot of blogs and reading what they have to say. It seems that a lot of the time bloggers are simply struggling to appease the big boys at Google. Sure they try and produce quality content, but they also try and saturate it with what they hope to be good keywords and sometimes this affects the quality of the post as the keywords become more important than the content of the post.
So I had to ask myself, ‘Am I after that all important PR?’ In a way I suppose the answer would have to be yes, but the question is, how far am I willing to go to get it? It’s obvious that the road to a high PR means that I should curtail to Google’s wishes but is it worth it? Let’s look at some of the things that they say a blog should be to obtain a good PR.
- No-Follow: Apparently this is a biggy because if you change your blog to a do-follow blog they reckon that you will leak your PR to all your commentators. So, do I reward my commentators or should I make Google happy by changing my blog to a no-follow blog? As my commentators are so important to me, after all, the whole idea of the posts are to solicit comments, my blogs will stay as a do-follow blogs.
- Paid Posts: Now I know that Google hates blogs that take paid posts opportunities because I was one of the bloggers who lost all his PR for doing so. By Paid posts I mean those bloggers, such as myself, who do posts for sites like PayPerPost, PayU2Blog and the like, but did I do what a lot of other bloggers did after being Google slapped and remove all my paid posts? No Way! It’s my blog and I should be able to run it the way I see fit. Heck, as long as I don’t post crap relating to porn and stuff why should they care if someone wants to pay me for doing a post for them. Whatever happened to free speech?
- KeyWord Stuffing: Having the right keywords in your title and post is important if you want to get noticed by all the major search engines. If you get this right it will have a direct result on your SERP (search engine results page) and you could well end up on the front page of the search engines. The thing is that you do not want to take it to the point that the keywords become more important than the topic as it will wreak havoc on the quality of your post. Phew, that’s one thing I don’t have to worry about as I find that doing keyword research is a bore and takes the fun out of blogging. What I usually do is construct the post first and then as I’m proof reading I pick out some words that I feel may make good keywords, so in essence the post comes first and the keywords second.
Hopefully this is making sense. I am not trying to convince anyone on how they should run their blog, heaven forbid. I am merely trying to state my personal view that as far as I am concerned I will only go so far to appease the Google Big Wigs. If I feel that any of their rules affect the integrity of my posts and personal views, then as far as I am concerned I will no-follow those rules.
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i think you have excellent points there. google should be working for us and not the other way round. do you care what place your name appears on the phone book? did you change your name to “AAA AAA” to appear first? i am kind of pissed of at the policies. i check my PR out BUT i have no SEO plugin enabled and i am not doing anything special. i am happy when people land to my site from search engines but i am not after it. what i am after is happier readers and readers that coming from a search engine will stay as readers. (sorry for derailing :)). all in all you are absolutely right!
stratosg´s Last blog post..“MCF: Huntsville” Christmas Giveaway
I am glad you agree, and don’t worry about derailing, I an just happy that you stopped by to comment; You know when you think about it, Google is where it is today because of us, Internet users and a lot of their earnings is directly attributed to bloggers and webmasters who choose to run adsense on their sites. In essence we are customers and it seems they forget that simple fact.
yah their domination is kind of alarming these days… their later stunts with the pr droppings i think will cause the bloggosphere to bring some kind of punishment :)
stratosg´s Last blog post..“MCF: Huntsville” Christmas Giveaway
True, but the only punishment we can apply would be the removal of their adsense code from our sites. I don’t see that happening anytime soon, at least not until we find other sites like Chitika that will take up the slack.
I was a PR5 at blogengage and when I went to do follow I dropped to a 3 and stayed there ever since.
All my blogs and website are do follow unless it’s something I need to change then it might not be.
I do many things that Google doesn’t like and I have felt the wrath.
bbrian017´s Last blog post..A Cruise Ship Date That Went Awry
Hi Brian, that’s just the thing. As big as Google is we should not let the search machine dictate to us how we should run our blogs, and when you look at it that is exactly what Google does.
When I started out, I thought better PR was top priority, but being a ‘n00b’ I never really altered the way my blog was set up. All I thought was, if I get good pagerank, I’ll get more people visiting as they’ll all want to comment! Later I realised that this wasn’t exactly true, and haven’t really thought about it much since then. If Im honest, I hadn’t even thought about keyword stuffing either, lol! I do try to make good post titles now, but thats more to get people to visit my blog from comments I leave on other websites :)
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That a boy Dan, now that is what I am talking about. Thinking too much about PR and all that other crap just takes all the fun out of blogging, and if there ain’t no fun in what you are doing, unless your working for the man, then whats the point?
With Google’s increased power there is definitely a case of “the tail wagging the dog”. I really vaguely care about my page rank status. From the various comments I get I’m obviously getting an audience somehow so I really am not bothered whether Google think I’m awesome or not. Yes, I am truly sticking it to the man! :)
My blog is do-follow simply because I believe in rewarding the people who make my posts more popular by taking the time to comment. The only no-follow part is for Wikipedia links – they have plenty of power and since they don’t do-follow why should I give them more links at the expense of my site?
Although keywords, backlinks and so on are really important if you have blogging as a job, for most of the poeple on the internet if you write a decent article they will read it.
ray´s Last blog post..December – A Survival Guide
That is so true Ray and while it is important to get good SERP results, it shouldn’t be that important that it controls how you write your posts. Thanks for taking the time to not only read and understand my point of you, but also for taking the time to leave a comment.
This is something that many of us forget to do – it’s all very well to install all sorts of plugins and use keywords and what have you, but it’s the comments that help popularise a post. To that end, if a blogger comments on my blog (in a good way with a useful comment, of course) I will go to their blog and do the same. It’s common courtesy, in my opinion, in the sense of, you came to my house and brought a gift so I will reciprocate. Much is spoken of about the blogging community, but some people are better members than others :)
ray´s Last blog post..WordPress 2.7
I don’t know if you know it but that is exactly what I am trying to do with the F-Group. I originally, mistakenly, became part of the do-follow group thinking that they were a group that would reciprocate comments. I was a little disappointed which is why I am trying to start the “You comment I comment back’ movement. It’s a bit slow but then maybe some bloggers just do not want to commit themselves.
You have some valid points here. I also have my blog as do follow and it’s going to stay that way. Now as far as keyword stuffing. This can be tricky because you do have to use keywords in the right places if you care about SERPs however if you over do it then it’s going to sound ridiculous which is also true. That’s why this is more of an art than a science and it also where quality inbound links with good anchor text can help out. In other words if you have enough quality inbound links with the correct anchor text you could rank for keywords that aren’t even on your site. however I still like to use keywords in the content because it does definitely help.
-Gerald Weber
Houston search engine optimization´s Last blog post..Round Out Your Social Networking Portfolio…With Your OWN Social Network
So tell me Gerald, what is your opinion of swapping blog reviews as a form of SEO? I used to do it in the past and I always thought it was a it was a pretty good way to increase your SERP as well as your PR as you could always stipulate your preferred anchor text?
Good post. I think the good way to go about it is write the content first and then revise it adding important keywords. If you write it only with keywords in mind the content becomes stilted and transparent. Just reads like an advertisement.
I also think dofollow’s the way to go. Unless you’re getting 100′s of comments a post, sending some minor rank through your comments isn’t going to hurt you too much and it inspires interaction.
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Well, I must apologize for your comment taking so long to appear as it got caught up by the spam filter, perhaps because of the name you chose? Anyway it’s nice to see someone new commenting and I agree that posting around a heap of keywords may actually make your post sound like an advertisement and I doubt that there are too many bloggers wanting that effect.
Sire,
It’s an interesting read. Like you I will write my post and then make changes to put the keywords. That way my thoughts won’t be dictated by what keywords I should write. But I like to think that only if you put in some relevant keywords would you get organic search engine traffic. But I don’t really go overboard with my keywords. I agree with you finding the keywords can be pretty boring.
Peter
Peter´s Last blog post..7 Interesting Facts That You Must Know About Forum Marketing
Yep, and the way I look at it, if blogging ever became boring I would probably give it away. That is the main reason why I don’t go overboard with all the different SEO tactics that are out there. For me the whole process of the post has to be short and sweet.
I had a PR3 blog long before I went to do-follow, and I still have a PR3 blog (just had to check, since I don’t track that stuff, normally).
I don’t write my posts or do anything on my blog that is intended for Google or any other search engine. I kind of take the attitude that I don’t want to become dependent on Google. I would rather depend on readers, so I do whatever I do with THEM in mind. This is why I recently added the ability to subscribe to tag feeds, so they get only the topics that interest them when they subscribe to a feed.
Sure, I have adsense on a few of my blogs, but that’s only for the people Google sends me, as regular readers are blind to those. Most of my sites carry different advertising that appeals more to readers and not info seekers.
I believe the idea that Google is God and you have to do whatever it takes to make Google happy is a bad one. What happens if there comes a day where Google ceases to exist? Where will you be? Back at the beginning again, trying to get traffic from another search engine?
I am kind of old school and believe the best way to get traffic is by word of mouth…the way it was before Google and other search engines came along. Site owners that were social got the traffic, sites that were good were spread by word of mouth. Think about the first time you heard about Google. It was probably from another living, breathing human.
The new thing is “social marketing”, but the new thing is just the old school way of attracting readers by word of mouth. There is little different in the way it is done.
Google is beginning to socialize their search, which will reward those that have never changed their ways from the old school way of doing things. If you have changed your methods of traffic building since 1999, if you have been chasing after search engine traffic and PR, building inbound links for PR rather than human clicks, you may be in for a big surprise when those that didn’t, beat you for the top spots and drive you off the front page. (not that those people even need the Google attention they will get)
Google has always suggested you build your site and do your marketing for people and not search engines. Take that suggestion to heart. In the coming years, you’ll be glad you did.
Pay attention to your subscriber counts, repeat visitor counts, where they are coming from other than search engines. Follow the comments back to the owner’s sites and see what they are interested in. Commenting on their blogs will make them more likely to return to yours. Become friends with your readers and go “hang out” with them, wherever that is. Pay attention to trackbacks that are sending you traffic. Pay attention to what readers are clicking on your site. Pick your advertising with your readers in mind. Get away from caring about search engine traffic & Adsense and build a loyal following that will bring their friends, who will bring their friends, and so on.
(btw: Sire, I think your CommentLuv might be broken. Most recent post it offers is from July and has been off my front page for a long time.)
Hey app, that was a brilliant comment and could be taken as a post all on it’s own. I agree with the word of mouth promotion which is the oldest form of promotion there is.
As for CommentLuv, I think it has something to do with Andy’s server than it being ‘broke’ as such. I’ve had the same problem on other blogs.
Good post Sire.
I try to incorporate keywords into my posts but not so much as to make it too obvious. Quality content comes first as my blog is for my readers, not for google.
Matt Helphrey´s Last blog post..Link Building Strategy : Case Study
That is so true Matt, and once you get enough readers, if Google still doesn’t take any notice and gives you a better PR, then who cares.
Good afternoon, Sire.
This is an interesting topic and I agree mostly with what you say.
I do pay attention to keywords and do some research before posting most of the things I write on my blogs and sites.
I try to target an article to a particular key word and do simple things like making sure it is in the title and first paragraph. i don’t care anything about keyword density, so I try to do my best to write for the reader and not the search engines.
When I proof the article, I actually look to see if I’ve used the keyword too often. If so, I’ll use synonyms instead so it will read better.
I don’t care a thing about PR and I agree that commenting on other similar blogs is an outstanding way to learn more about the topics in which I’m interested and can be useful for leading readers back to my blog.
I am definitely a do-follow and CommentLuv kind of guy, thanks to you, Mitch, and others who have written on this topic.
Act on your dream!
JD
John Dilbeck´s Last blog post..Did you know you can syndicate your SquidCasts by RSS and email?
Hi John, I always look forward to your comments, as I do all my commentators, as they always tend to enforce the post they are referring to. As you learn from me, I have also learned from you, which is why I keep comming back.
You did mention that you agreed with ‘most’ of the post, may I ask what part you disagreed with?
Good morning, Sire.
The only part I disagree with is the part about paid posts, but only as far as it relates to my sites and blogs. It’s just not something I’m interested in doing.
I don’t really have an opinion about this in regards to your blog. It’s your blog and you should have the freedom to do what you decide is best for you.
I agree with you that it should be none of Google’s affair.
Act on your dream!
JD
John Dilbeck´s Last blog post..Did you know you can syndicate your SquidCasts by RSS and email?
Thanks for clearing that up John. I haven’t as yet taken on any paid posts for this blog, but I will if the right opportunity at the right price comes up.
As always John, I appreciate your dropping in and sharing your views.
Goodness Sire, this post almost passed me by. We both know how I feel about genuflecting to Google, and yet I also want to keep my PR 3 because, in my opinion, it shows that my blog has pretty good content and activity. I haven’t thought much about keywords and the like, even though I do have that one SEO plugin that I’m still not sure does me much good, if you remember that post.
When I bought the new blog, I noticed that my predecessor was really working the keywords, internal links, and bolding of lots of terms. I just don’t have that kind of time, especially since I usually put a lot of words into my posts. So, I’ll just have to continue dealing with it my own way.
Mitch´s Last blog post..Number 301, A Year To Remember
It can be a bit of a juggle Mitch, but if I know you as well as I think I do, I don’t think you would sacrifice your blog’s standards just to keep your PR.
You got it, Sire; I’m not being less than myself for anyone!
Mitch´s Last blog post..Linking 101
An admirable trait my friend.
On the paid reviews, we really need to call them what they are, paid links to get PageRank, to game Google’s search algorithms. That’s why they took such drastic action on it. They do have the need to protect their results, at least up to a point.
What really made it a questionable move in my mind was that they also have near monopoly control over online advertising as well. It kind of reminded me of the way other monopolies like Standard Oil, AT&T and, yes, Microsoft behaved before the Justice Department came down on them.
Frank C´s Last blog post..Power Screwdriver Buying Guide
Whilst that is true Frank, should they be penalized for that? Whats the next step, ganging up on all the bloggers who try to ‘game’ the system by being the ‘Top Commentator’, or commenting on dofollow blogs and the like. After all, for the majority of people its an attempt to ‘game’ the system in their own favor.
Too bad that they can’t develop and algorithm that can determine what is good content as that is what it should be all about. Thanks for your comment mate.
Sire´s Last blog post..Nokia United Kingdom Promotion Email Scam
i think Google not completely Control my blog. because we can get traffic from another search engine
gorge´s Last blog post..JSM Meat Issues Recall, Possible E. Coli Contamination
That’s not exactly what I meant gorge. I was thinking more along the lines of how much Google influences the way people write on their blogs. Thanks for your comment and all the best for the new year.
I think I do the same thing you do by writing the post and then picking out the keywords. I should probably care more about it… it just seems to get in the way sometime. I think that sometimes what could be a really good post is trashed because the author is writing more for Google than for his readers.
But search engine ranking is important too so I will agree with Gerald in saying it is a science and you have ot find the right formula for you.
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As long as it doesn’t spoil your blogging experience then I agree it would be great to find the perfect balance or formula as Gerald suggested. Perhaps one day I will have the time to do that, but for now I reckon I will continue the way I am and let the rankings fall where it may. Thanks for taking the time to comment Jen.
I do admit I do a little keyword focus, but only as it relates to what I want to write. But I don’t write something just to get the keywords in, and I don’t put keywords in that do not relate to the post. However, if I’m talking about dancing and get to throw in a picture from Dancing with the Stars for a bit of Google credit, I think it’s forgivable.
~ Kristi
Kikolani´s Last blog post..Snow Play Area at Wing Mountain in Flagstaff, AZ
Just goes to show Kristi that there is a right way and a wrong way to do almost everything on this planet, from foreplay to choosing the right keywords.
Totally agree with the facts of this informative post. Google surely tries to influence our blogging in many ways with all their rules. As they are the Big G we can’t even ignore them. But sometimes all these rules and policies takes away the real fun of blogging.
But we should also keep in mind that whatever google does they try to implement something that is best for all. Like publishers, advertisers and general net users. And that’s what makes them GIANT.
Asif´s Last blog post..GreenPhone | Battery Extender | Nokia
That is true Asif as long as it doesn’t interfere with their bottom line. BTW, Google doesn’t have to interfere with blogging for fun, as long as you write for your audience and not for the Big G.
It is king of unfortunate that people have to bend so much just to fit into Google well. I didn’t know Google punished people for publishing paid articles, that really sucks. I mean without Google, that would cut into most sites traffic BIG TIME. So not doing what Google wants sometimes isn’t an option, which is ashame because it can hurt content.
While Google does take away a site’s PR I don’t think it affects the SERPS, and seeing as how that is more important than PR I don’t see it as a problem.
With the ways things are going now, it would seem like it. They really make us do what they want for their gain mostly. But not much we can do since we are like ants to Google and Google being the kid with the magnifying glasses.
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The thing is Janis we don’t have to let Google control every facet of our online life
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